Whitepeoplemeet.com Exists & People Are Mad

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Sam Russell suspected his dating startup, Where White People Meet, would ruffle a few Internet feathers. It’s why the site’s “About” page carefully avoids mention of Russell or his wife, Tami, and why their address is listed as a P.O. box in Dallas.

But 53-year-old Russell — the former owner of a used-car empire and the resident of a $1.5 million house in a Zip code that is 94.9 percent white — swears he isn’t afraid of the backlash to his brand-new dating site.

“It’s about equal opportunity,” Russell explained. “The last thing in the world I am is racist. I dated a black woman once. I helped raise a young black man … I just believe it’s hypocrisy to say ‘one group can do this, but another can’t.'”

This is Russell’s first foray into the online dating industry; he’s spent most of his career in auto sales, as the president of the since-franchised chain Automatic Car Credit Inc. (He still owns the chain’s location in Layton, Utah, in an office that now doubles as the listed HQ for White People Meet.) Out sick from work one day last year, he found himself marveling at the number of Black People Meet ads airing on daytime TV. He and his wife, who technically owns the dating site, quickly became convinced both that online dating was a good pre-retirement business endeavor … and that white people faced a dearth of online dating opportunities.since-franchised chain Automatic Car Credit Inc. (He still owns the chain’s location in Layton, Utah, in an office that now doubles as the listed HQ for White People Meet.) Out sick from work one day last year, he found himself marveling at the number of Black People Meet ads airing on daytime TV. He and his wife, who technically owns the dating site, quickly became convinced both that online dating was a good pre-retirement business endeavor … and that white people faced a dearth of online dating opportunities.

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