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Which is the worst rebranding (name change)

Posted on 6/8/25 at 7:19 am
Posted by Skippy1013
Lafayette, La
Member since Oct 2017
703 posts
Posted on 6/8/25 at 7:19 am
A) changing from the New Orleans Zephyr’s to the New Orleans Babycake’s

B) changing from Dixie Beer to Faubourg Beer

Both of these organizations are now out of business after both being successful. Why was it done?

Dixie was said to have connotations to slavery. Ok, fine, but “Fauborg”! Wow…

The Zephers were sold and the new owners wanted something different, but Babycake's?? They claimed it refers to the Kingcake, but personally, I have never heard of anyone using this term.

Name more, obviously the Washington Redskins to the Commanders is very high on the list. Aunt Jamima to Pearl Milling Company is another.
Posted by Mushroom1968
Member since Jun 2023
3806 posts
Posted on 6/8/25 at 7:22 am to
I just know Dixie represents white southerners who are by far the best people in America
Posted by Bama and Beer
Baldwin Co, AL
Member since Oct 2010
82612 posts
Posted on 6/8/25 at 7:22 am to
Cleveland Indians to whatever the hell they are now

Eta: Guardians
This post was edited on 6/8/25 at 7:23 am
Posted by cssamerican
Member since Mar 2011
7731 posts
Posted on 6/8/25 at 7:23 am to
quote:

B) changing from Dixie Beer to Faubourg Beer

People only drank it for nostalgic reasons, now no one knows how to even pronounce the name. The name was the product, not the beer.
Posted by Rouge
Floston Paradise
Member since Oct 2004
137823 posts
Posted on 6/8/25 at 7:25 am to
quote:

Which is the worst rebranding
Bruce Jenner
Posted by AHM21
Member since Feb 2008
28097 posts
Posted on 6/8/25 at 7:29 am to
Posted by Keys Open Doors
In hiding with Tupac & XXXTentacion
Member since Dec 2008
32560 posts
Posted on 6/8/25 at 7:30 am to
Babycake doesn’t even make sense. They’re referring to cake babies. That’s still a terrible name, of course.

And no one refers to King Cakes in either way
Posted by sledgehammer
SWLA
Member since Oct 2020
5594 posts
Posted on 6/8/25 at 7:32 am to
In the name of virtue signaling…
Lady Antebellum—->Lady A
Dixie Chicks ——>The Chicks
Posted by NewIberiaHaircut
Lafayette
Member since May 2013
12079 posts
Posted on 6/8/25 at 7:34 am to
Whatever those gay Brits are doing to Jaguar.



Posted by Bruco
Charlotte, NC
Member since Aug 2016
2978 posts
Posted on 6/8/25 at 7:37 am to
HBO Max switching to just Max despite decades of brand awareness and value of “HBO”.

Of course, they’ve figured it out and back to HBO Max it is
Posted by PhilipMarlowe
Member since Mar 2013
21141 posts
Posted on 6/8/25 at 7:40 am to
quote:

Of course, they’ve figured it out and back to HBO Max it is


But not before they completely ruined their brand with all the shite they’ve put on their service now.
Posted by WaydownSouth
Stratton Oakmont
Member since Nov 2018
9710 posts
Posted on 6/8/25 at 7:42 am to
Ole Miss Rebels to Black Bears
Posted by SonicAndBareKnuckles
Member since Jun 2018
1764 posts
Posted on 6/8/25 at 7:43 am to
Sun Trust to Truist
Posted by Y.A. Tittle
Member since Sep 2003
107725 posts
Posted on 6/8/25 at 7:45 am to
quote:

People only drank it for nostalgic reasons, now no one knows how to even pronounce the name. The name was the product, not the beer.


That was literally the ONLY reason TOM Benson bought it.
Posted by GoAwayImBaitn
On an island in the marsh
Member since Jul 2018
2647 posts
Posted on 6/8/25 at 7:51 am to
quote:

Why was it done?


Not sure why the Zephyr's changed their name.

I do know why Gayle changed the name of Dixie.... because...well, she's an idiot.
Posted by redneck hippie
Stillwater
Member since Dec 2008
6069 posts
Posted on 6/8/25 at 7:53 am to
Gotta be X
It’ll always be Twitter
Posted by AlextheBodacious
Member since Oct 2020
2596 posts
Posted on 6/8/25 at 7:54 am to
From: Imperial State of Iran
To: Islamic Republic of Iran
Posted by Lonnie Utah
Utah!
Member since Jul 2012
29290 posts
Posted on 6/8/25 at 7:58 am to
Posted by Wildcat98USA
Member since Nov 2023
342 posts
Posted on 6/8/25 at 7:58 am to
Posted by terd ferguson
Darren Wilson Fan Club President
Member since Aug 2007
112179 posts
Posted on 6/8/25 at 8:15 am to
quote:

Sun Trust to Truist


Minutemaid to Daikin
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