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Jester King for Sale

Posted on 10/29/26 at 9:48 pm
Posted by Zappas Stache
Utility Muffin Research Kitchen
Member since Apr 2009
43819 posts
Posted on 10/29/26 at 9:48 pm
Last time I was there it was not great. Sounds like the beer crash may be hitting them too.

LINK
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
79313 posts
Posted on 10/29/26 at 9:49 pm to
Brazos Valley Brewing in Brenham closed earlier this month.
Posted by BeerMoney
Baton Rouge
Member since Jul 2012
9075 posts
Posted on 10/30/26 at 6:55 am to
Reading the article it sounds like they need someone who understands running a business model that’s profitable. They’re tired of running a business it sounds like. The beer crash unmasked good breweries that were poor at running a business.
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
79313 posts
Posted on 10/30/26 at 7:44 am to
quote:

They’re tired of running a business it sounds like. The beer crash unmasked good breweries that were poor at running a business.



Not to mention in a city like Austin with some of the best breweries in all of Texas. There’s a ton of competition.
Posted by Tiger Ryno
#WoF
Member since Feb 2007
109428 posts
Posted on 10/30/26 at 8:17 am to
Sadly, the people have soured on JK.
Posted by SUB
Silver Tier TD Premium
Member since Jan 2009
26918 posts
Posted on 10/30/26 at 8:18 am to
I am not a sour beer guy so I never really cared for most of their stuff outside heavy metal. They they went full retard during the pandemic so it was an easy choice to avoid their beers. Oh well.
Posted by Prosecuted Collins
The Farm
Member since Sep 2003
7393 posts
Posted on 10/30/26 at 9:33 am to
So disappointed last time I was there. No sours on tap, everything very mediocre and hazy. No tours. Place turned into a daycare after they built that playground, stage, etc. Sad day.
Posted by theliontamer
Chicago
Member since Nov 2015
2710 posts
Posted on 10/30/26 at 9:37 am to
All of these breweries are horribly run. The government regulation doesnt help them either.
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
79313 posts
Posted on 10/30/26 at 9:40 am to
Their peak was around 2016-2019 in my opinion.
Posted by Zappas Stache
Utility Muffin Research Kitchen
Member since Apr 2009
43819 posts
Posted on 10/30/26 at 10:09 am to
quote:

So disappointed last time I was there. No sours on tap, everything very mediocre and hazy.


That was my experience as well
Posted by Bleed P&G
New Orleans
Member since Aug 2003
3170 posts
Posted on 10/30/26 at 12:36 pm to
quote:


So disappointed last time I was there. No sours on tap, everything very mediocre and hazy.

This was my last experience there as well. Sad.
Posted by BugAC
St. George
Member since Oct 2007
58550 posts
Posted on 10/30/26 at 1:09 pm to
quote:

Reading the article it sounds like they need someone who understands running a business model that’s profitable. They’re tired of running a business it sounds like. The beer crash unmasked good breweries that were poor at running a business.


JK made some great beer. However, their popularity exploded in a time when great beer was appreciated. Now, and for whatever reason, it seems like there is a pure rejection of beer, especially craft beer. We all know about the affect covid had of thinning out the heard, and establishing great quality beer makers that also had sound business knowledge. Now, it appears, that too can't be relied on to maintain a brewery.

JK was made famous by it's farmhouse beers. Right now, sours/farmhouse is the furthest thing from current day beer drinkers. IPA and Lagers seem to be the mainstay, and the breweries that make it, make them well. JK has made both, but none of it tasted like their best efforts.

JK didn't help themselves with their antagonistic stance against those that didn't fall within their political spectrum. Maybe they shouldn't have waded into that arena. Maybe that didn't affect their sales 1 bit. Or maybe alienating potential new and existing customers was a bad move.

Regardless, as much as i denied it during the post-covid downturn, craft beer is dying. The only thing that may survive are good neighborhood breweries and maybe some long established "traditional" regional breweries.

ETA: and as i finish reading, it appears the thing that made them stand out, farmhouse ales, they themselves went away from. Rather foolish if the business model was working for you.
This post was edited on 10/30/26 at 1:11 pm
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
79313 posts
Posted on 10/30/26 at 3:04 pm to
quote:

as i denied it during the post-covid downturn, craft beer is dying.


It’s just so odd to me that this has happened to beer. Who would had ever thought 6-8 years ago that this would be where we are today?

A beverage that has been around for centuries is now what is seemingly a mere afterthought.
Posted by Rouge
Floston Paradise
Member since Oct 2004
138987 posts
Posted on 10/30/26 at 3:32 pm to
quote:

. Who would had ever thought 6-8 years ago that this would be where we are today?


I knew it was over when people started bringing their kids

It will come back in about 20 years.
This post was edited on 10/30/26 at 3:33 pm
Posted by Zappas Stache
Utility Muffin Research Kitchen
Member since Apr 2009
43819 posts
Posted on 10/31/26 at 3:44 pm to
Some more info

quote:

At its peak, Jester King Brewery sold about 2,000 barrels of its farmhouse ale annually. In the past three to four years, sales dipped to about 500 barrels. That does not include sales of its other products.


quote:

The decline in revenue has also been paired with rising costs. Jester King pivoted by starting its own distribution company and began making more mainstream craft beer like IPAs, lagers and stouts. That helped the company stay open, Stuffings said.


quote:

“I’m trying to be proactive… ultimately what I’m just trying to guard against is having to shut our doors. Seeking a buyer to inject some new financial life into the company, but largely keep the business model intact. We have got, I think, a very loyal following, we have a strong team,” Stuffings said. The co-founder said he fears that if nothing is done, it would lead to closure.


LINK
Posted by Rouge
Floston Paradise
Member since Oct 2004
138987 posts
Posted on 10/31/26 at 4:34 pm to
The land is worth the price of the sale.
Posted by Zappas Stache
Utility Muffin Research Kitchen
Member since Apr 2009
43819 posts
Posted on 10/31/26 at 4:42 pm to
That's true, load it up with 2 ac ranchettes
Posted by skuter
P'ville
Member since Jan 2005
6274 posts
Posted on 10/31/26 at 5:19 pm to
Stayed in Fredericksburg and drove there. Wanted to try everything. Told me I could only get a flight if I took the tour. Drank one full pour and left. F Jester King
This post was edited on 10/31/26 at 5:23 pm
Posted by RummelTiger
Official TD Sauces Club Member
Member since Aug 2004
94753 posts
Posted on 10/31/26 at 5:43 pm to
It will die.

I haven't seen Jester King anywhere around here for years.
Posted by skuter
P'ville
Member since Jan 2005
6274 posts
Posted on 10/31/26 at 5:49 pm to
It’s not like it’s in the middle of nowhere
This post was edited on 10/31/26 at 5:50 pm
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