What's a company or product that really turned itself around by "rebranding"?

InBev rebottled Bud Light as Modelo. (ETA: not literally)
Both basically owned by AB Inbev (Anheuser-Busch AB InBev)

I found it funny when guys would belly up to the bar and say "F*ck Bud Light, give me a (insert Busch, Corona, Landshark, Rolling Rock, Michelob) instead"

They're all owned by the same company!





Clever wording, but still the same company

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No, Modelo and Budweiser are not directly owned by the same company in the U.S. While Anheuser-Busch InBev (AB InBev) globally owns both brands, the U.S. rights to the Modelo brand are owned by Constellation Brands. AB InBev, the parent company of Bud Light, had to divest the U.S. rights to Modelo due to a federal settlement agreement

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quote:

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Bud Light changed their name to Modelo.

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What?

Prostitutes. There used be some shame associated with being one. Now everyone is proud to be one. You have billboards in New Orleans advertising onlyfans. Whoever is doing the PR on prostitutes is earning their money.

Dodge to Ram Trucks

Maybe not an actual logo rebrand, but Chili's and Applebee's. They used to be the butt of jokes but you can get a damn good meal there now when it feels like everyone else has upped the prices and shrunk the portions.

Shell sold seashells at the start

Hardees

new coke to Coke classic

quote:

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InBev rebottled Bud Light as Modelo.
Both basically owned by AB Inbev (Anheuser-Busch AB InBev)

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Huh? Modelo has been around a long time. Are you saying they poured out all the Modelo beers and filled them with BL after that whole issue? If so, what is in the Modelo bottles now, because whatever it is it doesn't taste the same as BL, which is still being sold.

Old Spice.

from “grandpa’s cologne” to meme-worthy, viral masculinity marketing campaign.