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re: Customer relationship management (CRM) software

Posted on 1/14/25 at 11:17 am to
Posted by SuperSaint
Sorting Out OT BS Since '2007'
Member since Sep 2007
144960 posts
Posted on 1/14/25 at 11:17 am to
quote:

Sounds like someone's company didn't pony-up for CRM training.
this time a bajillion


We purchased Oracle Netsuites recently but allowed the biggest two idiots we could pick to do the implication and roll out and it's been the absolute disaster I said it would be when announced.

By all accounts I believe it could be a great tool if tailored correctly and proper training.... but it's an absolute shite sandwich and the idiots that rolled it out are floundering
Posted by GoCrazyAuburn
Member since Feb 2010
37520 posts
Posted on 1/14/25 at 11:23 am to
I'd probably say it is more users not doing/paying attention to training and/or management not enforcing training and proper use.

Not saying company doesn't share some of that blame, and they very well may have skimped on it, but i've seen enough implementations where the training is part of the package, but it just isn't well attended by the most important users (salesmen).
Posted by Ping Pong
LSU and UVA alum
Member since Aug 2014
5593 posts
Posted on 1/14/25 at 11:29 am to
CRMs must be heavily customized for each business. If you're company didn't properly invest in customization then its going to be a headache. There is no one size fits all. Every business is different.
Posted by Dire Wolf
bawcomville
Member since Sep 2008
38901 posts
Posted on 1/14/25 at 11:40 am to
quote:

CRM software when actually used by the sales team/management correctly is a fantastic tool, though, assuming it is set up correctly and users actually use it.



a lot of times it is more beneficial for the next guy than it is for the guy using it.

i took over a territory that an old guy ran for decades, hell of a salesmen, but every contact was in a file. Thankfully he was good enough to leave that. Other reps left with everything in their head or business cards in their briefcase as they left the building so the next rep had to start from nothing.

the guy who took over for me had everything in the CRM. Emails, numbers, and purchase history

other sales managers use them for busy work and can be useless time sucks
Posted by SlowFlowPro
Simple Solutions to Complex Probs
Member since Jan 2004
452011 posts
Posted on 1/14/25 at 11:40 am to
quote:

CRMs must be heavily customized for each business.


Yeah I'm building a home brew currently and nobody than lawyers could use it efficiently and even other law firms may have a different workflow.

A while back when Clio Grow was about $20/month, I wasn't looking at CRM options but I should have gotten it. It integrates with my website provider and answering service so that would help greatly.

However, now I think you can only get Clio Grow by doing a higher-end, regular Clio membership. At one of the top tiers Clio Grow becomes included and I don't think you can get it separately.
Posted by RichJ
The Land of the CoonAss
Member since Nov 2016
4228 posts
Posted on 1/14/25 at 11:46 am to
quote:

Is the worst creation ever. That’s. All.


Someone dosen't use Dealertrack...
Posted by Arthur Bach
Member since Jul 2016
2645 posts
Posted on 1/14/25 at 11:48 am to
I use Veeva for a medical sales role and it works like a charm
Posted by GoCrazyAuburn
Member since Feb 2010
37520 posts
Posted on 1/14/25 at 11:52 am to
quote:

a lot of times it is more beneficial for the next guy than it is for the guy using it.


I mean, yes, one aspect of it is a centralized contact list, but that is far from the main use of it when done properly

The ones I have seen/used, incorprate call tracking/touches, quote management and follow up scheduling, can see open A/R and late payments to help accoutning with cash collection and order hold issues, win/loss tracking, open orders, and those are just the basic things. All things that a salesperson should be doing and tracking anyways, it just centralizes it.

quote:

other sales managers use them for busy work and can be useless time sucks

Bad managers are bad managers, regardless of the software being used.
This post was edited on 1/14/25 at 11:54 am
Posted by Wildcat98USA
Member since Nov 2023
332 posts
Posted on 1/14/25 at 11:53 am to
quote:

When it is used to track activity only, then yes it is awful. I will never work for a company that uses its CRM to track activity of its sales professional


I should have stated this. No value other than babysitting at this point. They want fluff, bs etc
Posted by GoCrazyAuburn
Member since Feb 2010
37520 posts
Posted on 1/14/25 at 12:09 pm to
quote:

When it is used to track activity only, then yes it is awful. I will never work for a company that uses its CRM to track activity of its sales professional


I should have stated this. No value other than babysitting at this point. They want fluff, bs etc


Eh, yes it can be, obviously. There is legitimate value of tracking activity from a company perspective, beyond just seeing what your people are doing.

From the company's perspective for just one example, having a log of when an employee contacted someone, was onsite, etc and what was done or discussed is very valuable in any dispute resolutions. It is something a salesperson should have a log of anyways.

Now, that being said, if all management does is review activity log and focus on that as their only metric for meetings and tracking what someone is doing, that is just bad management. However, a salesperson that isn't comfortable having their activity tracked in a CRM program is just as much of a red flag as a company/management that tries to use that portion of a CRM to micromanage/babysit the employees.
Posted by CharlesLSU
Member since Jan 2007
32741 posts
Posted on 1/14/25 at 12:13 pm to
We use D365 and it’s a powerful tool if you know what you’re doing.

Deltek sucks
Posted by OceanMan
Member since Mar 2010
21532 posts
Posted on 1/14/25 at 12:17 pm to
It really does all suck. These big integrated softwares over promise and under deliver routinely, and usually create as much work as they eliminate.
Posted by DeltaTigerDelta
Member since Jan 2017
12812 posts
Posted on 1/14/25 at 12:20 pm to
SalesForceItUpYourAss.com
Posted by PhillipJFry
Member since Sep 2016
1031 posts
Posted on 1/14/25 at 12:27 pm to
Oh a topic I know a lot about, this will be fun as I been in the Salesforce admin/architect space for 10 years now.

Not all companies need a CRM, not all companies need a CRM like Salesforce.

If you have incompetent people in your sales/revenue operation departments and SF admins. It can lead to a shite show quickly.

If your company ever wants to have a full picture of what your customers are, what contracts they have signed with you, etc. You need a CRM. At least for a SaaS company.

Having an enablement team aka training. Is incredibly helpful, but the company has to want to spend for the headcount.

If your company is just using Salesforce to track activities and leads with 40 variations of a status of a lead, it's a waste of time. I would agree with that.

If our sales team isn't going to use Salesforce they don't get paid. Most companies follow some kind of similar carrot approach. If it's not in Salesforce how do we know what you sold.

It's my job so I am very passionate about Salesforce.
Posted by Oilfieldbiology
Member since Nov 2016
39944 posts
Posted on 1/14/25 at 12:28 pm to
quote:

Getting sales people to pay attention to software training is like getting 5 year olds to watch a documentary.


Guilty
Posted by Mingo Was His NameO
Brooklyn
Member since Mar 2016
30606 posts
Posted on 1/14/25 at 12:30 pm to
quote:

the biggest two idiots


quote:

to do the implication and roll out


The irony
Posted by The Goon
Baton Rouge, LA
Member since Nov 2008
1322 posts
Posted on 1/14/25 at 12:53 pm to
quote:

Getting sales people to pay attention to software training is like getting 5 year olds to watch a documentary.


This.

I was the only sales engineering in my region that paid attention. When we expanded sales force into quoting I had to sit with all the other older sales teams and give them a crash course on everything before revenue dropped due to incompetence in the sales process. Imagine getting a verbal agreement but then stalling the deal because you didn’t know how to submit a quote to initiate the sales order.
Posted by Roux22
Member since Jan 2023
639 posts
Posted on 1/14/25 at 1:20 pm to
When used correctly it’s the best tool you can have.
Look away from the big names and into midsized companies. Builderprime, Company cam and Leap. Very affordable and can be customized to your needs.
Posted by SuperSaint
Sorting Out OT BS Since '2007'
Member since Sep 2007
144960 posts
Posted on 1/14/25 at 2:44 pm to
quote:

The irony
Posted by Harry Caray
Denial
Member since Aug 2009
19233 posts
Posted on 1/14/25 at 2:48 pm to
quote:

Customer relationship management (CRM) software

All the upvotes have been personally victimized by Salesforce's ineptitude
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