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re: If this ends up killing the Bud Light brand, what is a comparable precedent?

Posted on 5/3/23 at 1:42 pm to
Posted by Scoob
Near Exxon
Member since Jun 2009
20455 posts
Posted on 5/3/23 at 1:42 pm to
quote:

Wendy's changing their fries seemed to kill them. They have never been the same.

Most fast food appears to be cratering, but I think that's because of Waitr and other delivery apps, combined with takeout in general. A couple moments ordering ahead, and you can get much better "fast" food, often for not much more.

Gillette, like I mentioned, actively offended it's market, which is what Budweiser has done. And in doing so, it effectively ended it's monopoly on the products they sold.
Posted by Auburn1968
NYC
Member since Mar 2019
19707 posts
Posted on 5/3/23 at 1:48 pm to
BL will wither down to gay bars and gay neighborhoods.

Never liked watery beer, but they used to have some funny commercials.
Posted by Northshore Aggie
Mandeville
Member since Sep 2022
4779 posts
Posted on 5/3/23 at 1:50 pm to
i was on Bourbon last week and there were three old lesbos sitting at a table drinking Bud Light and stacking their cans as they finished, presumably to make some sort of statement. all i could think is that by doing that, they were actively harming the brand they thought they were helping.
Posted by BuckyCheese
Member since Jan 2015
49805 posts
Posted on 5/3/23 at 2:00 pm to


Schlitz changed ingredients to lower production costs which started the slide and then they ran the "Drink Schlitz or I'll kill you" ads which finished it off.

Terri Garr letting you know Schlitiz drinkers will kill you.


This post was edited on 5/3/23 at 2:04 pm
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