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re: And now Gillette angers soy boys!

Posted on 8/5/20 at 3:00 pm to
Posted by imjustafatkid
Alabama
Member since Dec 2011
50526 posts
Posted on 8/5/20 at 3:00 pm to
I'll never buy another Gillette product after that ad campaign. The damage is already done.
Posted by jchamil
Member since Nov 2009
16511 posts
Posted on 8/5/20 at 3:01 pm to
quote:

apparently Harry's is sadly even more woke. Barbasol?


Well shite. Even more woke than the Gillette commercials? How do I not know that?
Posted by olemc999
At a blackjack table
Member since Oct 2010
13271 posts
Posted on 8/5/20 at 3:01 pm to
quote:

Harry's and DSC making poor choices


What did they do?
Posted by cubsfan5150
Member since Nov 2007
15776 posts
Posted on 8/5/20 at 3:01 pm to
Still using a Mach3 on the daily
Posted by ShortyRob
Member since Oct 2008
82116 posts
Posted on 8/5/20 at 3:01 pm to
I don't know what the reason for gillette's numbers are and I haven't delved into it. But I can say that I have not used a Gillette product since that stupid ad came out. I'm under no delusions that their competition are a bunch of dyed-in-the-wool conservatives. But you can't run an ad that basically s**** on men as a group and expect me to continue supporting you
Posted by ShortyRob
Member since Oct 2008
82116 posts
Posted on 8/5/20 at 3:02 pm to
quote:


The article states how Gillette admits their strategy cost them money and will pivot


Don't care

That's one of the hazards of being in business. When you run your customers off to your competition there's no reason for them to come back
Posted by SammyTiger
Baton Rouge, LA
Member since Feb 2009
66579 posts
Posted on 8/5/20 at 3:03 pm to
It was a bad campaign.

There probably is such a thing as toxic masculinity, but it’s too often just translated as masculinity is toxic.

You can be a good person and be masculine. You can be a little bitch and be toxic.

Posted by Man4others
Member since Aug 2017
2056 posts
Posted on 8/5/20 at 3:04 pm to
Schick for life “The Man I Am”
Posted by jrodLSUke
Premium
Member since Jan 2011
22184 posts
Posted on 8/5/20 at 3:04 pm to
I changed brands. I wasn't even that offended by the Gillette ad, but at the same time I have no interest in supporting that nonsense either.
Posted by MsHoghunter
Member since Oct 2017
2405 posts
Posted on 8/5/20 at 3:05 pm to
quote:

No thanks. I love my son, and Gillette supports messaging that bullies boys to depression and suicide. If Gillette wants boys to die


What a flaming Drama Queen! Condolences on his sons inevitable suicide
This post was edited on 8/5/20 at 3:07 pm
Posted by TitleistProV1X
Member since Nov 2015
3512 posts
Posted on 8/5/20 at 3:07 pm to
Thanks I needed to rewatch the ad again to remind myself to never give them a dime of my money again. Used their razors and shaving cream all my life. Unfathomable that they thought that ad would be beneficial for business.
Posted by aubie101
Russia
Member since Nov 2010
3093 posts
Posted on 8/5/20 at 3:07 pm to
I started not buying because the ad sucked. Then I got use to other razors and forgot all about Gillette. No need to go back. My toxic masculinity won't allow it.
Posted by Bjorn Cyborg
Member since Sep 2016
26808 posts
Posted on 8/5/20 at 3:07 pm to


This is why taking political stands is a no win situation. You lose when you take the stand, then you lose when you walk it back. (Drew Brees, for example).

Just don't take stands and sell your razors, play football, write books, play music, etc. It's not that fricking hard.

There are plenty of ultra successful product brands, actors, musicians, authors, athletes and other entities that have kept to their core message and not engaged in this bullshite. And they are doing fine.
Posted by ShortyRob
Member since Oct 2008
82116 posts
Posted on 8/5/20 at 3:09 pm to
quote:


Thanks I needed to rewatch the ad again to remind myself to never give them a dime of my money again. Used their razors and shaving cream all my life. Unfathomable that they thought that ad would be beneficial for business


It really was indescribably stupid. It told me just how disconnected from the Real World people in major Metropolitan centers are. Because think of that number of people required to all sign off for that stupid add to make it public? In every last one was some suit in New York City or some place similar that hasn't met a person working for a living in decades
This post was edited on 8/5/20 at 3:12 pm
Posted by blueboy
Member since Apr 2006
56369 posts
Posted on 8/5/20 at 3:10 pm to
quote:

TBH most of these Soy boys don't have enough facial hair to need a razor in the first place.

They still have to shave their nipples and buttholes, dude.
Posted by ShortyRob
Member since Oct 2008
82116 posts
Posted on 8/5/20 at 3:11 pm to
quote:


There probably is such a thing as toxic masculinity


There really isn't. The pattern is by definition sexist. It takes a simple phrase. Bad person. And gives it a gender. You notice there's no such thing as toxic femininity right?

Terms like toxic masculinity aren't accidentally misandrist. They are designed to be misandrist
Posted by mightyMick
Member since Aug 2018
3067 posts
Posted on 8/5/20 at 3:15 pm to
quote:

No thanks. I love my son, and Gillette supports messaging that bullies boys to depression and suicide. If Gillette wants boys to die, Gillette can go bankrupt


This must be a picture of this soy's "son":

Posted by Ross
Member since Oct 2007
47824 posts
Posted on 8/5/20 at 3:15 pm to
whoever is in the Gillette marketing department should never have another job, anywhere. When you alienate your target demographic, you have crafted an optimally bad marketing campaign.
Posted by SammyTiger
Baton Rouge, LA
Member since Feb 2009
66579 posts
Posted on 8/5/20 at 3:15 pm to
quote:

There really isn't.


There definitely is.

Just like anything taken to an extreme can be a bad thing.

I mean A lot of men are taught pretty u healthy ways to deal with their emotions and issues.

quote:

Terms like toxic masculinity aren't accidentally misandrist. They are designed to be misandrist


I dont Completely disagree with you. Like I said it more often than means masculinity is toxic.

Posted by ShortyRob
Member since Oct 2008
82116 posts
Posted on 8/5/20 at 3:15 pm to
Written by someone else but dead on

The most obvious rubric of basic marketing—and you would think this is something they would already have known before the debacle, so the fact they didn’t tells us a lot about the brain freeze at the corporate level—is that if you have a defined target market for your product, the best strategy for upping sales isn’t to crap all over that market by telling them they are responsible for all social ills of society, but that here, use our product, and while you’re using it, think about how much better you can be as a human being, you piece of sh*t.
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