You own Star Wars, Marvel, and Indiana Jones, and you can't get men in the theaters?

They openly said they didn’t want the old fan base for years so they got exactly what they wanted they were just too brainwashed to understand what that meant.

Luke casually tossing the lightsaber away like it was garbage pretty much sums up everything single thing you need to know about the situation.

You couldn't symbolically capture Disney's attitude towards their fans and premier franchises any better.

He’s just deflecting and trying to re-route the topic. It’s a tactic, that poster is incapable of being honest.

The force is female

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They openly said they didn’t want the old fan base for years so they got exactly what they wanted they were just too brainwashed to understand what that meant.

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There is no new fanbase either. They didnt get girls/women interested in any of this stuff other than the political activist women who just want to stick a trans flag on everything there is.

Like some folk have been saying...

For a few years now.

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And yep, I do have one of those shirts.

This is the essence of the problem:



The idea in entertainment became to try to improve audiences by taking these male-oriented IPs and making them more female oriented. While some female interest was added, the net effect was that it alienated a lot of their core audience. Instead of reversing course, they doubled-down to the point where a lot of these IPs are now associated with being has-beens (Jay Are's quote about being "old arse IP" being a sterling example.

This has come from the broader push of the whole "toxic masculinity" bullshite which has been pushed since the early-mid 00's. The application of that mindset in entertainment has essentially created the idea that male-oriented media is not desirable (a bit of the WGA mantra of "pale and male is stale"). So we have the watering down of old IPs to the point where the fanbase has been turning away from it while also they are having trouble creating new IPs because they too are watered down.

It's simple: there are genres men are more interested in (action, for example) while there are genres women are more interested in (romance). By trying to make them with broader appeal, it usually results in making them less interesting to both. Until Hollywood (not just Disney) rejects the "toxic masculinity" psychobabble and begins moving back toward what works, they are going to keep being their own worst enemy.

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Disney and Marvel actively pushed away this male demographic,

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As I have said in previous super hero movie threads: It sounds counter-intuitive, but the only way to increase engagement with Fantasy Sci-Fi, or Super Hero movies, is to lean MORE into the male demographic.

Time and time again, it is shown that the demographics for these genres are pretty damn consistent. -70/30 skewing male.

The only way to increase female skew is to reduce the number of men engaging, because the amount of women showing up for these things doesn't really change. The NFL found this out a few years back, too.

Why do you think the WNBA is trying so desperately to pull in male viewers, rather than female? They know they are maxed out on the women who are willing to watch it.

Critical Drinker