Fastest growing and declining retail brands

Isn't there another board for this stuff? I think its called Money Board, but I could be wrong.

Under Armour is a weird one. I always thought that gen z and younger kids are wearing them a whole lot more than the older millennials and gen x.

Not to mention a lot of people who boycotted Nike recently with some of their political stances.

I'm surprised old department store brands like JC Penny and Sears didn't make the list. I think their days are numbered.

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Also, not surprised with Subway... place fricking blows

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I'm not a fan either. It's odd, 15 years ago we had Subway, Blimpie and Quiznos around here. Subway seemed to push them all out.

Now they are being pushed out by Jimmy John's, Firehouse and Jersey Mike's type of places.

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Blimpie

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Never even heard of it... was it just a Louisiana/Texas thing? I grew up in central NC/west TN.

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JC Penny and Sears

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I think those already declined way before this

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no real athlete would wear under armour

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2 time NBA MVP Steph Curry says hi!

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Also, not surprised with Subway... place fricking blows.

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They had a unique brand position 20+ years ago. Remember they marketed themselves as the healthy alternative to fast food and they offered a unique experience to have your food prepped right in front of you and to choose all the ingredients you wanted.

Back to the future now and the guise of heart health has fallen of their sodium laden processed meats and the line prep ordering model has been adopted by many restaurants with higher quality ingredients.

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No real athlete would ever willingly choose under armor gear.

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"Real athletes" as in people who do this for a living, sure.

Plenty of serious fitness types buy UA, of course. I think you could make a decent argument it was the premier consumer performance apparel for a number of years in terms of actual quality. I don't think there is any question that UA forced Nike et al. to get much more serious about synthetics.

But UA has had corporate dysfunction, declining quality perception and can't compete well in footwear.

I do see a ton of travel ball kids (not just dads) outfitted head to toe in UA in places like suburban Atlanta and Dallas

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Plenty of serious fitness types buy UA, of course. I think you could make a decent argument it was the premier consumer performance apparel for a number of years in terms of actual quality. I don't think there is any question that UA forced Nike et al. to get much more serious about synthetics.

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Spot on. Nike perfected their product in regards to marketing and sports presence.