Go woke, go broke? Meta reports record users and profit

Despite the “fact” that no one uses Facebook anymore, Meta just reported record monthly active uses of 3.98 billion people globally. Monthly active users for Facebook specifically totaled 3.07 billion people, also a record.

To put that in perspective, there are “only” 8.1 billion people in the world. 49% of the entire world uses a Meta product at least once a month. 38% of the world uses Facebook specifically.

They also reported record revenue and record profitability per share. They’re now worth more than $1.1 trillion as a company.

Despite rumors of their demise around every corner, the fact of the matter is Facebook, Instagram, and other Meta products are the place where people are, and as a result, it’s the place where you advertise. I realize no one around here uses Facebook anymore , but most of your neighbors must be.

I’ve got my issues with Zuckerberg like most of you, but the business he’s built is astounding. I respect people who choose to avoid Facebook advertising for moral/ethical reasons, but unfortunately, it is getting harder and harder to argue that there is a better way to spend your ad dollars.