David Hogg launching competitor to Mike Lindell's MyPillow

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March for Our Lives co-founder David Hogg tweeted on Thursday that he and software developer William LeGate are launching a pillow company to compete against MyPillow, which is led by Trump supporter CEO Mike Lindell.

Driving the news: Lindell is one of former President Trump’s most adamant defenders and has repeatedly shared unsubstantiated conspiracy theories about the election since President Biden took office.

Lindell had a tumultuous interview with Newsmax earlier this week, where anchors attempted to block the CEO from reiterating conspiracies about the 2020 election. He refused.
Dominion Voting Systems also sent a cease-and-desist letter to Lindell last month and ordered him to preserve all documents related to the company.
Lindell told Axios in response: "I want Dominion to put up their lawsuit because we have 100% evidence that China and other countries used their machines to steal the election."
The Department of Justice has found no evidence to support Lindell's claims about Dominion Voting Systems or widespread voter fraud.
Details... Hogg wrote that he and LeGate hope to "sell $1 million of product within our first year" and to launch in about six months.

"[W]e would like to do it sooner but we have strict guidelines on sustainability and [U.S.] based Union producers," Hogg added.
"Mike isn't going to know what hit him—this pillow fight is just getting started."
What they're saying: MyPillow CEO Mike Lindell told Axios in a text Thursday morning, "Good for them.... nothing wrong with competition that does not infringe on someone's patent."

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