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Trend in craft beer?

Posted on 1/18/18 at 6:10 pm
Posted by Jax-Tiger
Port Saint Lucie, FL
Member since Jan 2005
24734 posts
Posted on 1/18/18 at 6:10 pm
Green Flash is pulling out of 30+ states and focusing on states near their two production breweries. One of the reasons they gave is that they are having trouble competing with local beers in many states.

It sounds like Green Flash is giving in to the local neighborhood breweries in many states - they just don't sell enough beer in those states to justify stretching their distribution that much.

Portland has had a "neighborhood brewery" model for a long time. Most of the breweries in Oregon are local, for the most part, and many of them self distribute. Because people tend to drink local, out of state beers don't tend to do that well, except for exceptional BA stuff.

Modern Times is doing it differently. They are opening a brewery in Portland, and so they will be a local beer to the NW region. I'm thinking that this is going to be the trend for breweries. I think this is good for craft beer to have more breweries that are smaller, but lighter on their feet - can switch up beers and brew one offs and interesting derivatives of their different beers without having to worry about satisfying a distro contract in a state that is 1000 miles away.

Breweries like Oskar Blues, Dogfish Head, Lagunitas, and the like will find it harder to penetrate markets where breweries like Parish, Great Raft, and Gnarley Barley are popping up. With local alternatives like that, nobody is interested in those foreign beers.
Posted by tduecen
Member since Nov 2006
161244 posts
Posted on 1/18/18 at 6:17 pm to
No mention of Smuttynose going to auction? Part of what I read is the same issues as Green Flash, neighborhood breweries cutting into them.
Posted by ProjectP2294
South St. Louis city
Member since May 2007
70079 posts
Posted on 1/18/18 at 6:20 pm to
I think there is room for many levels of business, but some breweries have trouble figuring out which level is right for them.

My favorite brewery is Civil Life. It's less than a mile from my house, they mostly just distribute in St Louis, maybe a few outside markets, and their primary focus is their taproom. Hyper-local focus.

I also like being able to go to the grocery store and grab a stovepipe of Pinner or Dale's to drink while I'm cooking.

I don't think enough breweries are trying to grow organically. That's probably a function of the VC money that was pumped into the industry a few years ago. Rapid expansion has hurt a bunch of breweries.

To speak more to your point though, 4 Hands refocused last year to try to gain more St Louis market share. They still distribute up to Chicago, but instead of an inch deep and mile wide strategy, they want to be a mile deep in St Louis. Which is cool with me, their beer is fine, but they are probably the biggest brewery replacing in the charity dollars that dried up in St Louis when Anheuser sold.
Posted by NIH
Member since Aug 2008
112552 posts
Posted on 1/18/18 at 6:32 pm to
Sounds like Green Flash is ahead of the curve. There are a handful of beers that can do well in any market, Founders Breakfast Stout, Stone's IPAs, BCBS, etc but for the most part out of town beer just shelf turds.

Dogfish Head isn't going to outsell Parish, Gnarley Barley, Great Raft etc in Louisiana.
Posted by GregMaddux
LSU Fan
Member since Jun 2011
18209 posts
Posted on 1/18/18 at 8:52 pm to
quote:



My favorite brewery is Civil Life. It's less than a mile from my house, they mostly just distribute in St Louis, maybe a few outside markets, and their primary focus is their taproom. Hyper-local focus.


I'm sure this is great from beer quality angle you and I care about, but that ain't gonna make anybody any real money.

Maybe they don't care about that. Maybe they're already rich who knows. Just saying.
Posted by little billy
Orange County, CA
Member since May 2015
8317 posts
Posted on 1/18/18 at 8:57 pm to
I agree that there is a local bias. As well there should be!
Posted by BigPerm30
Member since Aug 2011
25844 posts
Posted on 1/18/18 at 9:03 pm to
I support good, local beer. I’ll even pay a couple dollars more to do it. I shy away from the non local IPAs because the majority of the time they are months old.
Posted by Tiger Ryno
#WoF
Member since Feb 2007
102970 posts
Posted on 1/18/18 at 9:12 pm to
quote:

trend in craft beer


Drinking gloves.
Posted by Contender54
the Enn Oh
Member since Jan 2009
997 posts
Posted on 1/18/18 at 9:15 pm to
quote:

Dogfish Head isn't going to outsell Parish, Gnarley Barley, Great Raft etc in Louisiana.


Agreed.

I'm drinking my first Dogfish Head right now and it doesn't compare to Ghost, Grace & Grit, or Jucifer.

Posted by Zappas Stache
Utility Muffin Research Kitchen
Member since Apr 2009
38649 posts
Posted on 1/18/18 at 9:22 pm to
quote:

Drinking gloves.


Can't be too safe.
Posted by BRgetthenet
Member since Oct 2011
117678 posts
Posted on 1/18/18 at 9:28 pm to
What’s the date on the Ghost you’re drinking?
Posted by golfntiger32
Ohio
Member since Oct 2013
12486 posts
Posted on 1/18/18 at 10:37 pm to
I think the big thing here is the freshness of local beers. With hoppy beer being so popular it pays to buy local beer that is often less than 15 days old. I will only order local kegs or current seasonal kegs for my kegerator. Last time I orderd a keg of Sculpin I sent it back cause it was 9 months old. Hobo launced here in August and I picked up a 4 pack of Boom Sauce at the store yesterday and looked at the date. It was from Sept 14th. Some of this goes back to crazy beer distrinution laws. I am sure the Coors distributor that carries Sculpin in my area could give a shite if a keg is 9 months old.
Posted by hogfly
Fayetteville, AR
Member since May 2014
4631 posts
Posted on 1/19/18 at 8:35 am to
Makes sense. I'm a sample size of 1, but I certainly drink more local than anything else. There are a few outside breweries distributed in our that I'll pick up when they release something interesting in a style that I like, but my week in/week out drinking is dominated by local breweries.

In other words, when I go in to the store and nothing really catches my eye (oh, a Saison I haven't seen. Oh a citrus IPA or NEIPA I haven't seen before!), I'll default to local.

Posted by Crawdaddy
Slidell. The jewel of Louisiana
Member since Sep 2006
18364 posts
Posted on 1/19/18 at 10:42 am to
quote:

What’s the date on the Ghost you’re drinking?


4/25/18

Best from the future
Posted by Jax-Tiger
Port Saint Lucie, FL
Member since Jan 2005
24734 posts
Posted on 1/19/18 at 12:31 pm to
quote:

I'm a sample size of 1, but I certainly drink more local than anything else. There are a few outside breweries distributed in our that I'll pick up when they release something interesting in a style that I like, but my week in/week out drinking is dominated by local breweries.



You're not alone on this. I think a lot of craft beer drinkers will drink local with an occasional out-of-area beer if it's special or something they haven't tried before.
Posted by The Spleen
Member since Dec 2010
38865 posts
Posted on 1/19/18 at 12:36 pm to
I generally prefer to buy locals, but I still buy a lot fo Two Hearted Ale, Breakfast Stout, and a few other national brands.

Posted by Jax-Tiger
Port Saint Lucie, FL
Member since Jan 2005
24734 posts
Posted on 1/19/18 at 1:18 pm to
Interesting article regarding the trend at a higher level:

Craft Beer Trend
Posted by little billy
Orange County, CA
Member since May 2015
8317 posts
Posted on 1/19/18 at 1:28 pm to
This picture is like a stereotype incarnate

This post was edited on 1/19/18 at 1:29 pm
Posted by BottomlandBrew
Member since Aug 2010
27060 posts
Posted on 1/19/18 at 2:13 pm to
A Mennonite ginger beer connoisseur

For clarification, I was calling him a ginger, not saying he likes ginger beer, though I guess the joke almost works better the second way.
This post was edited on 1/19/18 at 2:17 pm
Posted by hogfly
Fayetteville, AR
Member since May 2014
4631 posts
Posted on 1/19/18 at 2:44 pm to
One of our local breweries makes a Soulless Ginger LOL

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