These are options I see for Bud Light going forward

1) Do a complete about face, and basically go all in on right wing/conservative culture. Completely gut the DEI dept, CEO, marketing, etc. And issue a full throated apology explaining why they were wrong.

By doing this, they would likely at minimum gain back the consumers they lost. And may even gain additional consumption via other people coming to them and supporting. Would take a hit from any left wing drinkers they have. Would take a hit on their ESG score and may lose capital financing from big banks and asset managers.

2) Go completely left. Totally cut off all support from the right and much of regular normies. Would have to depend on left wingers, and rainbow warriors to hold the brand together. Who by all accounts don't drink light domestic beer. But may pick up some sympathy support. Would definitely score some woke points with the ESG gods which could help.

3) Keep treading water in the neutral zone they are trying to live in. Piss off the left for not being on their side enough, and continue to face heat from their loyal consumers they lost who now see BL as a "gay beer"

4) Just give up on the brand. Replace it with something else, same ingredients and try to start back from scratch as a basic bro beer, and see if no one notices it is basically Bud Light in a different can.


The other factor to consider is how does the brand damage effect downstream brands at AB or InBev overall? Certainly Budweiser, Bud Lime, Bud ICE, etc (anything with Bud in it) takes a hit. I have ti imagine Busch Lite takes a hit. Michelle Ultra has always been kind of a yoga mom beer, so no telling how that might be affected, but probably has taken some hit.