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What does the Dove ad's message with "Black men care about black women"?

Posted on 10/24/20 at 6:08 pm
Posted by East Coast Band
Member since Nov 2010
62797 posts
Posted on 10/24/20 at 6:08 pm
Not going to link it to give them extra hits, but the ad is essentially like a BLM type ad with black guys making a few statements, one being Black men care about black women".
What message are they trying to convey?
Segregation? Care for "under privileged"?
Posted by TDcline
American Gardens building 11th flor
Member since Aug 2015
9281 posts
Posted on 10/24/20 at 6:09 pm to
quote:

What message are they trying to convey?


Apparently that they don’t frickin care about their stock value bc Gillette should have been a cautionary tale.
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
119197 posts
Posted on 10/24/20 at 6:10 pm to
Cause middle aged white male taxpayers are the devil.
Posted by Priapus
Member since Oct 2012
1950 posts
Posted on 10/24/20 at 6:15 pm to
You just have to wonder who their target demographic is. Black women who know the message is a lie? Black men who could not care less about the message right along with white men? White women? How does trying to convince white women that black men suddenly care about black women put more soap in their grocery carts?
Posted by STLDawg
The Lou
Member since Apr 2015
3718 posts
Posted on 10/24/20 at 6:20 pm to
Of all the groups you mentioned, white women are the ones most likely to respond positively.
Posted by Upperdecker
St. George, LA
Member since Nov 2014
30578 posts
Posted on 10/24/20 at 6:22 pm to
Black women be like: why we still single then?
Posted by Lawyered
The Sip
Member since Oct 2016
29316 posts
Posted on 10/24/20 at 6:26 pm to
Single motherhood among blacks shows that statement is not very true
Posted by LSUJML
BR
Member since May 2008
45585 posts
Posted on 10/24/20 at 6:31 pm to
It’s NBA players IIRC

I don’t understand the point of the message either
Posted by Jimbeaux
Member since Sep 2003
20117 posts
Posted on 10/24/20 at 6:36 pm to
They are obviously marketing to black women.

Black women want black men to care about them, so a soap that affirms that desire is more likable.

Interpretation: Dove is making a conscious move to the cheap market - bargain shelf for soap.
This post was edited on 10/24/20 at 6:43 pm
Posted by Saint Alfonzo
Member since Jan 2019
22172 posts
Posted on 10/24/20 at 6:39 pm to
quote:

What message are they trying to convey?


How are we supposed to know seeing as you refuse to link it.
Posted by Upperdecker
St. George, LA
Member since Nov 2014
30578 posts
Posted on 10/24/20 at 6:39 pm to
Why is a soap ad about black lives matter anyway? It’s soap. Tell me why I want your soap. It’s like they think virtue signaling sells soap
Posted by lsuwontonwrap
Member since Aug 2012
34147 posts
Posted on 10/24/20 at 6:41 pm to
Why do you care?
Posted by Jimbeaux
Member since Sep 2003
20117 posts
Posted on 10/24/20 at 6:43 pm to
quote:

they think virtue signaling sells soap


It undoubtedly does, to the right market.

This is the opposite of Gillette, who chose to vilify it’s biggest market - men.
This post was edited on 10/24/20 at 6:45 pm
Posted by Priapus
Member since Oct 2012
1950 posts
Posted on 10/24/20 at 6:45 pm to
One would think that instead of wasting their efforts on bullshite, they would be trying to make inroads into the 1.3 billion strong population of India, who could clearly benefit from any association with their product line.
Posted by DavidTheGnome
Monroe
Member since Apr 2015
29166 posts
Posted on 10/24/20 at 6:45 pm to
quote:

Not going to link it to give them extra hits,



This is the silliest trend and is just as much virtue signaling as Dove or Tampax are doing. Don’t start a thread and not link to the thing you’re talking about
Posted by OweO
Plaquemine, La
Member since Sep 2009
113959 posts
Posted on 10/24/20 at 7:26 pm to
I dont know but I am going to stop buying their products because I am outraged.


:sarcasm:
Posted by Corso
Atlanta
Member since Feb 2020
10710 posts
Posted on 10/24/20 at 7:27 pm to
Ray Rice and Chris Brown would put a Dove bar in a sock and swing it at their heads
Posted by biglego
Ask your mom where I been
Member since Nov 2007
76337 posts
Posted on 10/24/20 at 7:41 pm to
quote:

Why is a soap ad about black lives matter anyway?

You’d think.

I understand ad companies are trying to target certain audiences as they’ve always done. But damn, this recent fixation on race is just so corrosive to a peaceful prosperous society.
Posted by biglego
Ask your mom where I been
Member since Nov 2007
76337 posts
Posted on 10/24/20 at 7:51 pm to
quote:

Why do you care?


I know it’s self satisfying to be nonchalant about everything and pretend nothing affects you, but this obsessive fixation on race is dangerous. It builds up and will bubble over.
Posted by ManBearTiger
BRLA
Member since Jun 2007
21848 posts
Posted on 10/24/20 at 7:56 pm to
Pretty sure a disproportionate amount of black men don't care about black women or the children they have with them
This post was edited on 10/24/20 at 7:56 pm
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