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Started By
Message
Bud Light Maker Offers Distributors Free Beer. More Ad Spending
Posted on 5/3/23 at 3:52 pm
Posted on 5/3/23 at 3:52 pm
quote:
The brewer promised to spend multiples more on Bud Light this year than previously planned.
Anheuser-Busch released a new ad last week for the NFL draft and told wholesalers that it is accelerating production on others. The brewer told distributors that its Bud Light marketing will stay consistent with the “Easy to Drink, Easy to Enjoy” theme of this year’s Super Bowl commercials.
Anheuser-Busch has invited wholesalers to a meeting next week in St. Louis, where they expect to hear more details on the company’s summer marketing plans.
Anheuser-Busch also paid for a free case of Bud Light for every distributor employee. And last week, it sent wholesalers a letter they could share with retailers to address misperceptions about Ms. Mulvaney’s post.
“This can is not a formal campaign or advertisement,” the letter said. “Our new Vice President of Bud Light and all of us at Anheuser-Busch are committed to reminding all of our consumers why they love Bud Light and why they’ve made it the #1 beer in America.”
WSJ - Archived.
A whole case of beer per employee. A whole case.
AKA, we can't sell it, give it away before it expires.
32
Posted on 5/3/23 at 3:54 pm to GumboPot
drop it off at my house and i'll drink it with a miller lite koozie.
Posted on 5/3/23 at 3:54 pm to GumboPot
Just a reminder not to drink Corona, Modelo and Sol on May 5th.
Posted on 5/3/23 at 3:55 pm to GumboPot
quote:
Anheuser-Busch released a new ad last week for the NFL draft
I bet the bud light drinkers who still watch nflgbt loved it
Posted on 5/3/23 at 3:55 pm to GumboPot
quote:
This can is not a formal campaign or advertisement
Yeah we know. We don’t give a shite
Posted on 5/3/23 at 3:55 pm to Sao
quote:
Just a reminder not to drink Corona, Modelo and Sol on May 5th.
Red tecaté in a can with a lime wedge
Posted on 5/3/23 at 3:56 pm to Oilfieldbiology
Victoria is great Mexican beer as well
Posted on 5/3/23 at 3:56 pm to Sao
quote:
Just a reminder not to drink Corona, Modelo and Sol on May 5th.
"But they didn't put a tranny on their can"
-My friends who drink Mich Ultra
Posted on 5/3/23 at 3:56 pm to GumboPot
quote:
Bud Light
Posted on 5/3/23 at 3:57 pm to GumboPot
quote:
reminding all of our consumers why they love Bud Light and why they’ve made it the #1 beer in America.
This was the most shocking part of it all. It's not good beer, even among light beer.
Posted on 5/3/23 at 3:58 pm to GumboPot
They still don’t get it. It’s too late bitches.
Posted on 5/3/23 at 3:58 pm to Packer
quote:
"But they didn't put a tranny on their can"
Money still goes to the same company that did.
Posted on 5/3/23 at 3:58 pm to GumboPot
quote:
A whole case of beer per employee. A whole case.
Posted on 5/3/23 at 3:59 pm to LSUSkip
quote:
Money still goes to the same company that did.
That’s the joke
Posted on 5/3/23 at 3:59 pm to GumboPot
I now drink yuengling or fat tire. Just for the record.
Posted on 5/3/23 at 4:00 pm to tigerbutt
Might as well just scrap the entire brand. They are pouring good money after bad. But hey, they got it to burn obviously.
Posted on 5/3/23 at 4:00 pm to H2O Tiger
quote:
This was the most shocking part of it all. It's not good beer, even among light beer.
McDonald's is also very popular
Posted on 5/3/23 at 4:02 pm to GumboPot
Lol. Give it away before it goes bad. Lame.
Posted on 5/3/23 at 4:03 pm to GumboPot
If conservatives want future boycotts to be taken seriously, they need to fully crush AB. Not just acquire an apology and return, a full crushing. Its easy to do in this case, you can buy piss water from plenty of other sources.
I'm not hopeful as most conservatives have the attention span of a gnat.
I'm not hopeful as most conservatives have the attention span of a gnat.
Posted on 5/3/23 at 4:05 pm to GumboPot
has crewdepoo cried about this thread yet?
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