Is any live TV broadcast in 4K these days?

you seek ATSC 3.0

LINK

its a whole lotta 'coming soon'

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I keep getting a prompt to upgrade to the 4K service option

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Don't do it. I did and immediately cancelled when I saw how few things there were in 4K that I had any interest in.
Not even remotely worth the price.

Echoing what the others are saying about the 4k youtube addon. It's not worth it.

Get yourself an antenna. If you're able to pickup local channels, you may find that the broadcast HD quality is actually better than what you get streaming.

If you have a really good Sony OLED, the processor that converts HD to 4K is outstanding. You have a difficult time telling the difference.

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Sony claims its 'lens to living room' approach is unique since it takes advantage of Sony Picture's vast experience with producing movies and TV shows, as well as its expertise manufacturing 4K video cameras used by the TV and movie industry.

"When you're upscaling from Full HD to 4K there is a lot of guesswork, and what we're trying to do it to remove as much of the guesswork as possible." Sony's 4K X-Reality PRO, like other picture processors, upscales at a pixel level. "It doesn't just look at the pixel in isolation, it looks at the pixels around it, and on each diagonal, and also it will look up the pixels across multiple frames, to give a consistency in the picture quality,"

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LINK

BTW - many 4K Blu-Rays are upconverted HD. LINK

Direct TV has about 5 channels. I can't believe more sports are not 4k. It's probably been 3 years since they first broadcasted a college football game in 4k. I thought for sure the final 4 would have been, but I guess that also depends on who owns the right to air that sport at that time.

It's pretty damn stupid. There are 8k tvs and we still struggling for 4k content. True 4k. Not movies scaled

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Direct TV has about 5 channels. I can't believe more sports are not 4k.

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I remember 2-3 years ago when Fox broadcasted the Superbowl in 4K. They talked about this before the game. While almost all the cameras were 4K, the production facility was only able to handle all the camera feeds at 1080p (i.e add graphics etc). When the feed went out on satellite, it was then upconverted to 4K. Though it still looked pretty good for an upconvert as the video included HDR.

Imo HDR is a bigger improvement than 4K resolution. You have to be sitting very close to your TV to see all that extra detail while HDR impact is easily more noticeable at a distance.

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Imo HDR is a bigger improvement than 4K resolution. You have to be sitting very close to your TV to see all that extra detail while HDR impact is easily more noticeable at a distance.

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Agree with this overall. But to take it the next step, how much does HDR add for sports? You're already talking about a picture that's almost entirely pretty bright, not a high contrast type program with a lot of dark areas on screen at the same time as bright areas. That's where HDR shines and what it was designed for.

Sports going from SD to HD was huge b/c in addition to a very noticeable increase in sharpness, the change in aspect ratio gave a wider field of view. IMO the jump from 2K (HD) to 4K isn't as significant for sports as it is for movies and TV series.

Most broadcasts still aren’t even in 1080p.

It’s 1080i or 720p

Youtube tv is apparently the only streaming service that charges for 4k. Fubo does this at no additional charge. Yttv charges 20 a month. I like yttv bu they can suck my arse on the 4k deal.