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re: The Rolex business model is dumb

Posted on 8/26/26 at 3:50 pm to
Posted by Y.A. Tittle
Member since Sep 2003
111689 posts
Posted on 8/26/26 at 3:50 pm to
quote:

quote:
What other product brand would even come close to that?


Kleenex


Sure, but that's more a brand saturation deal of a rather simple commodity good (Q tips, Jello, etc.) than the situation of basically every random person thinking it's the preeminent "best" brand of a particular specialty good, where there are innumerable other available brands of the same good.

It's brand created proliferation of the market versus brand created exclusivity.

I feel like Rolex is almost wholly unique in that regard, in that a small percentage of the population own or will ever purchase a Rolex, but a massive percentage of the population will still tell you it's the "best" watch if you were to ask them.
This post was edited on 8/26/26 at 3:56 pm
Posted by Warheel
Member since Aug 2011
2306 posts
Posted on 8/26/26 at 4:11 pm to
Back in the day when you could walk into a store and walk out with what you wanted, I had my eyes set on a GMT 16710. Never pulled the trigger.

In 2019 I got the itch again and started looking for a Rolex when my $150 Tommy Bahama watch (which got complimented on frequently) shite the bed. I got weird vibes at a couple of dealers and heard about “allocated” pieces. I had no idea they had changed their business model.

Anyway, I didn’t care for the newer GMTs and bought a new Sub from a gray dealer. I don’t regret it. I see my watch in the used watch section of brick and mortar stores going for several thousand more than what I paid.

I bought a Tudor Pelagos in April and once I got used to the titanium bracelet I like it almost as much as the Sub.

A dealer in town recently opened up a Rolex boutique and my wife bought a Datejust from them on her first visit after being waitlisted at another dealer in town and not “getting the call” for over a year.
This post was edited on 8/26/26 at 4:12 pm
Posted by Tygerfan
Member since Jan 2004
33920 posts
Posted on 8/26/26 at 4:54 pm to
quote:

I am an amateur watchmaker (pic of my bench below)


Not bad (I'm jealous), this is my small little piece of heaven I have tucked away in a corner. (Not including my cleaning machine, many shelves of tools, and multiple solvents in the garage).



quote:

The bold portion from an objective/statistical POV is total bullshite.


And I completely agree with this.. As I said in my post on the first page, Rolex watches/movements are some of the best from a watchmaker standpoint to work on. And when done properly, Rolex will keep better time then almost every other mechanical watch out there.
Posted by ChatGPT of LA
Member since Mar 2023
7761 posts
Posted on 8/26/26 at 4:56 pm to
I'm sure they'll read this and immediately stop production, moron
Posted by N2cars
Member since Feb 2008
40454 posts
Posted on 8/26/26 at 5:03 pm to
Posted by Tiger4life306
Member since Apr 2016
883 posts
Posted on 8/26/26 at 5:24 pm to
I think you missed the part where I said idc what your Claude says
Posted by stoov
Atlanta, GA
Member since Oct 2010
688 posts
Posted on 8/27/26 at 1:58 pm to
did the 24 hour test and it's 5 seconds fast so pretty good - I'll probably stop by Watch Masters and just chat w/ them about cost of a service but will most likely just wait for now
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