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SIG Sauer marketing strategy
Posted on 3/23/26 at 8:06 am
Posted on 3/23/26 at 8:06 am
Is amazing!!!
First they give you the 365 Fuse, then the 365 Xmacro Comp, then a 365 DH3 which is FDE/coyote color and then hey... let's have a black one and call it a Fuse Comp.
Them guys are slick, LOL!!
First they give you the 365 Fuse, then the 365 Xmacro Comp, then a 365 DH3 which is FDE/coyote color and then hey... let's have a black one and call it a Fuse Comp.
Them guys are slick, LOL!!
7
Posted on 3/23/26 at 8:14 am to SouthernInsanity
Smith and Wesson does the same thing. Release the Shield Plus. Then it’s oh hey look a shield x! Now here comes the comp model! Oh my!
Posted on 3/23/26 at 8:20 am to SouthernInsanity
At the end of the day, it’s just a gun. Not much to innovate except for the different slide cuts/comps one can do. They’re all getting kind of ridiculous and repetitive…
Except for Glock. They’ve released the same gun for 40 years seems like.
Except for Glock. They’ve released the same gun for 40 years seems like.
Posted on 3/23/26 at 8:24 am to finchmeister08
quote:
Except for Glock. They’ve released the same gun for 40 years seems like
Not true.
They added a rail, then they offered a different color then some different stippling on the grip lol .
Posted on 3/23/26 at 9:20 am to finchmeister08
The Glock just works.....and is priced fairly. Nothing fancy, just performance.
Posted on 3/23/26 at 10:35 am to SouthernInsanity
Springfield did the same thing. Copied a Croatian design, called it the XD. Available in a 4 inch barrel, pretty much a standard on polymer framed service pistols. Then lets make it shorter and call it a sub compact. Also have a 5-inch barrel version. Wait a few years, make a single stack version. Rinse and repeat across pretty much all gun manufacturers. Make the first model, then slight variations up and down the spectrum. Offer it in more colors and calibers.
This post was edited on 3/23/26 at 10:36 am
Posted on 3/23/26 at 11:14 am to finchmeister08
quote:
Except for Glock. They’ve released the same gun for 40 years seems like.
And they captured a huge portion of the LEA market. There's a lot to said for not fixing what isn't broken.
Posted on 3/23/26 at 12:43 pm to Clames
I've been wondering what is going on behind the doors at Sig. They lost two of their long time team shooters recently. Both of them had their own signature lines of pistols.
Posted on 3/23/26 at 1:19 pm to Clames
quote:
And they captured a huge portion of the LEA market. There's a lot to said for not fixing what isn't broken.
True. My uncle worked in law enforcement most of his life, and was a huge Glock guy. I've shot several over the years and they work great, just prefer something different. I've owned Rugers, S&W, Springfield, Browning etc but I've never had a Glock.
Posted on 3/23/26 at 1:38 pm to SouthernInsanity
quote:
First they give you the 365 Fuse, then the 365 Xmacro Comp, then a 365 DH3 which is FDE/coyote color and then hey... let's have a black one and call it a Fuse Comp.
Have you seen just how many variations there are to a 1911?
Most every firearms company makes some version and most of those have 100 different variants of that.
Posted on 3/23/26 at 1:43 pm to Ol boy
quote:
They added a rail, then they offered a different color then some different stippling on the grip lol .
You left out giving us finger grooves and then taking them away
This post was edited on 3/23/26 at 1:44 pm
Posted on 3/23/26 at 1:44 pm to TU Rob
I have SA, Ruger, H&K, Beretta, Sig but my main CCW is a Glock 26. Simple, tough, 15+1, and relatively inexpensive with the blue label discount.
Posted on 3/23/26 at 3:42 pm to SouthernInsanity
I recently picked up a Sig Sauer P211-GTO Spectre Comp. IMO Sig knocked it out the park with that pistol! Marketing or not the fit and finish on that pistol is excellent.
This post was edited on 3/23/26 at 3:43 pm
Posted on 3/23/26 at 7:35 pm to civiltiger07
I like the P211 and I did put the coyote color GT4 on my want list.
Posted on 3/24/26 at 6:06 am to SouthernInsanity
i have a 356xl Legion AXG and I love it. All steel frame
Bought a Spectre Comp from Bama&Beer at a sketchy truckstop a couple months back and I love it.
I have a 320 Legion Xfive and I love it.
However I am a Glock guy at heart.
Bought a Spectre Comp from Bama&Beer at a sketchy truckstop a couple months back and I love it.
I have a 320 Legion Xfive and I love it.
However I am a Glock guy at heart.
Posted on 3/24/26 at 5:00 pm to TU Rob
quote:
Springfield did the same thing. Copied a Croatian design, called it the XD. Available in a 4 inch barrel
I have one of those, I don't think they copied the design, i think they bought the company because my xd40 was manufactured in croatia.
Posted on 3/26/26 at 4:10 am to oldskule
quote:Yep
The Glock just works
quote:If you like paying $600 for a $300 gun, sure.
and is priced fairly
quote:Yep
Nothing fancy, just performance
Posted on 3/26/26 at 5:40 am to SouthernInsanity
Sig has been going for the lifestyle brand strategy for a while now. They're definitely committed.
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