"This L is on her" Crockett

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Throughout the primary, Crockett faced constant questions about her viability and campaign decisions, including whether she hired enough staff. She also faced criticism that the get-out-the-vote efforts were virtually nonexistent.

“She ran a fricking terrible campaign that many will question if she’s running a campaign at all,” said one Black national Democratic operative granted anonymity to give a candid assessment of Crockett’s campaign.

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Black Democratic strategists, lawmakers and activists are frustrated that Texas Democrats rejected Jasmine Crockett as their Senate nominee Tuesday night — but they also saw it coming.

Following Crockett’s single-digit loss, they recounted a laundry list of why she fell to state Rep. James Talarico: Her campaign was unfocused; she had an insufficient campaign infrastructure to challenge Talarico, even though she earned the backing of former Vice President Kamala Harris. They also said her media strategy relied too heavily on social media rather than television ad buys — typically seen as critical in a sprawling state like Texas and its nearly two dozen media markets.

“People who don’t understand politics will be upset because Jasmine was their hero,” said Texas state Rep. Jolanda Jones, a Democrat. “But for people who understand politics, [Crockett] literally had no ground game.”


She added: “This L is on her.”

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