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Started By
Message
Theater Chains Will Begin Banning Kids Under 6 from R-Rated Movies
Posted on 3/18/16 at 11:59 am
Posted on 3/18/16 at 11:59 am
quote:
It's a move designed to keep patrons happy: "We tried to determine at what age a kid can behave and not blurt out the first thing in their heads."
Alamo Drafthouse Cinema, the Texas-based theater chain founded in 1997 by mechanical engineer Tim League and his wife, Karrie, was a pioneer in creating the upscale moviegoing experience with in-theater dining and beer on tap. Now it's at the forefront of a trend that quietly has been adopted by a majority of theaters nationwide: barring children under age 6 from seeing R-rated films after 6 p.m. so as to provide a better experience for adults.
Exhibitors say they enacted the policy based on a cascade of complaints from customers bothered by noisy and restless tots, or by the idea of seeing a kid watching violent or sexual content. In the latest twist, some circuits are enforcing the rule 24/7. That group includes Regal Entertainment, the largest U.S. chain. The two next-largest circuits, AMC Entertainment and Cinemark, are sticking to "No 6 After 6," as the rule is known, for now.
"At Regal, it's our job to provide the best moviegoing experience for our patrons, and we want to make sure there are minimal interruptions during R-rated movies," Regal CEO Amy Miles tells THR. "We best achieve this through controlling the number of children in these films."
The ban in essence tightens the movie ratings system, which is administered by the Motion Picture Association of America and the National Association of Theatre Owners and mandates that anyone under age 17 attending an R-rated film be accompanied by an adult or guardian.
Cinema operators contend any money lost is worth keeping a majority of customers content. So far, no Hollywood studio has raised a major objection.
The genesis of the age cutoff isn't known. "We tried to determine at what age a kid can behave themselves and not blurt out the first thing in their heads," says League. Alamo, which now boasts 22 U.S. locations, doesn't allow kids under 6 into most films, R-rated or otherwise, with family movies shown on "baby day" being an exception.
NATO and the MPAA haven't taken official positions, saying it's a business decision by individual cinema owners. One such owner is Celebration! Cinema CEO John Loeks, who doubles as the new chairman of NATO's board. On Feb. 1, days before the R-rated superhero movie Deadpool opened, the Michigan-based chain extended the ban to all day, as opposed to only after 6 p.m.
Says Celebration! vp marketing Steve VanWagoner, "We went that way knowing there would probably be some pushback, but the reaction for the most part has been very positive."
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Posted on 3/18/16 at 12:03 pm to RLDSC FAN
Good. Can't really hate the little brats for being kids, but frick the shitty parents who bring them.
Posted on 3/18/16 at 12:03 pm to RLDSC FAN
How dare they! I thought this was America! If I want to bring my infant baby to see transformers 5, you can't stop me you commie fricks!!!
Posted on 3/18/16 at 12:04 pm to RLDSC FAN
So are they going to be checking the IDs of these kids or will it be a height test like for amusement park rides?
Posted on 3/18/16 at 12:21 pm to RLDSC FAN
Should probably post pictures of all the flaccid dick dads who took their kids to Deadpool too.
Posted on 3/18/16 at 12:21 pm to RLDSC FAN
I got no problem with one of these restaurant/theatre places doing this.
Posted on 3/18/16 at 12:29 pm to RLDSC FAN
Why not just make it 10 and under? So my 6 year old can still go see Deadpool?
Posted on 3/18/16 at 12:57 pm to RLDSC FAN
Morons who think that it's fine to bring little kids and babies to grown arse adult movies should never be allowed to buy movie tickets.
Posted on 3/18/16 at 1:10 pm to RLDSC FAN
Posted on 3/18/16 at 1:55 pm to RLDSC FAN
My babysitter snuck me into Robocop when I was about 6 or 7. I felt like such a badass.
Posted on 3/18/16 at 2:33 pm to RLDSC FAN
Glad the chains are doing this. I saw no less than 6 kids that age or younger at Deadpool. There is no way, shape, or form a kid that young should be in a movie like that. Better yet, the chains themselves are doing it, and the government is staying out of it.
Posted on 3/18/16 at 2:56 pm to RLDSC FAN
Along with turning them away at the door, they should very nicely turn to the parents, smile, taze the frick out of them, and tell them how much they suck as a parent.
Posted on 3/18/16 at 4:29 pm to RLDSC FAN
Not far enough. Ban kids under 10 from seeing R movies. Can't think of an R rated movie I've seen with kids present that didn't at least somewhat ruin the experience.
This post was edited on 3/18/16 at 4:33 pm
Posted on 3/18/16 at 5:05 pm to RLDSC FAN
Who in the hell brings a kid that young to a movie anyway?
Posted on 3/18/16 at 5:24 pm to RLDSC FAN
Shouldn't anyone under 16 be banned from R-Rated movies anyway?
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