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re: Marion Hammer says YETI is full of shite.
Posted on 4/24/18 at 5:12 pm to alphaandomega
Posted on 4/24/18 at 5:12 pm to alphaandomega
It's dumb enough that any company thought the anti-NRA tremors would result in a real risk of loss justifying their stupid show of morality. That fricking YETI would think so is mind boggling.
1
Posted on 4/24/18 at 5:15 pm to Green Chili Tiger
It is so beautiful watching Yeti's downfall. frick those pieces of shite.
Posted on 4/24/18 at 5:15 pm to Green Chili Tiger
As much as the left likes to protest and boycott, their demonstrations are largely ineffective. But, when the right gets a notion to make a statement, it is most certainly felt. Don't tick off the loyal consumers to appease the vocal minority. It won't work out so well.
Posted on 4/24/18 at 5:22 pm to The Pirate King
quote:
I don’t think they realize that probably 70% of their customers are Trump voters and outdoorsmen.
I don't buy that...a damn marketing intern can put together a customer profile. It's not that hard.
They 100% know who is purchasing their product...that's what makes this odd. I have a hard time believing they hated being associated with the NRA so much they would risk pissing off 70% of their customers.
Posted on 4/24/18 at 5:27 pm to DeathValley85
If past precedent is any indication, the people pushing these kinds of calls were probably outsiders brought in to “broaden their customer base” who then proceed to shite on all the existing customers.
Oddly this seems to happen a lot with brands that are favorites with the right.
Oddly this seems to happen a lot with brands that are favorites with the right.
Posted on 4/24/18 at 6:29 pm to AUstar
quote:
NRA just put a BIG FOOT up Yeti's arse.
I see what you did there ... and I like it.
May I use that?
Posted on 4/24/18 at 7:13 pm to lsu480
quote:
Or they cancelled their IPO because they didn't want to go public while supporting the NRA?
Or you could have spent 3-5 minutes googling it and reading to get a real reason instead of smearing your uninformed opinion all over the internet?
LINK
quote:
The company, which filed for an IPO in July, is currently weighing an equity sale to a select group of investors or the issuance of debt to finance a dividend payment to its current owners, according to people familiar with the matter.
Sounds like the current owners, including majority shareholder Cortec Group, want some cash now.
quote:
A private fundraising or debt issuance could be attractive to Cortec because it would allow the firm to reap an immediate payout. Owners that elect not to sell at the time of the IPO are typically precluded from selling shares until at least six months after the offering. In a regulatory filing, Yeti said the proceeds from the offering would be used to pay down debt or for general corporate purposes.
Also, perhaps the market conditions were concerning:
LINK
quote:
Market conditions could be anything, though it might be a veiled reference to the new tariffs on imported steel and aluminum, which have caused some volatility in the stock market. Yeti uses stainless steel in its line of tumblers and water bottles, which, according to the initial IPO filing paperwork, accounted for 62 percent of total net sales for the three months leading up to March 31, 2016.
Isn't it amazing what 5 minutes and the ability to use Google can do?
Posted on 4/24/18 at 7:29 pm to bbrownso
quote:
Yeti uses stainless steel in its line of tumblers and water bottles, which, according to the initial IPO filing paperwork, accounted for 62 percent of total net sales for the three months leading up to March 31, 2016.
Wait!! Their majority income producer is not the overpriced ice-chests, but tumblers and water bottles??
No wonder they are trying to shed the ice-coolers and concentrate on the SF crowd.
Posted on 4/24/18 at 8:46 pm to Pettifogger
quote:
It's dumb enough that any company thought the anti-NRA tremors would result in a real risk of loss justifying their stupid show of morality. That fricking YETI would think so is mind boggling.
It makes you wonder if they were fed some real bad polling data...which, if true, begs a lot of other questions.
Posted on 4/24/18 at 9:37 pm to bbrownso
quote:
Isn't it amazing what 5 minutes and the ability to use Google can do?
It's amazing what people can convince themselves of when they"we determined to stay on script.
Posted on 4/24/18 at 9:54 pm to bbrownso
The two brothers pocketed about 200 mil each when the investment group bought in. If yeti goes public they will get around a billion each. Word is they wanted the cash flow to go global, hard to believe most of their sales have occured in the lower 13 southeast states... tifwiw
Posted on 4/24/18 at 10:55 pm to Green Chili Tiger
As someone who is currently going through the process of launching a business, doing the market research and identifying my customer base, I'm extremely surprised at how very little Yeti seems to know about it's customer base. Their target demographic is not the blue haired hipster, or alphabet crowd. It's a luxury item marketed to the outdoorsman. It doesn't take a marketing genius to figure out your core demographic is also very pro 2nd amendment and NRA. Why in the name of hell would you alienate them?
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