Fire TV cube vs Apple TV box

I would choose a Shield TV if it's within your budget. Next would be the Apple TV. I've always found the Fire devices slow and clunky.

apple TV is better if you want perfect frame rate matching on a wider range of services and you want a clean simple home screen.

FireTV is cheaper.

All around the apple TV 4k is a much better device for "most" things (if you want to use Kodi, go FireTV). If all you do is use streaming services Apple is better but maybe not worth the increased costs. If you get into things like playing media on your LAN, there are some specific use cases where fireTV will be better than apple.

For me, Fire-anything would be dead last for my main streaming device. I use the Shield Pro and have a couple firesticks for a couple lesser used TVs and I travel with one. I replace the firesticks as needed when they go on deep sale. Apple TV is not an option for me since I use Kodi and also do IPTV, so haven't messed with one of those in quite awhile. However, the Apple TV does seem comparable to the Shield Pro if you are a less adventurous streamer.

Shield if you are an Android person or want to use nefarious streaming sites.

Apple if you are an Apple person and especially if you have a lot of content in iTunes

Roku Ultra is you want something simple, stable, cheap

Firestick if you want to be disappointed


Apple has arguably the best under-interface but IMO you can get used to any of them. Both Roku and Sheild need a interface update.

I’ve tried many and Apple TV 4K with a LAN plugged in is as good I’ve ever found. Looks great and works all the time.

I use mine in Dolby Vision on a 77 Sony A80J.

Fire Cube is garbage. I hate their ecosystem. Unfortunately, I bought in to the hype and have a house full, so I am sticking with it.