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Started By
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Tractor Supply loses $2 billion in market cap. Does a 180 on DEI policy. ETA John Deere...
Posted on 6/29/24 at 8:16 am
Posted on 6/29/24 at 8:16 am
quote:
What happened was a campaign headed by conservative activist Robby Starbuck that began on June 6, when he announced, "It's time to expose Tractor Supply." Starbuck then went on to list what he saw as problems at the company, including:
LGBTQIA+ training for employees'
"Funding pride/drag events"
"They have a DEI Council"
"Funding sex changes"
"Climate change activism"
"Pride month decorations in the office"
"DEI hiring practices"
"LGBTQIA+ events at work"
Here’s the tweet
Loading Twitter/X Embed...
If tweet fails to load, click here. 
The TV in the employee break room
After backlash from its customers, Tractor Supply released this statement:
Their employee app went from this
To this
The Tennessee Pride Chamber isn’t happy
This year, I’ve noticed more and more companies walking back the in-your-face pride displays.
ETA: John Deere has released this statement
This post was edited on 7/17/24 at 9:11 am
61
Posted on 6/29/24 at 8:19 am to boxcarbarney
quote:
Tennessee Pride Chamber
… doesn’t care whether or not companies make money.
Posted on 6/29/24 at 8:19 am to boxcarbarney
I think we should boycott all members of the "Pride Chamber"
Posted on 6/29/24 at 8:22 am to boxcarbarney
What's iconic is the.pride folks are calling them out for "caving to pressure from a select group", because I'm pretty sure that is why they put in DEI programs to begin with.
Posted on 6/29/24 at 8:24 am to boxcarbarney
So they went in an cut out all their woke policies? That is pretty amazing and admirable.
A real man did this. Thank you, sir. And I imagine it was an older man because 30 years ago this would have been common sense and SOP.
A real man did this. Thank you, sir. And I imagine it was an older man because 30 years ago this would have been common sense and SOP.
Posted on 6/29/24 at 8:24 am to boxcarbarney
A company exists solely to return value to investors, whether it be stockholders, owners, or lenders. Profit. Is. All. That. Matters.
That's it.
You wanna help people? Be a social worker.
Anything that has a negitive effect on the value I receive back can get the eff off my lawn.
That's it.
You wanna help people? Be a social worker.
Anything that has a negitive effect on the value I receive back can get the eff off my lawn.
Posted on 6/29/24 at 8:24 am to Lonnie Utah
I can never wrap my head around why companies go against their base clients for those initiatives to start with.
Posted on 6/29/24 at 8:24 am to boxcarbarney
This just blows me away how stupid these CEOs are. Who the frick in that company’s board room thought catering to LGbtqfjdodncnr and funding sex change operations would be a good idea? Seriously how much money has tractor supply made off the gay community over the years? I would love to know that stat.
This post was edited on 6/29/24 at 8:47 am
Posted on 6/29/24 at 8:25 am to N2cars
quote:
A company exists solely to return value to investors, whether it be stockholders, owners, or lenders. Profit. Is. All. That. Matters. That's it.
So many fail to understand this.
Posted on 6/29/24 at 8:26 am to boxcarbarney
Here’s a an old tweet from the CEO Hal Lawton
He recently made his twitter private
He recently made his twitter private
Posted on 6/29/24 at 8:27 am to RummelTiger
The "customer is always right " is another crock of shite.
Me and Herb Kelleher are on the same page...
Me and Herb Kelleher are on the same page...
Posted on 6/29/24 at 8:29 am to boxcarbarney
Good for them. That's all most people want when it comes to this nonsense. If a company is misguided into the DEI narrative and receives backlash from its actual customers, most just expect them to listen to the customers and not some pride group or BLM chapter.
This post was edited on 6/29/24 at 8:30 am
Posted on 6/29/24 at 8:30 am to jbird7
quote:
This just blows me away how stupid these CEOs are.
Essentially, the left bullied/bullied them into doing it. Their hands are "forced" to do it.
Posted on 6/29/24 at 8:30 am to boxcarbarney
The Government is forcing this shite on companies, probably with some BS tax break. For what other reason would they do it? It's basically poison for businesses..
This post was edited on 6/29/24 at 8:32 am
Posted on 6/29/24 at 8:31 am to boxcarbarney
The silent majority speaks with its wallet and eventually these businesses will realize that the sky screamers are bums and don't actually patronize these businesses.
Posted on 6/29/24 at 8:37 am to Warfarer
quote:
I can never wrap my head around why companies go against their base clients for those initiatives to start with.
This x 1000. Know your customer base. That’s how you run a successful business.
Posted on 6/29/24 at 8:37 am to boxcarbarney
Good.
Hopefully we can convince Home Depot to do the same thing with their woke asses.
Hopefully we can convince Home Depot to do the same thing with their woke asses.
Posted on 6/29/24 at 8:39 am to Lonnie Utah
quote:
What's iconic is the.pride folks are calling them out for "caving to pressure from a select group", because I'm pretty sure that is why they put in DEI programs to begin with.
That’s how revolutionary groups build consensus. By making traditional and mainstream views seem marginalized. This makes unattached women believe that to be with the group they need to embrace the revolutionary view.
Posted on 6/29/24 at 8:40 am to cbree88
quote:
Hopefully we can convince Home Depot to do the same thing with their woke asses.
What has Home Depot done?
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