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How does the WNBA make it financially?

Posted on 5/17/25 at 1:42 pm
Posted by themetalreb
Mississippi
Member since Sep 2018
5941 posts
Posted on 5/17/25 at 1:42 pm
It has been widely reported that they have taken major losses every year that they’ve been in existence….is the NBA really able to subsidize them to the point where they literally never have to turn a profit? Who is really paying for this shite?

ETA: this isn’t on the more sports board because I’m only interested in the business
This post was edited on 5/17/25 at 1:44 pm
Posted by SportsGuyNOLA
New Orleans, LA
Member since May 2014
20036 posts
Posted on 5/17/25 at 1:43 pm to
quote:

Who is really paying for this shite?


Do you really not know the answer to this?
Posted by TigerReb7
Oxford
Member since Sep 2020
394 posts
Posted on 5/17/25 at 1:43 pm to
quote:

Who is really paying for this shite?
quote:

the NBA
Posted by Mingo Was His NameO
Brooklyn
Member since Mar 2016
30198 posts
Posted on 5/17/25 at 1:43 pm to
You answered your own question, what’s the point of this thread?
Posted by SlowFlowPro
Simple Solutions to Complex Probs
Member since Jan 2004
451543 posts
Posted on 5/17/25 at 1:43 pm to
Not only does the NBA keep them afloat, the NBA leverages its value in network negotiations to force networks to overpay for the WNBA just so the WNBA seems more legitimate.
Posted by pelicansfan123
Member since Jan 2015
2210 posts
Posted on 5/17/25 at 1:44 pm to
NBA financing them. Without the NBA, even with Caitlin Clark, that league would be cooked.
Posted by themetalreb
Mississippi
Member since Sep 2018
5941 posts
Posted on 5/17/25 at 1:57 pm to
So the NBA does well enough to finance two leagues? And yet all I hear about is how bad the NBA is struggling. Both can't be true.
Posted by real turf fan
East Tennessee
Member since Dec 2016
10189 posts
Posted on 5/17/25 at 1:59 pm to
We've heard about cash infusions from the NBA for many years, but how much cash seems to be left out of the stories.

What does the bottom line look like for the most successful franchise, for the least?
Posted by FightinTigersDammit
Louisiana North
Member since Mar 2006
41573 posts
Posted on 5/17/25 at 2:08 pm to
Like women's college basketball programs, they all lose money
Posted by doc baklava
Between heaven and hell
Member since Oct 2020
901 posts
Posted on 5/17/25 at 2:12 pm to
It's supposed to be a write-off for the league.

Which is why they hate Caitlin Clark. She ruins their whole plan by making it watchable.
Posted by pelicansfan123
Member since Jan 2015
2210 posts
Posted on 5/17/25 at 2:12 pm to
quote:


So the NBA does well enough to finance two leagues? And yet all I hear about is how bad the NBA is struggling. Both can't be true.


I don't think the NBA regular-season product is great by any stretch of the imagination, but I also think that how "bad" the NBA is doing is greatly exaggerated by social media.
Posted by terd ferguson
Darren Wilson Fan Club President
Member since Aug 2007
111916 posts
Posted on 5/17/25 at 2:18 pm to
quote:

It's supposed to be a write-off for the league.



I'm sure the govt gives them a good deal so that lesbians can be professional athletes and complain about how they should be paid the same as NBA players
Posted by LSBoosie
Member since Jun 2020
13451 posts
Posted on 5/17/25 at 2:20 pm to
The same way that every sport besides basketball and football survives at the college level
Posted by KiwiHead
Auckland, NZ
Member since Jul 2014
33010 posts
Posted on 5/17/25 at 3:19 pm to
Cookie sales outside of Kroger
Posted by concrete_tiger
Member since May 2020
7204 posts
Posted on 5/17/25 at 3:25 pm to
They make the WNBA players get second jobs. I just hired a few to clean my gutters.
Posted by kciDAtaE
Member since Apr 2017
16772 posts
Posted on 5/17/25 at 3:27 pm to
quote:

this isn’t on the more sports board because I’m only interested in the business


Money board
Posted by castorinho
13623 posts
Member since Nov 2010
84536 posts
Posted on 5/17/25 at 3:36 pm to
quote:

So the NBA does well enough to finance two leagues?

Uh yeah. They are printing
Posted by 3deadtrolls
lafayette
Member since Jan 2014
6371 posts
Posted on 5/17/25 at 3:41 pm to
quote:

So the NBA does well enough to finance two leagues?


Yeah dude, the WNBA players are making like $50-60K. The NBA also forces some WNBA coverage to bring in at least some revenue.
Posted by Cosmo
glassman's guest house
Member since Oct 2003
125675 posts
Posted on 5/17/25 at 3:42 pm to
quote:

Not only does the NBA keep them afloat, the NBA leverages its value in network negotiations to force networks to overpay for the WNBA just so the WNBA seems more legitimate.


This
Posted by GruntbyAssociation
Member since Jul 2013
6868 posts
Posted on 5/17/25 at 3:52 pm to
Guvmnt funded tax deal through the NBA.
This post was edited on 5/17/25 at 3:54 pm
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