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re: Marketing & Advertising obsession with White Husband, Black Wife couples.

Posted on 1/25/21 at 10:50 pm to
Posted by Navtiger1
Washington
Member since Aug 2007
3368 posts
Posted on 1/25/21 at 10:50 pm to
quote:

I would guess because it polls better than black husband and white wife with focus groups.


This it's less offensive to white men. The group they know are going to be doing the most spending. They virtue signal, but don't offend the core buying audience.
Posted by EKG
Houston, TX
Member since Jun 2010
45270 posts
Posted on 1/25/21 at 10:52 pm to
Ha!

Be grateful white men are allowed to enjoy themselves with a significant other.
According to advertising, I spend all of my time around kitchen appliances, cleaning products, detergents, and energy drinks for children.

Even when I use soap I’m more concerned with its moisturizing capabilities and rich fragrance, as opposed to my male counterparts who actually consider the novel soap concept of protection against germs.


I think you know the answer to your question: It starts with a “P-” and ends in “-andering.”
Posted by Pecker
Rocky Top
Member since May 2015
16674 posts
Posted on 1/25/21 at 10:54 pm to
quote:

And another key component of many of these Ads, is the white husband isnt usually driving the car......
He's also typically a gaunt, meek, slovenly loser who poses no threat to his wife's boyfriend.

What our overlords think white men should aspire to
This post was edited on 1/25/21 at 10:58 pm
Posted by roadGator
Member since Feb 2009
154773 posts
Posted on 1/25/21 at 10:54 pm to
quote:

It starts with a “P-” and ends in “-andering


First I was then I was
Posted by EKG
Houston, TX
Member since Jun 2010
45270 posts
Posted on 1/25/21 at 10:55 pm to
Posted by LuckyTiger
Someone's Alter
Member since Dec 2008
51023 posts
Posted on 1/25/21 at 10:58 pm to
You wanna know what pisses a black woman off more than just about anything?

A black dude with a white woman.
Posted by Privateer 2007
Member since Jan 2020
7774 posts
Posted on 1/25/21 at 11:01 pm to
quote:

white female burglar


The female part is by far the most unbelievable part.
Posted by Oates Mustache
Member since Oct 2011
26087 posts
Posted on 1/25/21 at 11:02 pm to
I've asked this too, why hardly no black man, white woman? It's very odd.
Posted by LuckyTiger
Someone's Alter
Member since Dec 2008
51023 posts
Posted on 1/25/21 at 11:04 pm to
Cause black women hate that shite bro.
Posted by BarberitosDawg
Lee County Florida across causeway
Member since Oct 2013
13193 posts
Posted on 1/25/21 at 11:10 pm to
Blacks are less than 10% of the American population with some states having almost zero in them. Media advertising would have you think that the country is demographically proportional to Montgomery Alabama.

It's not the clear picture.

Posted by GeauxTigerTM
Member since Sep 2006
30596 posts
Posted on 1/25/21 at 11:11 pm to
quote:

Why do you think this is?


OK...I've actually done a good bit of thinking about this topic (not specifically interracial couples, but generic SJ type commercials attempting to make some sort of societal point beyond plain old advertising.) See what you think.

I think it's pretty simple. Think of each company as an individual entity. Each one has its own advertising strategy. Each one has its own set of ads for TV, web, radio, etc. And there are literally thousands of companies. At this point, all companies either feel as though they have to make a societal/political statement, or they've been blackmailed into doing so. So you've got thousands of potential advertisers all working up their own version of some sort of SJW spot, and none of them can be left out.

What ends up happening, through no collusion because they don't necessarily want to look like everyone else's spots after all, is that they DO end up looking just like each other. It ends up being a contest each commercial break to see which national company can out "justice" the other.

I have no issue with any specific company simply featuring a couple that is interracial. I remember a few years ago when the first spot that came out got everyone all upset. It was a Cheerios spot featuring a black husband and a white wife and people freaked out. As a one off by itself it was fine, since NEVER seeing that in ads or TV or movies would feel strange. But what it started was a race to see how far you could go, and now it seems as if 60%+ of all couple are either interracial, same sex or some nonconforming set-up that looks like almost no one in America. Instead of one company doing it, they ALL do it. And since they can't have an infinite amount of ads for each variant, most are going with the more woke version, so the end result is a huge percentage of advertisers all feature the same woke stereotypes, and that sticks out even more than previously featuring none at all.
Posted by BamaScoop
Panama City Beach, Florida
Member since May 2007
56718 posts
Posted on 1/25/21 at 11:12 pm to
Someone has to take care of them and teach their children. Maybe this is the plan!
Posted by DesScorp
Alabama
Member since Sep 2017
9624 posts
Posted on 1/25/21 at 11:14 pm to
quote:

Just wondering why this particular pairing is so prevalent in TV ads.


Because Madison Ave was doing so many Black Man/White Woman ads that even John Q. Milquetoast eGOP noticed and went "Well, THAT'S getting pretty blatant". If an alien landed and judged America by its commercials, he'd have to conclude that 3/4's of our sexual pairings were black guy, white gal.

I've heard probably a dozen conversations in the past couple of years from family and friends who never previously mentioned such things. All of them started with something like "What's with all these ads, and why is it always a black man and white woman?". When normal people start talking about it en masse, your agenda is getting TOO obvious.

So Madison Ave had to change their pitching rotation up a bit. But one thing that wont change is that the white guy, whoever he's paired with, will look wimpy and kind of emasculated compared to the other men.
Posted by Shamoan
Member since Feb 2019
13254 posts
Posted on 1/25/21 at 11:16 pm to
You would think 25-30% of marriages are multiracial or homosexual.
Posted by Plx1776
Member since Oct 2017
18173 posts
Posted on 1/25/21 at 11:19 pm to
Good. Normally it's black guy/white girl commercials. Bout time the black girl/white guy combo gets some attention.
Posted by DesScorp
Alabama
Member since Sep 2017
9624 posts
Posted on 1/25/21 at 11:21 pm to
quote:

You wanna know what pisses a black woman off more than just about anything?

A black dude with a white woman.


Black Women hate Becky.
Posted by noonan
Nassau Bay, TX
Member since Aug 2005
37002 posts
Posted on 1/25/21 at 11:21 pm to
If they used black guy, fat white chick people would accuse them of racism.
This post was edited on 1/25/21 at 11:28 pm
Posted by Oates Mustache
Member since Oct 2011
26087 posts
Posted on 1/25/21 at 11:22 pm to
quote:

Normally it's black guy/white girl commercials


No it isn't at all. It's typically the reverse of that.
Posted by phutureisyic
New Orleans
Member since Aug 2016
3565 posts
Posted on 1/25/21 at 11:22 pm to
quote:

Do gay women not buy things?


I’ve seen a few with gay women but they are both butch. Why can’t we have 2 lipstick lesbians in commercials? Might actually sell more product.
Posted by MrFreakinMiyagi
Reseda
Member since Feb 2007
19716 posts
Posted on 1/25/21 at 11:22 pm to
This thread has been posted on TD hundreds of times.

Just wondering why y’all talk about this so much.
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