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The sad reason companies like Disney or Budweiser don't care if you boycott them.
Posted on 4/28/23 at 8:46 am
Posted on 4/28/23 at 8:46 am
The sad reason companies like Disney or Budweiser don't care if you boycott them. But you can still win
Your beer hates you. So does your phone. And your car, your food, your sports team and most businesses you deal with in a given day. Ask Budweiser. Or Disney.
American companies have embraced every crazy leftist agenda item imaginable – the latest being the trans insanity sweeping the nation. Call it Environmental, Social and Governance (ESG) or their Corporate Equality Index (CEI). No matter how you spell it, it comes out the same.
They. Hate. You.
Bud Light was just the reminder du jour. Anheuser-Busch, which owns Budweiser, placed two marketing executives on leave because they deliberately attacked the core audience of the beer. Think of it as a tiny victory in a landscape of losses.
Tiny and temporary.
They weren’t fired because they hate you. They were put on leave. Top Budweiser executives are betting it all blows over. And these two come back to their jobs or similar ones. Then it all starts over.
So let’s recap, shall we? Bud Light didn’t just try to expand its business model by reaching out to the LGBTQ community. It openly declared war on its customers. The brand cut a deal with strange trans activist and social media influencer Dylan Mulvaney.
Before you could say "transbeer" Mulvaney was proudly showing off Bud Light cans with the activist’s face plastered all over them. It was part of Mulvaney’s bizarre "365 Days of Girlhood" series describing the transgender life on TikTok.
This wasn’t an accident. Bud Light's vice president of marketing Alissa Heinerscheid said she had a "mandate" to fix the brand because of the horrible people who drank the beer.
"We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach," she said.
She emphasized the word "inclusivity," but what she meant is everybody but the people who already drank the beer. Everybody but you. This is the barley, rice, hops and water equivalent of how the media treat conservatives. You don’t matter and if you say anything, they call you a bigot.
This isn’t a New Coke mistake. This is a deliberate corporate move to give the finger to its customers. The only reason Heinerscheid is on leave is she was so stupidly obvious about it. As they say online, she said the quiet part out loud.
LINK
Your beer hates you. So does your phone. And your car, your food, your sports team and most businesses you deal with in a given day. Ask Budweiser. Or Disney.
American companies have embraced every crazy leftist agenda item imaginable – the latest being the trans insanity sweeping the nation. Call it Environmental, Social and Governance (ESG) or their Corporate Equality Index (CEI). No matter how you spell it, it comes out the same.
They. Hate. You.
Bud Light was just the reminder du jour. Anheuser-Busch, which owns Budweiser, placed two marketing executives on leave because they deliberately attacked the core audience of the beer. Think of it as a tiny victory in a landscape of losses.
Tiny and temporary.
They weren’t fired because they hate you. They were put on leave. Top Budweiser executives are betting it all blows over. And these two come back to their jobs or similar ones. Then it all starts over.
So let’s recap, shall we? Bud Light didn’t just try to expand its business model by reaching out to the LGBTQ community. It openly declared war on its customers. The brand cut a deal with strange trans activist and social media influencer Dylan Mulvaney.
Before you could say "transbeer" Mulvaney was proudly showing off Bud Light cans with the activist’s face plastered all over them. It was part of Mulvaney’s bizarre "365 Days of Girlhood" series describing the transgender life on TikTok.
This wasn’t an accident. Bud Light's vice president of marketing Alissa Heinerscheid said she had a "mandate" to fix the brand because of the horrible people who drank the beer.
"We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach," she said.
She emphasized the word "inclusivity," but what she meant is everybody but the people who already drank the beer. Everybody but you. This is the barley, rice, hops and water equivalent of how the media treat conservatives. You don’t matter and if you say anything, they call you a bigot.
This isn’t a New Coke mistake. This is a deliberate corporate move to give the finger to its customers. The only reason Heinerscheid is on leave is she was so stupidly obvious about it. As they say online, she said the quiet part out loud.
LINK
This post was edited on 4/28/23 at 8:48 am
14
Posted on 4/28/23 at 8:57 am to djmed
quote:
"We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach," she said.
So wrong.
Bud Light’s marketing often included humor that had universal appeal, even if it were a little more tailored for men as it naturally would be. She misrepresents its past universal appeal to justify inserting her political ideaology which she self brands as “more inclusive” but is anything but.
This is a microcosm of our culture as a whole. Growing up in the 90’s and early 2000’s, people got along. Yes, there were mean and stupid people out there just as there will always be, but by and large people weren’t discriminating against others based on their innate characteristics. It was a lovely time. But then came along these leftist ideologues who pushed this narrative that there was this “need” to not just be normal towards other people, but that we need to obsess over everyone’s differences and invent ideas on how those differences mean some people are more privileged than others. Transforming the great 90’s into the fricked up mess we are having to deal with today, just as Heinerscheid did with BL.
Posted on 4/28/23 at 8:59 am to djmed
quote:
Budweiser
Posted on 4/28/23 at 9:31 am to djmed
quote:Bud Light did this shite a few days after a tranny committed mass murder- including killing children.
They. Hate. You.
So, yes, they hate you.
Posted on 4/28/23 at 9:34 am to djmed
Budweiser’s big problem is that it tastes like piss, so there is not a lot of loyalty due to product quality.
It’s pretty much down to marketing and brand loyalty. And fricked up marketing making people try other brands has a high likelihood of them never coming back.
InBev likely ends up with about the same market share as before but they are going to take a HUGE bath on unsold Bud Light soon because of the dates on it and the product in the pipeline that distributors won’t want.
It’s pretty much down to marketing and brand loyalty. And fricked up marketing making people try other brands has a high likelihood of them never coming back.
InBev likely ends up with about the same market share as before but they are going to take a HUGE bath on unsold Bud Light soon because of the dates on it and the product in the pipeline that distributors won’t want.
Posted on 4/28/23 at 9:35 am to djmed
Keep up the good fight 
Posted on 4/28/23 at 9:41 am to djmed
Let’s wait until more sales numbers are out.
The stores are full of dying inventory of bud light. That’s going to show up.
The stores are full of dying inventory of bud light. That’s going to show up.
Posted on 4/28/23 at 9:43 am to roadGator
As for phone carriers, make the switch from AT&T to Pure Talk. You’ll save big.
Posted on 4/28/23 at 10:23 am to djmed
The goal is to tear down the companies from inside. This is the marxist playbook. All social norms, societal institutions must be broken.
The people who made these companies are dead and gone.
The people who made these companies are dead and gone.
Posted on 4/28/23 at 10:32 am to djmed
Blackrock and Vanguard can make the stock price what they want it to be for an extended period of time. Just keep boycotting their product and eventually you will break them
Posted on 4/28/23 at 10:37 am to djmed
quote:
Bud Light didn’t just try to expand its business model by reaching out to the LGBTQ community. It openly declared war on its customers. The brand cut a deal with strange trans activist and social media influencer Dylan Mulvaney. Before you could say "transbeer" Mulvaney was proudly showing off Bud Light cans with the activist’s face plastered all over them.
I think trannies are mentally ill, so I'm certainly not approving of this, but the first two sentences above are plainly wrong. They did not declare war on their customers. That is a bizarre take.
Posted on 4/28/23 at 10:42 am to Penrod
The cans didn’t declare war on the customers. The dumbass exec did when she made her statement about the brand’s customers.
It was an incredibly fricking tone deaf interview that grew gasoline on a small fire.
It was an incredibly fricking tone deaf interview that grew gasoline on a small fire.
Posted on 4/28/23 at 10:54 am to djmed
How did Bud Light attack anyone? I mean, I don't really understand all this trans stuff, but it doesn't affect me so I don't care.
I had never heard of Dylan Mulvaney before all of this. Now I've read up on her because of the controversy. Turns out she has amassed quite a social media following based on her trans activism. Good for her, I guess.
So AB sees an opportunity to expand its brand by marketing to Dylan's social media following. They print up a couple cans, and put together a little ad for her audience.
And, unless you follow Dylan Mulvaney's social media account, none of you even would have heard about this ad but for some right wing snowflakes getting their feelings hurt by something that has nothing to do with them.
Next thing you know, people are "boycotting" Bud Light by buying up large amounts of the beer in order to destroy it.
AB knew there would be controversy. Other sponsors who teamed up with Dylan also faced backlash. It just became larger than they expected. So large that the CEO put out a "Can't we all just get along" statement that people have mischaracterized as an apology
My advice is:. Get over it. Drink Bud Light or don't. You are not endorsing a trans lifestyle by buying beer. Trans people were drinking bud light before this started, and they probably enjoy other things that you also enjoy.
Maybe just leave them alone.
I had never heard of Dylan Mulvaney before all of this. Now I've read up on her because of the controversy. Turns out she has amassed quite a social media following based on her trans activism. Good for her, I guess.
So AB sees an opportunity to expand its brand by marketing to Dylan's social media following. They print up a couple cans, and put together a little ad for her audience.
And, unless you follow Dylan Mulvaney's social media account, none of you even would have heard about this ad but for some right wing snowflakes getting their feelings hurt by something that has nothing to do with them.
Next thing you know, people are "boycotting" Bud Light by buying up large amounts of the beer in order to destroy it.
AB knew there would be controversy. Other sponsors who teamed up with Dylan also faced backlash. It just became larger than they expected. So large that the CEO put out a "Can't we all just get along" statement that people have mischaracterized as an apology
My advice is:. Get over it. Drink Bud Light or don't. You are not endorsing a trans lifestyle by buying beer. Trans people were drinking bud light before this started, and they probably enjoy other things that you also enjoy.
Maybe just leave them alone.
Posted on 4/28/23 at 11:00 am to Dday63
quote:
Next thing you know, people are "boycotting" Bud Light by buying up large amounts of the beer in order to destroy it.
Seems like more people just moved on to other similarly situated/basically interchangeable product offerings.
I see you seem to be upset over the fact that a lot of consumers may be telling companies with their wallets that they are just sort of sick of this shite.
Oh, well. Maybe their "expanded brand" will eventually pay off and maybe it won't. I guess we will see.
Who do you work in marketing for, by the way?
Posted on 4/28/23 at 11:05 am to Dday63
quote:
Maybe just leave them alone.
Which of us is not leaving them alone?
frick off, drama queen. No one wants them around anyway.
Posted on 4/28/23 at 11:06 am to Dday63
quote:
her
quote:
Dylan Mulvaney
Cmon man
Posted on 4/28/23 at 3:35 pm to Y.A. Tittle
quote:
Seems like more people just moved on to other similarly situated/basically interchangeable product offerings.
I see you seem to be upset over the fact that a lot of consumers may be telling companies with their wallets that they are just sort of sick of this shite.
By switching to other ABI beers?
That's what I've seen happen lol.
Posted on 4/28/23 at 3:52 pm to Dday63
quote:
How did Bud Light attack anyone? I mean, I don't really understand all this trans stuff, but it doesn't affect me so I don't care.
I had never heard of Dylan Mulvaney before all of this. Now I've read up on her because of the controversy. Turns out she has amassed quite a social media following based on her trans activism. Good for her, I guess.
So AB sees an opportunity to expand its brand by marketing to Dylan's social media following. They print up a couple cans, and put together a little ad for her audience.
And, unless you follow Dylan Mulvaney's social media account, none of you even would have heard about this ad but for some right wing snowflakes getting their feelings hurt by something that has nothing to do with them.
Next thing you know, people are "boycotting" Bud Light by buying up large amounts of the beer in order to destroy it.
AB knew there would be controversy. Other sponsors who teamed up with Dylan also faced backlash. It just became larger than they expected. So large that the CEO put out a "Can't we all just get along" statement that people have mischaracterized as an apology
My advice is:. Get over it. Drink Bud Light or don't. You are not endorsing a trans lifestyle by buying beer. Trans people were drinking bud light before this started, and they probably enjoy other things that you also enjoy.
Maybe just leave them alone.
Posted on 4/28/23 at 3:55 pm to CAPEX
quote:
By switching to other ABI beers?
That's what I've seen happen lol.
Some of the data coming out seems to suggest your anecdotal observations may not be what's happening overall.
Keep hope alive, I guess?
Posted on 4/28/23 at 5:05 pm to Y.A. Tittle
quote:
Some of the data coming out seems to suggest your anecdotal observations may not be what's happening overall
My anecdotal evidence?
Lol, everyone has access to the information and has clearly priced in that the impact is so negligible that the stock has barely moved.
If the data had shown a long-lasting decline and you have access to the info (if you have access to the info, most investors will do too), it would have been priced into the stock already.
So keep hope alive, I guess?
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