re: Purpose of pharma ads..........didn't know.......

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every mainstream media outlet was sponsored by Pfizer for a drug/vaccine that was free.

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You not having to pay anything out of pocket for a treatment doesn’t mean it’s “free” and that the company who made it isn’t making money off it.

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As bad as product placement can be in news, the 1950’s news was a pinnacle of product placement where oil companies and tobacco companies had a huge stroke in what was in the news.

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I’m old enough to remember cigarette ads in magazines, and the constant litigation against big tobacco. So I am also old enough to remember when pharma companies were first allowed to advertise prescription drugs to consumers. Both are poison.

The media will take money from who is willing to pay them. And the Feds were happy to take tax money from Big Tobacco (still are) until the health risks were exposed.

At one point something like 70% of MSNBC's ad revenue was Pharma. Fox News isn't that high, but it's pretty significant as well.

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Ex-pharma consultant turned industry critic @calleymeans
went viral when he told Tucker Carlson that the true goal of pharma ads on TV is not to sell drugs but to buy off the news media.


This makes perfect sense. I've never understood all their adverts, because the docs decide what prescription medicine you take not you (in general). This statement that the pharm companies just want the media in bed with them so the media would not have negative news stories about them rings true to me. Thats why President Trump was talking about outlawing pharm commercials last week.

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Well, duh.

What did you THINK they were doing? Remember, you need a prescription to get Skyrizi, you can't just go out and buy it. There's little point to advertise it, if your skin is that bad you'd go see a dermatologist and get it prescribed. And this doesn't get doctors to prescribe their meds, that happens when marketers wine and dine (and pay) doctors directly.

But the pharmaceutical company dumps untold millions into networks. Watch the news (CBS, CNN, Fox, you name it), and you will see 9-10 pharmaceutical commercials, for every non-pharma. It makes little to no sense, unless you consider it to be the way to pay off the networks for favorable coverage and influence.

Yes this is known.

Time for RFK to put an end to this bribery scheme.

Mockingbird Fake News MSM needs to die a bleeding financial ruin death.

They were buying control of the narrative

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I happen to work in pharma media sales and can tell you this is bullshite. My company has data that shows a high percentage of HCPs will write a script for a particular product if a patient requests it. They advertise for the exact same reason every other company does.

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I had 30 yrs as a Sr Acct Exec in various mediums and you are wrong. “National” accounts are first priority always.

As far as i remember, it was absolutely free and the federal government (us) was paying for it.

So in that sense you’re correct, but it didn’t “cost” anything to get the shot.

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And the Feds were happy to take tax money from Big Tobacco (still are) until the health risks were exposed.

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The feds and states are still on the take for tobacco revenue, that is how some states financed their kid med programs early on. But when tobacco tax revenue started to wane as people quit due to high cigarette taxes, programs to get people to quit, and older smokers dying, instead of cutting or reducing those kid med programs, they increased cigarette taxes again or started pulling funds from the general fund to fund these kid med programs.


Instead of demonizing the cigarette industry, states should be encouraging smoking like playing the lottery to boost revenue for this dirty habit like they are with gambling.