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The next big thing in fashion? Not washing your clothes
Posted on 6/11/19 at 3:30 pm
Posted on 6/11/19 at 3:30 pm
quote:
Unbound is part of a broader wave of startups designing clothes that require less laundering. An eco-friendly brand called Pangaia, which launched late last year and already counts celebrities like Jaden Smith and Justin Bieber as fans, creates $85 seaweed fiber T-shirts that are treated with peppermint oil to keep the shirts fresher longer between washes. The brand estimates that this will save about 3,000 liters of water over the course of a lifetime, compared to a regular cotton T-shirt. Then there is menswear label Wool & Prince, which creates everything from $128 oxford shirts to $42 boxer briefs out of wool, all designed to be washed infrequently. Last year, the company launched a sister womenswear brand called Wool& that makes dresses that can be worn for 100 days straight without washing.
This new flock of wash-less brands are capitalizing on the convenience of not having to launder your clothes a lot, which is particularly useful if you’re traveling or crunched for time. But they’re also making an environmental argument: Over-washing clothes is not good for the planet. Washing machines account for 17% of our home water usage, and a quarter of a garment’s carbon footprint over the course of its lifetime comes from cleaning it. And yet, washing machine company AEG estimates that 90% of clothes washed aren’t actually dirty enough to be thrown in the laundry basket.
Part of this has to do with the fact that laundry detergent brands have convinced consumers that they need to wash their clothes frequently, perhaps even after every wear, to be clean and hygienic. For instance, many laundry detergent ads show parents washing their children’s muddy and messy clothes, suggesting that good parenting involves doing a lot of laundry. Mac Bishop, who founded Wool & Prince, saw this firsthand. His first job after college was working for the marketing department of Unilever, which produces dozens of laundry detergent brands around the world. “The only way to grow as a laundry detergent brand is to make customers feel like they need to keep washing their clothes more and more,” he says.
LINK
This post was edited on 6/11/19 at 3:34 pm
Posted on 6/11/19 at 3:31 pm to Street Hawk
not the best looking but IWHI
Posted on 6/11/19 at 3:32 pm to Street Hawk
I can support what they are trying to do but they are high if they think I will spend 85.00 on a t-shirt.
Posted on 6/11/19 at 3:32 pm to Street Hawk
I’ve never washed the jeans I have on...Ben a few months.
Featured in my Very not frat thread on a Friday.
Featured in my Very not frat thread on a Friday.
This post was edited on 6/11/19 at 3:35 pm
Posted on 6/11/19 at 3:33 pm to Street Hawk
Bitch Mugatu came up with Derelict in 2001. This isn't new.
Posted on 6/11/19 at 3:33 pm to Gaston
Was about to bring up your raw denim thread but can’t find it
Posted on 6/11/19 at 3:34 pm to Street Hawk
I wear jeans several times between washes and sometimes shirts if I don’t sweat. But not washing ones’ underwear after wearing them is nasty. frick that.
Posted on 6/11/19 at 3:34 pm to Street Hawk
Deleted since "NSFW" isn't in the title. Don't want to get anyone fired.
This post was edited on 6/11/19 at 3:35 pm
Posted on 6/11/19 at 3:36 pm to Gaston
quote:
I’ve never washed the jeans I have on...Ben a few months.
Have you ironed it since you bought it? What do you do when it gets baggy at the knees?
Posted on 6/11/19 at 3:36 pm to Gaston
quote:
I’ve never washed the jeans I have on...Ben a few months.
As usual, you are ahead of the game.
Posted on 6/11/19 at 3:37 pm to Street Hawk
I try not to create knee bags, but so-be-it if it happens.
Posted on 6/11/19 at 3:38 pm to samson73103
quote:
But not washing ones’ underwear after wearing them is nasty
Just flip em inside out for another few days of wear
Posted on 6/11/19 at 3:38 pm to Street Hawk
I wash my clothes often. I'm set in my ways, and dont care about new trends.
Posted on 6/11/19 at 3:40 pm to SEClint
I’ve never washed my raw denim jeans. First 10 or so wears weren’t comfortable but now they’re the best piece of clothing I have.
Posted on 6/11/19 at 3:42 pm to TheCaterpillar
I need to step up my game next pair, I think I have the dimensions down pat, I just need better denim material next time.
Posted on 6/11/19 at 3:42 pm to Street Hawk
quote:
boxer briefs out of wool, all designed to be washed infrequently
Yeah... that's gross.
Posted on 6/11/19 at 3:47 pm to Street Hawk
quote:
Over-washing clothes is not good for the planet.
Every pair of jeans I’ve ever owned says you’re welcome, planet.
Posted on 6/11/19 at 3:52 pm to Street Hawk
Next big thing? Come on cuck, wool has been a thing since forever.
Unbound is decent I heard, but Wool and Prince and Outlier are the top of the game. I got several Wool and Prince and you can wear them a long arse time without any smell. I only washed my shirt because I got some stains on it, but other than that it never smelled. Just take it off and hang it to air out and you good to go. Sorry you been living under a rock and just now heard of wool.
Unbound is decent I heard, but Wool and Prince and Outlier are the top of the game. I got several Wool and Prince and you can wear them a long arse time without any smell. I only washed my shirt because I got some stains on it, but other than that it never smelled. Just take it off and hang it to air out and you good to go. Sorry you been living under a rock and just now heard of wool.
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