re: New Gillette commerical invokes #MeToo, blames men for everything.

Again you keep dodging the fact that we JUST saw the ill effects of this kind of toxic-masculinity demonstrated in the Kavanaugh hearings. The cultural belief being fostered by people/entities like Gillette that men are neer-do-wells and at cross-purposes with women at their base selves is absolutely something that has bearing on politics. Silly to argue otherwise.

Honest question:

Can you name one part of the culture of this country where politics has not been injected?

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Guess I'm getting the straight razor sharpened. Or join Dollar Shave Club.

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Dorco for Shaving

This is where Dollar Shave Club and other clubs buy their shite in bulk. I get the 3 blade style for $25 and the replacement blades last me about a year.

If you don't think politics is driving this then I don't know what to tell you.

Your fellow SJW’s have injected politics into everything. Don’t act like they haven’t.

Can't remember when I last bought a Gillette product. Probably "Foamy" back in the 60s

Here's what happened.

Context:
- Gillette is getting killed by the 18 - 35 demographic and has been losing market share YoY for almost a decade straight - frankly, P&G has largely done a terrible job with the acquisition in general
- Launched a big women's support initiative last year as part of the marketing campaign to both corral more of that market and stem the bleeding on their younger male market (or so they thought)
- P&G cut back big time on digital spend last year and is trying to re-arrange the ad spending market almost all on their own right now, and they're taking some risks; that includes both giving business managers (Tide, Gillette, what have you) a lot more leeway and working with some pretty out-there digital targeting types to get away from traditional marketing

What Probably Happened:
- Some late 30's or early 40's VP of marketing in Cincinnati with an MBA from Harvard or Northwestern and steeped in SJW religion has been pushing an idea like this for several years in order to "think outside the box" and "re-position our brand"
- The losses in their men's shaving business have continued unabated
- SJW VP of marketing continues with the internal campaign
- They bring in these new micro-targeting people who don't have the marketing experience or the common sense to tell them how stupid this was
- Some pushover division head in Cincinnati gave it the go ahead, as did their CMO and CEO, and patted themselves on the back about how forward-thinking they are
- They decide to throw the ad as a hail mary in the 18 - 35 demographic
- Ad back-fires spectactularly

Contrast with the Nike Kaepernick campaign (which was very well done, IMO):
- Preachy, lots of negative images, chastising, grouping a huge demographic into stereotyping buckets (P&G) vs. inspiring, lots of positive images, physically beautiful, talking to the customer as an individual (Nike Kaep ad)
- A fairly radical departure against the company's historical branding (P&G) vs. yet another step very much in line with the company's historical branding (Nike)
- Using a hot button political and cultural flash-point as the in-your-face theme of the campaign (P&G) vs. using the hot button political and cultural flash-point as the more subtle narrator of the campaign (Nike)

TL/DR: Old, clumsy company tries to reverse course on 100 years of branding and fails spectacularly for a lot of reasons.

I actually didn’t mind that commercial.

All the crazies on both sides are attempting to inject politics into everything. I'm arguing that people should stop doing that.

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A cultural shift is driving this

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What shift is that, all men are inherently “bad”?