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Yeti acquires Mystery Ranch

Posted on 2/1/24 at 9:23 am
Posted by Loup
Ferriday
Member since Apr 2019
11214 posts
Posted on 2/1/24 at 9:23 am
Yeti Link
quote:

LEADING GLOBAL DESIGNER AND MANUFACTURER OF OUTDOOR GEAR ANNOUNCES AGREEMENT TO ACQUIRE HIGH-PERFORMANCE BACKPACK COMPANY.

Austin, Texas – January 31, 2024 – YETI Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, today announced it has signed an agreement to acquire MYSTERY RANCH, a premier designer and manufacturer of durable load-bearing backpacks, bags, and pack accessories.


“MYSTERY RANCH packs have earned a global reputation within the most demanding communities by building load-bearing equipment that delivers in the harshest environments. Their ethos, passion and people not only align with the YETI team, but also connect well with our commitment to innovation and our customers.” said Matt Reintjes, President & CEO at YETI. “Their communities, ambassadors and obsession with quality make it a natural fit with YETI.”


Founded in 2006, the original YETI cooler was born out of frustration and passion. YETI has since grown into an industry innovator of premium outdoor gear designed for the hardcore outdoor adventurer, outside enthusiast and everyone in between. Like YETI, MYSTERY RANCH products have been built with durability and performance in mind for over two decades whether for use on the fire line, backcountry or in your everyday adventure.


Hopefully they don't change much. I have the Guidelight frame and a couple of different bags for it.

This post was edited on 2/1/24 at 9:25 am
Posted by Shexter
Prairieville
Member since Feb 2014
13851 posts
Posted on 2/1/24 at 9:26 am to
quote:

Hopefully they don't change much.


The price will triple overnight
Posted by dstone12
Texan
Member since Jan 2007
30087 posts
Posted on 2/1/24 at 9:27 am to
quote:

What is Mystery Ranch?


-the woman said to her husband while they were at a stoplight behind a sticker-laden, blacked out f250.
Posted by cgrand
HAMMOND
Member since Oct 2009
38658 posts
Posted on 2/1/24 at 9:29 am to
quote:

Hopefully they don't change much
the yeti packs will have to be prechilled for two days before use
Posted by Ol boy
Member since Oct 2018
2928 posts
Posted on 2/1/24 at 9:32 am to
Hopefully tents and sleeping bags will be in the lineup.
Bear proof errything!!
Posted by Loup
Ferriday
Member since Apr 2019
11214 posts
Posted on 2/1/24 at 9:34 am to
quote:

The price will triple overnight



Sheesh, hopefully not. They were never cheap.
Posted by Don Quixote
Member since May 2023
1573 posts
Posted on 2/1/24 at 9:50 am to
I've got one MR pack, it's OK but not my favorite. Pick them up for deep discount at Sierra Trading Post
Posted by USEyourCURDS
Member since Apr 2016
12059 posts
Posted on 2/1/24 at 10:25 am to
My Klettersacks will be worth thousands on the bay
Posted by MAROON
Houston
Member since Jul 2012
1773 posts
Posted on 2/1/24 at 10:58 am to
quote:

The price will triple overnight


so will the weight
Posted by White Bear
Yonnygo
Member since Jul 2014
13808 posts
Posted on 2/1/24 at 11:47 am to
HEH-VEE
Posted by TopWaterTiger
Lake Charles, LA
Member since May 2006
10186 posts
Posted on 2/1/24 at 11:52 am to
read the title and thought actual property, like some big ranch somewhere...
Posted by White Bear
Yonnygo
Member since Jul 2014
13808 posts
Posted on 2/1/24 at 11:59 am to
quote:

What is Mystery Ranch?
Sounds gay

And I guess those faqs had trouble peddling their $400 skillet. No longer offered.
This post was edited on 2/1/24 at 12:00 pm
Posted by mrcoon
Louisiana
Member since Jul 2019
535 posts
Posted on 2/1/24 at 12:09 pm to
Glad I got my Popup 28 before this happened. I won't buy anything affiliated with yeti since they shite on the NRA.
Posted by Highway_Man
Member since May 2014
291 posts
Posted on 2/1/24 at 12:18 pm to
I recently bought a new pack and decided to go with one made in the USA. Looked at MR but they appear to be pretty hit or miss in terms of where they're made. Some in the USA (which they make sure you know), others who the frick knows where.

Not cheap by any means (even on sale for black friday) but they're a great company that listens to their customers / has great long-term support.

LINK
This post was edited on 2/1/24 at 12:22 pm
Posted by tigerfoot
Alexandria
Member since Sep 2006
56205 posts
Posted on 2/1/24 at 12:26 pm to
A company that makes the heaviest thing in its class buys a backpack company...what could go wrong?
Posted by USEyourCURDS
Member since Apr 2016
12059 posts
Posted on 2/1/24 at 12:48 pm to
quote:

others who the frick knows where


I think it's Vietnam and they hold strict quality control at the manufacturing facility. Still expensive.
Posted by tadman
Member since Jun 2020
3786 posts
Posted on 2/1/24 at 12:52 pm to
quote:

And I guess those faqs had trouble peddling their $400 skillet. No longer offered.


Was ridiculous. My $26 skillet made the same quality food.
Posted by Loup
Ferriday
Member since Apr 2019
11214 posts
Posted on 2/1/24 at 1:26 pm to
quote:

LINK




Those look freakin' sweet.
Posted by Loup
Ferriday
Member since Apr 2019
11214 posts
Posted on 2/1/24 at 1:27 pm to
quote:

Sounds gay


They weren't that gay until Yeti bought them.
Posted by cgrand
HAMMOND
Member since Oct 2009
38658 posts
Posted on 2/1/24 at 1:32 pm to
I have an exo K3
without question the most comfortable pack I’ve ever used. It’s designed for meat hauling so I easily carries a load up and off your shoulders…great pack and great customer service
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