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If this ends up killing the Bud Light brand, what is a comparable precedent?
Posted on 5/2/23 at 10:01 am
Posted on 5/2/23 at 10:01 am
I'm assuming Bud Light will never again be the brand it was before this debacle. Welcome to Schlitzville.
Having a hard time coming up with another example where a solid, massive brand (even for a crap product) was taken down so precipitously due to a single, unforced decision.
Having a hard time coming up with another example where a solid, massive brand (even for a crap product) was taken down so precipitously due to a single, unforced decision.
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Posted on 5/2/23 at 10:04 am to Ag Zwin
New Coke would be it if they hadn’t relented and brought back Coke Classic.
This is something that is more along the lines of a public persona becoming a non-person due to misreading their audience, like the Dixie Chicks doing an overseas concert and deciding to take shots at the president.
This is something that is more along the lines of a public persona becoming a non-person due to misreading their audience, like the Dixie Chicks doing an overseas concert and deciding to take shots at the president.
Posted on 5/2/23 at 10:04 am to Ag Zwin
Coke was lucky with “New Coke” in the 80’s. But they took a real flogging for a while.
Even the failure of Crystal Pepsi wasn’t bad for Pepsi because they didn’t stop selling the original.
Even the failure of Crystal Pepsi wasn’t bad for Pepsi because they didn’t stop selling the original.
Posted on 5/2/23 at 10:05 am to Ag Zwin
Schiltz, Jax, Dixie, etc. all died from traditional business market and labor forces. A tranny on a beer can is not a traditional market force to kill a beer.
Posted on 5/2/23 at 10:07 am to teke184
quote:
New Coke would be it if they hadn’t relented and brought back Coke Classic.
I'm pretty sure New Coke was never meant to catch on. It was just a way to switch regular coke to High Fructose Corn Syrup without anyone noticing.
Posted on 5/2/23 at 10:07 am to Ag Zwin
LINK
British CEO George Ratner called his products total crap at a conference in the early 1990s. They were cheaply-made cherry decanters that working-class people brought to feel fancy.
It caused 300 of his stores to close and his company had to change name.
British CEO George Ratner called his products total crap at a conference in the early 1990s. They were cheaply-made cherry decanters that working-class people brought to feel fancy.
It caused 300 of his stores to close and his company had to change name.
quote:
Gerald Ratner, a previous CEO who built the company from 130 stores to 2500, made possibly the most famous gaffe in twentieth-century British business when he explained to a major business conference that the reason why one of his products was so cheap was that it was "total crap". He then went on to unfavourably compare some of the company's earrings with a 99p prawn sandwich. His remarks were gleefully reported by the media. The company lost over 500 million pounds off its share price and consumers subsequently avoided the Ratner branded stores, nearly 300 of which were closed between January 1992 and May 1994 as the group went through a financial restructuring. Ratner resigned in November 1992, and the group changed its name to Signet Group plc in September 1993
This post was edited on 5/2/23 at 10:08 am
Posted on 5/2/23 at 10:08 am to CAPEX
quote:
They were cheaply-made cherry decanters that working-class people brought to feel fancy.
Then what did they start decanting their cherries in?
Posted on 5/2/23 at 10:09 am to Ag Zwin
Dixie chicks talking shite about george bush and alienating country music fans
Talk about not knowing your audience
Talk about not knowing your audience
Posted on 5/2/23 at 10:09 am to Ag Zwin
Billy Squier and the "Rock Me Tonight" video.
Posted on 5/2/23 at 10:10 am to Ag Zwin
Would the ill-fated ET video game and Atari’s demise be comparable?
Posted on 5/2/23 at 10:10 am to Ag Zwin
BetaMax was the better technology compared to VHS. Sony didn't think home users would want to record from TV so they basically made that functionality an afterthought.
A Kodak engineer invented the digital camera in 1975. When he showed it to executives, it was shelved because Kodak made so much money in film. Kodak went bankrupt as digital cameras came to market.
But those were just bad product decisions, like New Coke. This is an entirely new issue.
A Kodak engineer invented the digital camera in 1975. When he showed it to executives, it was shelved because Kodak made so much money in film. Kodak went bankrupt as digital cameras came to market.
But those were just bad product decisions, like New Coke. This is an entirely new issue.
Posted on 5/2/23 at 10:10 am to Ag Zwin
I cannot think of one this big.
The shittiest part is...You can bet future masscomm and econ classes won't touch this as what not to do. It will be like it never happened.
The shittiest part is...You can bet future masscomm and econ classes won't touch this as what not to do. It will be like it never happened.
Posted on 5/2/23 at 10:11 am to CleverUserName
quote:
Even the failure of Crystal Pepsi wasn’t bad for Pepsi because they didn’t stop selling the original.
Crystal Pepsi was sabotaged. Coca Cola created Crystal Tab to destroy its popularity.
LINK
The product was never designed to last or survive. Tab Clear was made to confuse consumers by being a bad version of Crystal Pepsi. The ingenious strategy effectively shut down both product lines within six months.
Posted on 5/2/23 at 10:12 am to teke184
quote:
New Coke would be it if they hadn’t relented and brought back Coke Classic.
This is something that is more along the lines of a public persona becoming a non-person due to misreading their audience, like the Dixie Chicks doing an overseas concert and deciding to take shots at the president.
You can argue (and many have) that the New Coke thing was a massive marketing bonus. Coke wasn't even aware how valuable their brand loyalty was before that. Just a couple of years afterward, Coke-branded clothing was a big thing for a while. The recipe was easy to change back and not look like you were casting judgment on people.
The Chicks with Dixie thing is a more interesting comparison. They ended up pivoting their sound and message to their new audience. They never regained their prior position on the charts, but that happens all the time anyway. I don't see BL making this pivot, unless it can pull off a "PBR for the neckbeards" thing.
BTW, how does asking the question in the OP get such a quick downvote? Are there that many highly devoted BL fans on this board?
Posted on 5/2/23 at 10:12 am to GumboPot
I've gotten stuck before at my family's ranch in the middle of nowhere drinking Bud Light and don't know how anyone could consider that sugarwater beer. Surely the boycotters that are away long enough will see the light and never come back on taste alone.
Posted on 5/2/23 at 10:14 am to Ag Zwin
Delorean being caught on tape trafficking cocaine...but his business was already failing I believe before the FBI sting.
Posted on 5/2/23 at 10:14 am to OysterPoBoy
quote:
I'm pretty sure New Coke was never meant to catch on. It was just a way to switch regular coke to High Fructose Corn Syrup without anyone noticing.
If it was or wasn’t… the traditionalists and faithful brand loyalists collectively lost their shite and it cascaded into a full blown backlash.
Posted on 5/2/23 at 10:15 am to Hoodie
ET was more the straw that broke the camel’s back after people got burned on the shitty Pac-Man release and the market got flooded with 3rd party software which generally was crap unless it was made by Imagic or Activision.
Atari made their own bed on the third party stuff by pissing off all their talented programmers to the point where they jumped ship and made their own company, as all the Activision guys had been Atari programmers before they started the company.
Atari made their own bed on the third party stuff by pissing off all their talented programmers to the point where they jumped ship and made their own company, as all the Activision guys had been Atari programmers before they started the company.
Posted on 5/2/23 at 10:17 am to Ag Zwin
Bud Light is now the Milli Vanilli brand of all light beer.
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