re: If this ends up killing the Bud Light brand, what is a comparable precedent?

Henry killed Mr Ed?

And then Mr. Ed killed Henry's.

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Henry's Hamburger quietly started using horse meat around 1965. Customers took note of the sudden absence of the "100% pure beef" claim in their newspaper ads. Henry's went from being bigger than McDonald's to having just a single location in Benton Harbor, MI.

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Didn't Jack in the Box have a situation where they were found (or maybe just accused) of using Kangaroo meat?

This was years ago before they were in Louisiana.

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BL’s problem is that it is a shite product propped up by marketing and entropy (brand loyalty).

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I wouldn't go so far to say it is a "shite product". It fills a role just fine. Inexpensive lager beer that can appeal to a wide subsect of the population. While it may be "beneath" hardcore beer drinkers, most American's prefer to get something like that because they know what they are getting (consistency) and don't care enough about beer to pay 25%, 30%, 40% more for a brand in a goofy can they have never heard of.

A better description is that it's nondescript. BL has never been my favorite beer. But if I were at a tailgate party, the beach, a pool party, etc and that was all that was available I was fine with drinking it. The problem is the same could be said about Coors, Miller, etc. Now, like you said, BL has given people a reason to NOT buy their beer. And when you have nothing except entropy to distinguish it, that is a bad place to be in the market.

Jack in the Box had an E-coli issue a couple of decades ago.

Never underestimate the stupidity of the average person.


That being said, if I am eating A&W I am there for a gigantic hot dog and not a burger.

My point is that the taste is relatively similar, or unfavorable, compared to a bunch of other brands including cheap shite like the Beast (Milwaukee’s Best).

Not everyone is going to get a Belgian micro-brew raspberry ale but someone who wants a cheap mass market beer could get one that tastes better or is cheaper but comparable in quality without trying hard.

My first thought was Jimmy Kimmel. After Trump was elected, he basically came out and said Republicans shouldn't watch his show. Well they took him up on that and his ratings have been terrible since. And the time he had gained a lot of the Letterman/Leno crowd when they retired.

Most people aren’t pissed that BL isn’t espousing right wing propaganda… most people are pissed that they just wanted to enjoy a fricking beer without politics / agendas being involved.

Same reason people have raged against ESPN for turning everything about sports into race and politics, such as the whining the other day that, because black QBs are too successful, the league will put rule changes into place to help out white bots.

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how is this not just cancel culture from the right?

I say this who thinks bud light is piss in a can and don't care at all if it dies.

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I see y'all aren't gonna stop trying, but you're not shaming a bunch of good ole boys into going back with this goofy tactic.