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re: Fastest growing and declining retail brands

Posted on 5/18/20 at 3:35 pm to
Posted by fallguy_1978
Best States #50
Member since Feb 2018
53839 posts
Posted on 5/18/20 at 3:35 pm to
quote:

Never even heard of it... was it just a Louisiana/Texas thing? I grew up in central NC/west TN.

It wasn't a local place but they might not have been nationwide.
Posted by Pettifogger
I don't really care, Margaret
Member since Feb 2012
87749 posts
Posted on 5/18/20 at 3:38 pm to
I think UA probably missed out on a boom because about the time people wanted an alternative to Nike, you have these athleisure companies exploding (lulu, Rhone, Myles, etc.).

It makes perfect sense that UA, with the loud designs and huge logos, is killing it with kids and travel ball dads but few others. Then you look at what's working with everyone else - minimalism, discrete logos, etc.
Posted by Pettifogger
I don't really care, Margaret
Member since Feb 2012
87749 posts
Posted on 5/18/20 at 3:39 pm to
quote:

Never even heard of it... was it just a Louisiana/Texas thing? I grew up in central NC/west TN.



Was all over GA when I was growing up
Posted by RT1941
Member since May 2007
32309 posts
Posted on 5/18/20 at 3:39 pm to
quote:

I do see a ton of travel ball kids (not just dads) outfitted head to toe in UA in places like suburban Atlanta and Dallas


My little nephews stay decked out in that UA shite.
Posted by yellowfin
Coastal Bar
Member since May 2006
99045 posts
Posted on 5/18/20 at 3:40 pm to
I can see why lulu is up there, best workout clothes on the market
Posted by The Sea Otter
AR-Kansas
Member since Mar 2019
583 posts
Posted on 5/18/20 at 3:40 pm to
quote:

I can see why lulu is up there, best workout clothes on the market



I've been tempted to buy their shorts a few times, but frick they are expensive
Posted by GoHoGsGo06
Member since Nov 2006
5739 posts
Posted on 5/18/20 at 3:44 pm to
Everyone sees Amazon in that picture, but Wal-Mart holding its own (Walmart, Sams, Flipkart)
Posted by I Bleed Garnet
Cullman, AL
Member since Jul 2011
54846 posts
Posted on 5/18/20 at 3:45 pm to
Hopefully our next go around we don’t renew our apparel contract with UA
Posted by commode
Ponchatoula
Member since Dec 2012
1330 posts
Posted on 5/18/20 at 3:47 pm to
My son is all about the big two sports apparel, Nike and UA. Well we made him use his own money to buy it, since I was not overpaying for that stuff. Well he has found out the Adidas is just as good, and is in his stingy price range.
Posted by Hamma1122
Member since Sep 2016
22573 posts
Posted on 5/18/20 at 3:47 pm to
Clueless
Posted by I Bleed Garnet
Cullman, AL
Member since Jul 2011
54846 posts
Posted on 5/18/20 at 3:48 pm to
quote:

Tons of kids are growing up wearing Under Armour that 20 years ago would be in Nike.

I rarely see kids around here in UA
Mostly Nike and Adidas
Also rarely see any UA ads/billboards in some of the more heavily trafficked neighborhoods.
This post was edited on 5/18/20 at 3:52 pm
Posted by Pettifogger
I don't really care, Margaret
Member since Feb 2012
87749 posts
Posted on 5/18/20 at 3:50 pm to
Adidas seems like it is on the way up again

I suspect the Ultraboost is helping
Posted by RT1941
Member since May 2007
32309 posts
Posted on 5/18/20 at 3:53 pm to
quote:

My son is all about the big two sports apparel, Nike and UA. Well we made him use his own money to buy it, since I was not overpaying for that stuff. Well he has found out the Adidas is just as good, and is in his stingy price range.

Shocking at how fast they economize when the $$ ain't coming out of dad's wallet.
Posted by bowlbound
Member since Oct 2017
629 posts
Posted on 5/18/20 at 3:55 pm to
quote:

no real athlete would wear under armour


2 time NBA MVP Steph Curry says hi!


2018 MLB MVP Christian Yelich also says "Hi"
Posted by VolsOut4Harambe
Baw Land
Member since Sep 2017
14941 posts
Posted on 5/18/20 at 3:56 pm to
quote:

They had a unique brand position 20+ years ago. Remember they marketed themselves as the healthy alternative to fast food and they offered a unique experience to have your food prepped right in front of you and to choose all the ingredients you wanted.



I honestly think Jared the kiddie diddler was the direct cause of their rise and downfall.
Posted by GetCocky11
Calgary, AB
Member since Oct 2012
53509 posts
Posted on 5/18/20 at 3:57 pm to
quote:

I've been tempted to buy their shorts a few times, but frick they are expensive


Not gonna lie, lululemon shorts are a real pleasure to run in. Very nice.
Posted by DCtiger1
Member since Jul 2009
11939 posts
Posted on 5/18/20 at 4:14 pm to
The Rock has some of the best selling apparel on the market. It’s all UA. For fitness and training. shite sells out as soon as he releases it
Posted by Vestigial Morgan
Member since Apr 2016
3048 posts
Posted on 5/18/20 at 4:18 pm to
I see more Duncan Donuts going up than anything...can't really do donuts online so they have to have a physical footprint
Posted by Sao
East Texas Piney Woods
Member since Jun 2009
68469 posts
Posted on 5/18/20 at 4:22 pm to

Jcpenney filed for bankruptcy last week
Posted by Eric Nies Grind Time
Member since Sep 2012
25522 posts
Posted on 5/18/20 at 4:24 pm to
Under Armour ruined their brand when they started being distributed in places like Kohl's. They are seen as cheap now. Plus I don't really think women buy anything from them at all.
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