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re: The Cracker Barrel controversy is only tangentially about politics or "wokeness"
Posted on 8/23/25 at 11:45 am to InkStainedWretch
Posted on 8/23/25 at 11:45 am to InkStainedWretch
I think you’re right. They will modify the menu eventually to cater to the younger demographic.
Posted on 8/23/25 at 11:46 am to Kattail
And that will be the kill shot.
Posted on 8/23/25 at 11:46 am to TigerB8
quote:
It's nothing more than the transition from Capitalism to communism. Communism erases the past
I got news for you, capitalism erases the past too - if there's money in it.
Posted on 8/23/25 at 11:47 am to InkStainedWretch
Any excuse to make fun of and disparage liberal white women should not be passed up.
Posted on 8/23/25 at 11:55 am to Harry Boutte
quote:
I got news for you, capitalism erases the past too - if there's money in it.
This …
Posted on 8/23/25 at 11:58 am to InkStainedWretch
quote:
And I will concede that there is no doubt ... none ... about where that geeky looking CEO swings politically.
I think you're correct; the "modernizing" is about concern for the bottom line down the road. It's the direction the modernizing takes that will probably be influenced by the CEO's politics.
Posted on 8/23/25 at 12:04 pm to hansenthered1
quote:
Honestly, the decor was always kitschy and a lot of places have similar sort of junk sale objects on their walls. I don't think anyone went there for that. The issue is more that their food sucks now, they have gone down a lot in quality of both service and the food itself.
Also, people are sick of changing stuff. They see a gimmicky reset and know that it's just management doing what management now does, creating change to manage change. Quality and stability don't matter to the boardroom. They want new innovative ideas and they want to see those turn into higher stock prices.
They see the woke political statements and wonder WTF this has to do with poorly cooked ham and biscuits. 5 years ago CB stock was trading at 150/share and now it's 53/share. After this failed reset fades they'll kick the CEO out, she'll get a golden parachute and go into some other area of elite change management and the next CEO will "hear" the cries of the customer and return some to something akin to what they used to be. That will be the change he'll manage and the whole crappy system continues. The only way it stops is if enough of the American consumer stops rewarding crappy CEOs and their companies by avoiding places like CB and opting for higher quality but similar alternatives. Like waffle house!
You nailed it. Too many companies hire people who only want to change instead of just finding tweaks that add value. And a majority of changes are bad. Most we never see or hear about but just imagine internal to companies how many changes are made with inward processes in similar fashion.
There is something to be said of Dr Deming’s TQL/TQM processes. Perfect your current processes first. Know everything there is to know about your processes before making change.
Dr Deming taught Japan his principles and theories. Took them 30 years to make progress. His processes were so extensive Toyota even looked at where they got raw materials that made the metal for their car skin. This was because different sites have differences in how metal expands/contracts. Very extensive to achieve quality.
Almost every quality process stemmed from his theories. But nowadays companies make changes before they understand their current processes fully. And they go wrong.
If the issue was declining stock value which stemmed from reduced sales, did they even study this completely. Like did any ingredients change. Preparation processes. Different cooking equipment. Nope, they just used a woke ideology and changed signs to get rid of their heritage. So many companies make major mistakes like this.
And yet the core underlying problem is still there. No matter what branding they have their product has gotten worse. But now they added to problems by pushing away their core customers. They now have 2 problems and likely won’t overcome them. Food industry isn’t large margins. Volume helps but if they lose 10% that is a big hit. Its likely going to be more.
The problem now is trust. Even if they bring back the lifetime legacy logo, customers won’t trust them. If they do this then they might make changes to your food without telling you. Hard core long term customers will never trust them again. And new ones will never have same loyalty.
They are in a death spiral its only a matter of when.
This post was edited on 8/23/25 at 12:08 pm
Posted on 8/23/25 at 12:07 pm to InkStainedWretch
quote:
Cracker Barrel IMO is the same way as far as an ingrained image. It is what it is. You cannot change it, you cannot remake it, you cannot escape it.
Exactly!
Just like the McDonald's arches.
I still argue her DEI hires lead to a bad product and service. Now, if the rebrand and facelift was an attempt to turn that tide, your assessment in the age group capture probably is more accurate.
Either way. This woman totatly misread this one.
Posted on 8/23/25 at 12:12 pm to Harry Boutte
quote:
I got news for you, capitalism erases the past too - if there's money in it.
Who's taking the statues down?
Who's trying to get rid of the constitution>?
Who's trying to re-invent vocabulary?
Who's trying to tell everyone America was never great?
Who's trying to tell us we live on colonized land?
Who's trying to tell us it's ok to transition kids behind parent's backs?
Communists do this shite.
quote:
if there's money in it.
This is called greed. Every human has greed in them in some capacity.
Posted on 8/23/25 at 12:14 pm to SouthEasternKaiju
quote:I see it too. It's the same pattern. A woke person or group takes over an institution or business that has a clearly defined customer base/audience. They try to repurpose the institution or business to appeal to some fringe group and destroy the institution or business. In virtually every case they destroy an old, established, and successful business/institution. The reality is they know that their new offering has no appeal and would never make it as a start up, so they have to try to co-opt an existing institution and the outcome is always the same. Nobody wants to see some girlboss fairy tale, so they repurpose Snow White and it's a disaster. Nobody wants a gay woke chain of highway restaurants, so they bury Cracker Barrel. Nobody wants black trans handicapped Bond, but I'm sure we're going to get that too.
Seeing it over and over again, so-called leadership is out of touch with their base and they are trying to wish a new era and generation of brand loyalty into existence.
Posted on 8/23/25 at 12:21 pm to InkStainedWretch
I saw some of the “new” images.
Weak attempt at trying to “keep” some of the past. A collage of 47 different rolling pins and 28 different colored flour sifters. Yeah, nice job.
Weak attempt at trying to “keep” some of the past. A collage of 47 different rolling pins and 28 different colored flour sifters. Yeah, nice job.
Posted on 8/23/25 at 12:32 pm to coolpapaboze
Sort of related, but Disney is now claiming they want to lure back boys (phrasing) to their former girl brand IP.
Problem is, Star Wars, Indiana Jones, Marvel were already boy brands. But Disney chickified them up to the point they’re basically done.

Problem is, Star Wars, Indiana Jones, Marvel were already boy brands. But Disney chickified them up to the point they’re basically done.
Posted on 8/23/25 at 12:39 pm to coolpapaboze
quote:
I see it too. It's the same pattern. A woke person or group takes over an institution or business that has a clearly defined customer base/audience. They try to repurpose the institution or business to appeal to some fringe group and destroy the institution or business. In virtually every case they destroy an old, established, and successful business/institution. The reality is they know that their new offering has no appeal and would never make it as a start up, so they have to try to co-opt an existing institution and the outcome is always the same. Nobody wants to see some girlboss fairy tale, so they repurpose Snow White and it's a disaster. Nobody wants a gay woke chain of highway restaurants, so they bury Cracker Barrel. Nobody wants black trans handicapped Bond, but I'm sure we're going to get that too.
It’s almost like there’s an effort afoot to destroy our culture. It happens too often to be accidental it seems more intentional. All starts with college indoctrination.
Posted on 8/23/25 at 12:48 pm to InkStainedWretch
quote:I fall in the middle of this, and a "traditionalist". And if the below was done on purpose, then they did a good job getting what they wanted. They fail to see that tradition is what many love, and connects age groups. The old timers talking to the youngins about "how it was back in my day". But that's "too White people thing to do," so they are chasing that ebt money. The demographic that doesn't connect to the school the way other alums do. I cancelled my donations, and told my school to stop reaching out. I don't support the new direction. They can start accepting EBT cards at the ticket office, and at the concession stands.
if you were not 18 to 49 they were not interested in you
Sports have depended on their, let's say it, White male fans, and think they can keep slapping them around. People need to walk away. Sports forget you can't just appease the players, while fricking over the actual customer. Players have gotten bigger than the customers.
quote:
I think that, more than anything, is what's going on here. That's what's going on with the rule changes in sports, too, IMO, the push toward expanded playoffs and NIL and all that crap, to get a young audience excited with bells and whistles and run the traditionalists off rather than "die with them."
Posted on 8/23/25 at 12:51 pm to OU Guy
Treading carefully, there is something to be said for not knee-jerk clinging to traditions forever and for embracing change. Because change is constant whether we like it or not and nothing earthly is truly eternal.
But the idea should be to tweak without completely destroying what came before. If that makes sense.
But the idea should be to tweak without completely destroying what came before. If that makes sense.
Posted on 8/23/25 at 1:30 pm to InkStainedWretch
Old people bring their children and grandchildren children in tell them about “good ole days”. Those young people then associate that with good times spent with their old er gen.
Problem is the left leaning ceo types can’t wrap their brain around that. They don’t understand family and multiple generations appreciating each other. They equate “country” and “rural” and stupid and backwards. Terrible decision on their part, but decisions like this will continue to swing the pendulum further to the right and further away from liberal white womens terrible ideas.
Problem is the left leaning ceo types can’t wrap their brain around that. They don’t understand family and multiple generations appreciating each other. They equate “country” and “rural” and stupid and backwards. Terrible decision on their part, but decisions like this will continue to swing the pendulum further to the right and further away from liberal white womens terrible ideas.
Posted on 8/23/25 at 1:42 pm to InkStainedWretch
I would have kept the logo and decor as it is and brought back the good homemade dishes that made them so successful.
Cracker Barrel has been on a decline for a while and it is due mainly to the quality of the food. The rainbow chairs didn’t help either.
Cracker Barrel has been on a decline for a while and it is due mainly to the quality of the food. The rainbow chairs didn’t help either.
Posted on 8/23/25 at 1:48 pm to SouthEasternKaiju
quote:
Trying to erase what has been established & popular with a core base & replace it with something nobody asked for.
Thinking that they can just mothball an older image with a modern version and people will blindly accept it because “where else are they going to go for their rustic family style restaurant chain?” wasn’t thought out very well.
I don't entirely disagree with your second paragraph I quoted, but the attitude of "trying to erase what has been established and popular" is the same logic the boomers use when the stadiums started adding lights and a sound system. They want the band and the band only. But sound systems and colored lights are cooler. Boomers are just too stubborn and out of touch to see it.
But they will have to do an entire rebrand, it's almost a gamble. If they saw the writing on the wall and the company was going to go under, then they might as well take a shot.
It's not like they put Harriet Tubman on the logo.
Posted on 8/23/25 at 1:53 pm to omegaman66
NM
This post was edited on 8/23/25 at 1:54 pm
Posted on 8/23/25 at 1:55 pm to InkStainedWretch
quote:That window should be moved to 25 to 60 years old at the least.
if you were not 18 to 49 they were not interested in you, and while they might not try to deliberately run you off, they were not going to do anything or provide anything that you might be remotely interested in, which is essentially running you off.
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