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Why did they turn the Bud Light King character into such a loser?
Posted on 10/27/19 at 12:39 pm
Posted on 10/27/19 at 12:39 pm
The Dilly Dilly commercials were kinda dumb, but they were original and memorable.
Then they made fun of the craft cider type neck beards by having the king as just a non-pretentious Bud Light drinker. Fair enough. Cheap domestic mass-produced beer had been much maligned lately, so a little fighting back seemed amusing.
But now, with this Platinum product, they seem intent on making the king look like an idiot.
Can some marketing major explain this strategy? It seems counterintuitive.
Then they made fun of the craft cider type neck beards by having the king as just a non-pretentious Bud Light drinker. Fair enough. Cheap domestic mass-produced beer had been much maligned lately, so a little fighting back seemed amusing.
But now, with this Platinum product, they seem intent on making the king look like an idiot.
Can some marketing major explain this strategy? It seems counterintuitive.
25
Posted on 10/27/19 at 12:42 pm to Jimbeaux
OT Content drying up
Posted on 10/27/19 at 12:42 pm to OWLFAN86
quote:
He drinks Bud Light,, he already was a loser
So your theory is that these commercials are actually produced by the micro-brewers collective?
Posted on 10/27/19 at 12:42 pm to Jimbeaux
Because he's a white male. All white males on commercials are losers.
Posted on 10/27/19 at 12:44 pm to tketaco
quote:
OT Content drying up
At least your reply is original.
Posted on 10/27/19 at 12:44 pm to Jimbeaux
quote:
Then they made fun of the craft cider type neck beards by having the king as just a non-pretentious Bud Light drinker. Fair enough. Cheap domestic mass-produced beer had been much maligned lately, so a little fighting back seemed amusing.
But now, with this Platinum product, they seem intent on making the king look like an idiot.
They made fun of people for caring about the products they buy instead of mindlessly buying cheap generic shite
so you really didn't think he was already an idiot?
Posted on 10/27/19 at 12:49 pm to Jimbeaux
Bud Light is the piss-beer choice of losers.
Posted on 10/27/19 at 12:49 pm to Jimbeaux
You’re talking about it. They succeeded.
Posted on 10/27/19 at 12:52 pm to efrad
I don’t drink Bud Light, and the commercials don’t influence me.
But I’m wondering why Bud Light is paying big bucks to sully their own ad campaign character.
You may not be the type of guy to drink Bud Light, but can you tell me who would be swayed to drink the stuff after watching this douchebag king?
But I’m wondering why Bud Light is paying big bucks to sully their own ad campaign character.
You may not be the type of guy to drink Bud Light, but can you tell me who would be swayed to drink the stuff after watching this douchebag king?
Posted on 10/27/19 at 12:53 pm to Clames
It’s a hell of a lot better than bud light platinum
Posted on 10/27/19 at 12:53 pm to G The Tiger Fan
A heterosexual white male, at that. Big no no in today’s pop culture.
Posted on 10/27/19 at 12:54 pm to Jimbeaux
You seem really invested in this Bud Light king.
Posted on 10/27/19 at 12:55 pm to RabidTiger
Ha! No. Just curious about marketing since it’s not my field.
They run that commercial constantly while watching the NFL.
They run that commercial constantly while watching the NFL.
Posted on 10/27/19 at 12:56 pm to Jimbeaux
Oh yeah... yeah.
Posted on 10/27/19 at 12:57 pm to Clames
quote:my father drinks bud light, tell him he is a loser. Retired at 50 and has lived his life doing whatever in the frick he wants, drinking whatever he feel like drinking, not giving a frick what some non-pussy getting hipster thinks.Better yet come tell me that my dad is a loser.
Bud Light is the piss-beer choice of losers.
Posted on 10/27/19 at 12:58 pm to Jimbeaux
List of commercials that need to be killed:
Bud Light king
Aaron Rodgers State Farm
Bud Light king
Aaron Rodgers State Farm
Posted on 10/27/19 at 1:02 pm to Jimbeaux
What about when they straight up murdered the Bud Light knight during the super bowl? That was traumatic.
Posted on 10/27/19 at 1:06 pm to SuperSaint
quote:
my father drinks bud light, tell him he is a loser. Retired at 50 and has lived his life doing whatever in the frick he wants, drinking whatever he feel like drinking, not giving a frick what some non-pussy getting hipster thinks.Better yet come tell me that my dad is a loser.
Nice melt.
Posted on 10/27/19 at 1:12 pm to Jimbeaux
quote:
You may not be the type of guy to drink Bud Light, but can you tell me who would be swayed to drink the stuff after watching this douchebag king?
Who was swayed to drink the stuff after the dilly dilly commercials?
These commercials aren't to convince people to drink Bud Light, it's just to remind people who already drink Bud Light that they should go drink more Bud Light
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