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Message
ULL Athletics lost over $8 Million in 2023
Posted on 1/23/24 at 10:36 am
Posted on 1/23/24 at 10:36 am
LINK
This after losing 5.3 million in 2022
LINK
Over a $13 million deficit in a two year period.
quote:
University of Louisiana athletics operated at a $5.3 million deficit for fiscal year 2022, according to documents obtained by The Daily Advertiser.
Per an annual financial audit conducted by the state of Louisiana issued in late January, Louisiana athletics brought in $33 million in revenue between July 1, 2021, and June 30, 2022, while operating costs and expenses totaled $38.3 million.
This after losing 5.3 million in 2022
LINK
quote:
University of Louisiana athletics operated at a $5.3 million deficit for fiscal year 2022, according to documents obtained by The Daily Advertiser.
Per an annual financial audit conducted by the state of Louisiana issued in late January, Louisiana athletics brought in $33 million in revenue between July 1, 2021, and June 30, 2022, while operating costs and expenses totaled $38.3 million.
Over a $13 million deficit in a two year period.
20
Posted on 1/23/24 at 10:38 am to msutiger
Hey at least someone called them the "University of Louisiana" though. That's all that really matters.
Posted on 1/23/24 at 10:39 am to msutiger
The worst piece of these reports is they rarely, if ever, account for the value of the national media/marketing exposure due to national vs. cable vs. online.
So when they say an athletic dept. or school "lost" that money, it's disingenuous.
So when they say an athletic dept. or school "lost" that money, it's disingenuous.
Posted on 1/23/24 at 10:40 am to msutiger
All hail Title IX!
Posted on 1/23/24 at 10:41 am to slappy dappy doo
Well ULM and Louisiana Tech manage to not include that and maintain close to a balanced budget in these same reports.
Posted on 1/23/24 at 10:42 am to slappy dappy doo
quote:
The worst piece of these reports is they rarely, if ever, account for the value of the national media/marketing exposure due to national vs. cable vs. online. So when they say an athletic dept. or school "lost" that money, it's disingenuous.
Schools also justify sports (especially football) as a fundraising tool. May be difficult to quantify that was well.
Posted on 1/23/24 at 10:43 am to slappy dappy doo
Depends on the school. Sometimes, an operating loss is just that. Not saying it is in this case.
I will say people can make accounting paint the story they want. If you’re anti-athletics, easy to say they lost $8 million. If you’re pro-athletics, easy to say it’s partly a marketing/fundraising/enrollment expense.
I will say people can make accounting paint the story they want. If you’re anti-athletics, easy to say they lost $8 million. If you’re pro-athletics, easy to say it’s partly a marketing/fundraising/enrollment expense.
This post was edited on 1/23/24 at 10:47 am
Posted on 1/23/24 at 10:47 am to slappy dappy doo
quote:
The worst piece of these reports is they rarely, if ever, account for the value of the national media/marketing exposure due to national vs. cable vs. online.
So when they say an athletic dept. or school "lost" that money, it's disingenuous.
Don't you usually spend money on marketing to drive increased revenue? I would think spending an excessive amount for "exposure" to the point of running a deficit is not good business practices.
Posted on 1/23/24 at 10:52 am to Domeskeller
Here is my problem with it. Skip Holtz’ roster talent fell off of a cliff because Louisiana Tech couldn’t afford to pay COA (cost of attendance aka a stipend to scholarship athletes) while our peers could.
Meanwhile the Cajuns are still paying full COA while Louisiana Tech pays about 50% because that is all we can afford.
Two in-state schools in the same system playing by different rules. It’s bullshite.
Meanwhile the Cajuns are still paying full COA while Louisiana Tech pays about 50% because that is all we can afford.
Two in-state schools in the same system playing by different rules. It’s bullshite.
Posted on 1/23/24 at 10:56 am to Domeskeller
quote:
will say people can make accounting paint the story they want. If you’re anti-athletics, easy to say they lost $8 million. If you’re pro-athletics, easy to say it’s partly a marketing/fundraising/enrollment expense.
A title reading: “UL spent $8 million on national marketing as the athletic department breaks even.” …. Paints an entirely different picture for sure
Posted on 1/23/24 at 10:58 am to Wayne Campbell
quote:
Don't you usually spend money on marketing to drive increased revenue? I would think spending an excessive amount for "exposure" to the point of running a deficit is not good business practices.
You would need other metrics to go with the “spending” point for exposure. - Did enrollment increase? Increased licensed merchandise profits? Etc… All much harder to quantify, but not impossible.
Posted on 1/23/24 at 11:00 am to msutiger
This isn't surprising. Most schools who aren't in P5 conferences lose money on athletics. 10 years ago, only a handful of athletic departments in the country turned an overall profit. A lot more do now because of how much more valuable the recent TV media rights deals have been for the power conferences. But G5 schools mostly all lose money on athletics.
Link below shows who makes what. And keep in mind that the "total allocated" column is money that the athletic department counts as part of their revenue but in reality is coming from student fees or other money from university funds. Smaller programs are getting the majority of their athletic funding from the school directly as opposed to media rights, ticket sales, or gameday revenues.
USA Today - NCAA athletics revenue/expense by school
Link below shows who makes what. And keep in mind that the "total allocated" column is money that the athletic department counts as part of their revenue but in reality is coming from student fees or other money from university funds. Smaller programs are getting the majority of their athletic funding from the school directly as opposed to media rights, ticket sales, or gameday revenues.
USA Today - NCAA athletics revenue/expense by school
Posted on 1/23/24 at 11:51 am to msutiger
quote:
University of Louisiana
I found your problem. People sending money to the wrong university.
Posted on 1/23/24 at 11:51 am to msutiger
Posted on 1/23/24 at 12:16 pm to msutiger
And those idiots think they should be respected more
Posted on 1/23/24 at 12:17 pm to msutiger
If they are losing that amount of money they need to drop down to Division III. They can be a DIII power and win all sorts of championships when the title games are on ESPN 8 they can be branded "Louisiana"
Posted on 1/23/24 at 12:29 pm to msutiger
Flagship, though.
Posted on 1/23/24 at 1:52 pm to msutiger
Shut that trash university down
Posted on 1/23/24 at 3:47 pm to LSUTIGERS8181
quote:
Shut that trash university down
Have you stepped foot in a LSU classroom lately, or even the library. It’s honestly disgusting that the “Flagship” school of Louisiana is allowed to operate with the state of those buildings.
Posted on 1/23/24 at 3:52 pm to msutiger
Yeah there's been a hiring freeze in the A.D. for awhile. It's no surprise they have been losing money. They hired a garbage HC for less money and are now seeing the results.
I still can't believe they are renovating the stadium. Half of it is now demolished and it could stay that way and still be empty on game day.
I still can't believe they are renovating the stadium. Half of it is now demolished and it could stay that way and still be empty on game day.
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