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Sazerac in New Orleans pays $550 million to buy 19 Diageo liquor brands

Posted on 11/13/18 at 6:30 pm
Posted by MrLSU
Yellowstone, Val d'isere
Member since Jan 2004
25939 posts
Posted on 11/13/18 at 6:30 pm
New Orleans-based Sazerac Co. is paying $550 million to buy 19 liquor brands from Diageo, a wine and spirits company based in Britain.

The brands included in the transaction are Seagram’s VO, Seagram’s 83, Seagram’s Five Star, Myers’s, Parrot Bay, Romana Sambuca, Popov, Yukon Jack, Goldschlager, Stirrings, The Club, Scoresby, Black Haus, Peligroso, Relska, Grind, Piehole, Booth’s and John Begg.

The Advocate

Tracing its history to 1850, Sazerac is one of New Orleans’ oldest family-owned companies and one of America’s oldest, family-owned, privately held distillers. In addition to Louisiana, Sazerac has operations in Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland and California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada.

The wealthiest family in Louisiana by far is the Goldring family and they continue to expand their company.

Sazerac product portfolio for those who are unaware of whey are

Posted by notiger1997
Metairie
Member since May 2009
58107 posts
Posted on 11/13/18 at 6:32 pm to
That’s nuts
Posted by Cosmo
glassman's guest house
Member since Oct 2003
120176 posts
Posted on 11/13/18 at 6:34 pm to
Whole lotta meh for half a billion
Posted by Jim Rockford
Member since May 2011
98136 posts
Posted on 11/13/18 at 6:35 pm to
Trashy AF
Posted by WoWyHi
Member since Jul 2009
23339 posts
Posted on 11/13/18 at 6:35 pm to
The only thing I recognize is Seagram's.
Posted by Cosmo
glassman's guest house
Member since Oct 2003
120176 posts
Posted on 11/13/18 at 6:36 pm to
I threw up drinking popov several times in college
Posted by Sao
East Texas Piney Woods
Member since Jun 2009
65617 posts
Posted on 11/13/18 at 6:37 pm to
I've seen so many of these in between so many mom's legs in the 70's and 80's Driving to the pool at the CC? Roadie!

This post was edited on 11/13/18 at 6:38 pm
Posted by Fun Bunch
New Orleans
Member since May 2008
115495 posts
Posted on 11/13/18 at 6:38 pm to
You don’t recognize Sambuca or Goldschlager? How is that possible?
Posted by The Torch
DFW The Dub
Member since Aug 2014
19245 posts
Posted on 11/13/18 at 6:39 pm to
They will bring this to New Orleans, water down each bottle making 4 to each one then sale them in shitty bars for $9.00 a drink.

Profit
Posted by fallguy_1978
Best States #50
Member since Feb 2018
48366 posts
Posted on 11/13/18 at 6:41 pm to
quote:

I've seen so many of these in between so many mom's legs in the 70's and 80's ? Driving to the pool at the CC? Roadie! 

My dad used to have a can ring on his Monte Carlo seat from drinking tall boys in the car
Posted by Skeezer
Member since Apr 2017
2296 posts
Posted on 11/13/18 at 6:42 pm to
They are hardly New Orleans based. About 10% of their administrative operations is out of New Orleans area at most.
Posted by Sao
East Texas Piney Woods
Member since Jun 2009
65617 posts
Posted on 11/13/18 at 6:42 pm to

Man, Dad's and a beer between the legs back in those days wasn't even a raised eyebrow. Sling those pull tabs right out the window
Posted by WoWyHi
Member since Jul 2009
23339 posts
Posted on 11/13/18 at 6:42 pm to
Oh goldschlager, yes. Never had Sambuca.
Posted by fallguy_1978
Best States #50
Member since Feb 2018
48366 posts
Posted on 11/13/18 at 6:43 pm to
quote:

Man, Dad's and a beer between the legs back in those days wasn't even a raised eyebrow

Drinking a few cold beers and driving was pretty acceptable in South LA in the 80s
Posted by sgallo3
Dorne
Member since Sep 2008
24747 posts
Posted on 11/13/18 at 6:43 pm to
I dont know how those band names are worth near that honestly
Posted by Box Geauxrilla
Member since Jun 2013
19118 posts
Posted on 11/13/18 at 6:48 pm to
quote:

Diageo liquor brands


These frickers own half the bar. Take a look through, their portfolio, you may be surprised to see some of your favorites.

LINK /

Crown Royal
Johnnie Walker
Bulleit Bourbon
Ketel One
Smirnoff
Don Julio
Captain Morgan
Etc etc
This post was edited on 11/13/18 at 6:50 pm
Posted by Sao
East Texas Piney Woods
Member since Jun 2009
65617 posts
Posted on 11/13/18 at 6:50 pm to
quote:

Drinking a few cold beers and driving was pretty acceptable in South LA in the 80s


No shite! My daddy had a fridge in the garage full of Miller Lite and Schlitz. Freezer had about 12 ice trays and we couldn't touch them. Filled his little styrofoam cooler with 6 when we hit the roads to damn near anywhere. Didn't matter where we where headed, he loaded up. May have not even touched one but By God he had 'em if he got the notion
This post was edited on 11/13/18 at 6:51 pm
Posted by pjab
Member since Mar 2016
5645 posts
Posted on 11/13/18 at 6:53 pm to
They went through all that trouble just to build that butt ugly house on St Charles.
Posted by East Coast Band
Member since Nov 2010
62729 posts
Posted on 11/13/18 at 6:56 pm to
I only know of the word "Sazerac" from an episode of The Andy Griffith Show.
Posted by tgrbaitn08
Member since Dec 2007
146214 posts
Posted on 11/13/18 at 6:56 pm to
quote:


The wealthiest family in Louisiana by far is the Goldring family



And it’s not even close
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