Cowboys-Bucs game hit a five-year high (updated with week 2 numbers)

quote:

---

NFL Week 2 viewership strong; ESPN’s Manningcast up big

---

quote:

---

The #Ravens-#Raiders game last night totaled 15.29 million viewers, making it the most-watched MNF Week 1 game since 2013. The "ManningCast" featuring Eli and Peyton drew 800,000 viewers on ESPN2.

---

quote:

---

Sunday Night Football opener (Bears-Rams, 17.6M) fell 7% vs the year-ago Cowboys-Rams game (18.9M). CBS' regional window inched up 2% to 13.9M, while Fox's early coverage dropped 17% to 11.2M.

---

quote:

---

All told, Week One NFL ratings (with ESPN/ABC numbers to drop later this afternoon) look to be down 7% YOY, although again the double-barrel 4:20 games make for apples-to-Fiona-Apples comps.

---

quote:

---

Bucs win over the Cowboys on NBC averaged 26 million viewers across TV/streaming. Best NFL Kickoff game audience since Steelers-Patriots in 2015 (27.4 million).

Number will go up some when out-of-home data is in next week.

Last year, 20.6 million watched Texans-Chiefs

---

quote:

---

John Ourand
@Ourand_SBJ

Overnights: NBC's coverage of the Cowboys-Bucs game hit a five-year high in the overnights, source says. The 15.9 overnight is up 16% from last year. This number does not include out-of-home viewing, so the final national number is almost certain to see an even bigger increase.

---

quote:

---

Here's the hope for all the TV networks: Between the great ratings for college football's opening weekend and last night's NFL opener, the tone has been set for a ratings rebound this fall. We'll see if it continues...

---