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Nike's value is up $26.2B since Colin Kaepernick endorsement; coming next: a Kap shoe
Posted on 11/21/19 at 10:33 am
Posted on 11/21/19 at 10:33 am
quote:
Roughly 14 months since Nike signed Colin Kaepernick to a new star-level endorsement deal, the signature shoe that was the centerpiece of the agreement is set to be rolled out in December, shoe industry sources told Yahoo Sports.
The inclusion of a shoe and a Kaepernick branded “Icon” jersey was first reported by Yahoo Sports in 2018, with his footwear rollout speculated to be on track for the 2019 holiday season. Sources told Yahoo Sports this week that Nike is expecting a nationwide release of the shoe early next month as it continues to develop the company’s endorsement strategy around Kaepernick.
LINK
Is this the best example of a boycott failing spectacularly? Boycotts are stupid anyway.
56
Posted on 11/21/19 at 10:34 am to saintforlife
Nike knew what they were doing. The only people actually boycotting were people who never bought Nike in the first place
Posted on 11/21/19 at 10:34 am to saintforlife
the yokels ain't gon like this one. not one bit
Posted on 11/21/19 at 10:34 am to saintforlife
quote:
Is this the best example of a boycott failing spectacularly?
It's an example of a company pandering to its customer base who would rather buy shoes than pay for their own food.
This post was edited on 11/21/19 at 10:37 am
Posted on 11/21/19 at 10:35 am to saintforlife
Taking advantage of the unintelligent*
The Democrat way.
The Democrat way.
Posted on 11/21/19 at 10:35 am to saintforlife
Football Jerseys are trashy.
Plus, I only wear Brooks Running shoes.
Plus, I only wear Brooks Running shoes.
Posted on 11/21/19 at 10:36 am to saintforlife
The brothas are flocking to Nike..
Posted on 11/21/19 at 10:36 am to saintforlife
This should cause an epic melt on the poli board
Posted on 11/21/19 at 10:36 am to saintforlife
quote:
Is this the best example of a boycott failing spectacularly?
CFA
Posted on 11/21/19 at 10:36 am to saintforlife
Easy to make profits when you pay kids pennies.
#teamnewbalance
#teamnewbalance
Posted on 11/21/19 at 10:37 am to saintforlife
No. It is a great example of catering to your customers. NASCAR should take notes.
Posted on 11/21/19 at 10:38 am to saintforlife
Posted on 11/21/19 at 10:39 am to saintforlife
Good for him, but, still won't be on an nfl team
Posted on 11/21/19 at 10:39 am to saintforlife
quote:
Nike's value is up $26.2B since Colin Kaepernick endorsement
How much of that $26.2B is contributed to Kaepernick and how much of it is attributed to other things?
Posted on 11/21/19 at 10:40 am to saintforlife
thank god i only wear new balance cross trainers
Posted on 11/21/19 at 10:42 am to saintforlife
Boycotts are stupid as hell, but Kap hardly impacts Nike one way or another.
Posted on 11/21/19 at 10:42 am to saintforlife
What is the % increase of NKE vs the % increase of the overall SP500? That should give you the real story rather than a sensational headline insinuating $26.2 billion for NKE is an outlier to the market.
And boycotts don't work and are stupid.
And boycotts don't work and are stupid.
Posted on 11/21/19 at 10:42 am to saintforlife
quote:
footwear rollout speculated to be on track for the 2019 holiday season
Timed perfectly with his NFL "workout"
Posted on 11/21/19 at 10:42 am to saintforlife
I tried to tell folks companies like nike spend untold millions on market research and that everything about this Kaepernick fricker was and is exactly what Nike's target audience wants.
They don't give one single shite about the middle aged white male who thinks standing for the pledge at an entertainment event fricking matters.
Nike hitched their wagon to Kaepernick (and rightly so) because he sells slave labor shoes and nothing more. There are no principles in all this.
They don't give one single shite about the middle aged white male who thinks standing for the pledge at an entertainment event fricking matters.
Nike hitched their wagon to Kaepernick (and rightly so) because he sells slave labor shoes and nothing more. There are no principles in all this.
This post was edited on 11/21/19 at 10:43 am
Posted on 11/21/19 at 10:45 am to saintforlife
This is why ESPN turned all of their programs into yo yo yo rap fests several years ago.
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