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Levi's tells Bud Light to hold their 501s with expanded gender neutral campaign

Posted on 5/11/23 at 11:39 am
Posted by Fun Bunch
New Orleans
Member since May 2008
116843 posts
Posted on 5/11/23 at 11:39 am


Look at these freaks
Posted by patnuh
South LA
Member since Sep 2005
6767 posts
Posted on 5/11/23 at 11:41 am to
The dude in the top middle, lol.
Posted by Knartfocker
Member since Jun 2020
1386 posts
Posted on 5/11/23 at 11:41 am to
Will be a big test to see how many men give up their 511 tactical gear
Posted by Fun Bunch
New Orleans
Member since May 2008
116843 posts
Posted on 5/11/23 at 11:42 am to
quote:

The dude in the top middle, lol.


I cannot stop laughing at that
Posted by LuckyTiger
Someone's Alter
Member since Dec 2008
45612 posts
Posted on 5/11/23 at 11:43 am to
Don’t a lot of hipsters, hippies, and soy wear Levi’s?

I doubt they face much backlash.
Posted by Houag80
Member since Jul 2019
9650 posts
Posted on 5/11/23 at 11:43 am to
Damn, I didn't know Levi's CEO is a fig.
Posted by Y.A. Tittle
Member since Sep 2003
101970 posts
Posted on 5/11/23 at 11:43 am to
I think it's been over 30 years since Levis had any cred with the good ole boy contingent. Seems like they sort of turned their back on them a long time ago through various actions.
Posted by 3nOut
Central Texas, TX
Member since Jan 2013
29121 posts
Posted on 5/11/23 at 11:43 am to
Levi's is based out of Seattle and been this way for a loooooooooooong time.
Posted by Jon Ham
Member since Jun 2011
28664 posts
Posted on 5/11/23 at 11:44 am to
99% of these “gender fluid” people are adopting that LIFESTYLE CHOICE just like when I was in junior high I dyed my hair blonde and wanted to be like Eminem. I grew out of that within a year but these fricks are stuck in junior high “look at me I’m different” phase in perpetuity.
Posted by NytroBud
LaFayette
Member since Jun 2009
4128 posts
Posted on 5/11/23 at 11:44 am to
Whelp...NO more 501's for me...time to boycott Levis
Posted by BigTigerJoe
Member since Aug 2022
5998 posts
Posted on 5/11/23 at 11:44 am to
Until they come out and insult their core target market purchasers as racists stupid homophobes, they will be fine.
Posted by LuckyTiger
Someone's Alter
Member since Dec 2008
45612 posts
Posted on 5/11/23 at 11:45 am to
I thought they were in San Francisco?
Posted by LolStarFishlol
Member since Jan 2023
728 posts
Posted on 5/11/23 at 11:45 am to
Do you expect anything less from a company that has had its headquarters in San Francisco and California since the 1800’s.
Posted by concrete_tiger
Member since May 2020
6151 posts
Posted on 5/11/23 at 11:45 am to
quote:

Will be a big test to see how many men give up their 511 tactical gear


Huh?
Posted by efrad
Member since Nov 2007
18657 posts
Posted on 5/11/23 at 11:46 am to
Levi's has long been woke though. They partnered with Everytown for Gun Safety, backed Kapernick, attacked Republicans on strengthening voting laws, and fired a high profile exec because she was against school closures and mask mandates, for example
Posted by BamaMamaof2
Atlanta, GA
Member since Nov 2019
2406 posts
Posted on 5/11/23 at 11:47 am to
Who buys Levi's anyway?
My husband doesn't wear them, of course I don't either.
Neither of my college aged kids wear them. So that about covers the age market.
Just curious.
Posted by Blutarsky
112th Congress
Member since Jan 2004
10107 posts
Posted on 5/11/23 at 11:47 am to
quote:

gender-neutral line


A shim can just buy jeans from either men’s or women’s sizes. Why do they have to make one specific to their gender of the day?

I have not owned a pair of Levi jeans in decades..
This post was edited on 5/11/23 at 5:07 pm
Posted by saint tiger225
San Diego
Member since Jan 2011
37422 posts
Posted on 5/11/23 at 11:49 am to
This probably won't hurt Levi's. Now, if it was wrangler, they'd have a problem on their hands.
Posted by BruslyTiger
Waiting on 420...
Member since Oct 2003
4625 posts
Posted on 5/11/23 at 11:51 am to
quote:

Will be a big test to see how many men give up their 511 tactical gear

What are you talking about? 5.11 Tactical is owned by Compass, the same ones who own Marucci.
Posted by Wildcat1996
Lexington, KY
Member since Jul 2020
6265 posts
Posted on 5/11/23 at 11:51 am to
quote:

Don’t a lot of hipsters, hippies, and soy wear Levi’s?

I doubt they face much backlash


This.

Bud Light was a different beast. Completely different demographic of consumers.

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