Serious question? How many people buy Insurance based on PR people they pay for Ads???

No different than the NIL money given to some kid for a car commercial. I can’t imagine some stud RB makes people flock to the local Chevy dealership.

As your host, I have some rules.

I’d love to Buy State Farm Homeowners insurance but the frickers won’t sell to me.

Imagine how much cheaper State Farm could be if they didn't waste money on freaking Christ Paul, Pat Mahomes, Aaron Rodgers, Andy Reid, etc.

Instead, they spend millions for them and those stupid commercials. It is pretty ridiculous, but somebody has to prop up those worthless PR and marketing people and their careers.

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Imagine how much cheaper State Farm could be if they didn't waste money on freaking Christ Paul, Pat Mahomes, Aaron Rodgers, Andy Reid, etc.

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Per person? Probably like $5 a year

More people than you think. It's just brand recognition. People feel better purchasing from something that's "familiar." And when it comes down to them and another very similar product, we'll usually pick the more recognizable brand, sometimes even subconsciously.

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I’m buying insurance on price and coverage advantages over the competitors 100% of the time, not because Nick Saban is posing with a Goat.

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How do you know where to look?

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Your question could be if insurance didn't advertise how would you be able to watch your sports? Hmm. There's a thought provoking question

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This guy gets it.

There was a big New York Times profile a while back of the woman who plays Flo in the Progressive ads. Basically, insurance is something that people consider to be interchangeable - you don't have any associations, like you grew up with your Mom shopping at Target, your Dad driving a Ford truck and your grandpa drinking Budweiser. So that's why it's so important for them to spend a mint on advertising and have high priced pitchmen - when you go to get auto or home insurance, you think of Flo, or Jake and Pat Mahomes, or the caveman/gecko when you are making a decision.

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when you go to get auto or home insurance, you think of Flo, or Jake and Pat Mahomes, or the caveman/gecko when you are making a decision.

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Well maybe so, for the simple minded people, for whom they are targeting. But I’ve have never bought a product based on what coach, singer or actor was in their ads.

For Mingo “how do you know where to look?
You seriously think that the only way to find products and services is by watching ads on football games?

For BestBanker “if insurance didn’t advertise how would you be able to watch sports?”

Never said they shouldn’t advertise, and realize TV deals makes the wheels move, but why pay these people lots of money/when you can have ads that are effective without all the celebrity overhead.

Also of note it’s a proven fact in last few weeks the Chiefs are probably the least favorite team in NFL right now, with eagles a close second. And State Farm pumping out ads with Mahomes and Reid? If you did purchase products on start power of their ads, why would someone buy their product when the guys you have advertising are not likable at the moment?