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Apple’s obsession with thin
Posted on 11/23/25 at 6:18 am
Posted on 11/23/25 at 6:18 am
They’re not going to be happy until they make a device that is so thin you won’t be able to see it.
LINK
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Posted on 11/23/25 at 6:41 am to Geekboy
quote:
IDC, which tracks iPhone sales through checks on Apple’s supply chain, found the company slashed production plans in half within weeks of the launch after the Air sold about a third of the tech group’s highest expectations.
Posted on 11/23/25 at 6:45 am to Geekboy
It would sell like gangbusters if we had a magic battery that allowed it to have all day battery life. We don’t, and it doesn’t, so it doesn’t.
In the mobile tech world, you can have thin and light, powerful, and long battery life. But you can only have two on any given device.
In the mobile tech world, you can have thin and light, powerful, and long battery life. But you can only have two on any given device.
Posted on 11/23/25 at 6:47 am to Bama and Beer
quote:
quote:
IDC, which tracks iPhone sales through checks on Apple’s supply chain, found the company slashed production plans in half within weeks of the launch after the Air sold about a third of the tech group’s highest expectations.
Except:
quote:
Apple had a bumper month for iPhone sales in China in October, with sales jumping 37% compared to a year earlier on strong demand for iPhone 17 models, according to data from research firm Counterpoint.
Macrumours link
I think Apple is doing OK.
This post was edited on 11/23/25 at 6:50 am
Posted on 11/23/25 at 6:48 am to Geekboy
Their stuff is actually getting thicker.
My first iPad was super thin- so thin it eventually bowed. My new one is chonkier. Same for my old phone/new phone.
My first iPad was super thin- so thin it eventually bowed. My new one is chonkier. Same for my old phone/new phone.
Posted on 11/23/25 at 6:49 am to Geekboy
At some point the strength will be sacrificed and people will be snapping their iPhones in half
Posted on 11/23/25 at 6:53 am to SallysHuman
quote:
so thin it eventually bowed
Fatigue is real, or so I've heard.
Posted on 11/23/25 at 6:53 am to SallysHuman
I had an iphone 4 and loved how compact it was. I don't want to do everything on my phone, I can get a laptop or tablet for general browsing. I am basically forced every four years to just buy whatever Pro model is out there.
Posted on 11/23/25 at 6:59 am to Geekboy
I wouldn’t call it an “obsession”. It’s one phone in this current model year, the other 2 are normal sized.
And they’re not the only ones. Samsung has the S25 Edge. I think OnePlus is working on one also.
One take (from MKBHD I think) is that this is a way for manufacturers to test whether smaller components are viable before putting them into fodables, or flagships that they can’t afford to screw up on. iPhone Air can fail as long as they learn some things from it.
And they’re not the only ones. Samsung has the S25 Edge. I think OnePlus is working on one also.
One take (from MKBHD I think) is that this is a way for manufacturers to test whether smaller components are viable before putting them into fodables, or flagships that they can’t afford to screw up on. iPhone Air can fail as long as they learn some things from it.
This post was edited on 11/23/25 at 7:01 am
Posted on 11/23/25 at 7:03 am to Geekboy
They did the same thing with the iPod only they kept trying to shrink it to the size of a postage stamp. 
Posted on 11/23/25 at 7:06 am to Geekboy
I have had an iPhone since the first iPhone. The only complaint i have is i wish the battery life was better.
Posted on 11/23/25 at 7:12 am to CAD703X
quote:
They did the same thing with the iPod only they kept trying to shrink it to the size of a postage stamp.
I had one in college
Posted on 11/23/25 at 7:14 am to Bama and Beer
Had one of those as a kid. Hated I couldn’t see what song was about to play or pick what I wanted, had to hit the next button a lot
Posted on 11/23/25 at 7:33 am to Bunk Moreland
quote:
I am basically forced every four years to just buy whatever Pro model is out there.
No you’re not. Another example of people not spending wisely. But of course you will find a reason to justify your actions.
This post was edited on 11/23/25 at 7:34 am
Posted on 11/23/25 at 7:38 am to Geekboy
I was at a conference in 2008 and Steve Jobs said his vision for the iPhone was for it to eventually be credit card thin and he predicted 2030 as the desired timeframe.
This post was edited on 11/23/25 at 7:40 am
Posted on 11/23/25 at 7:43 am to Geekboy
The Air has less features and is more prone to overheating. No surprise. Feels great but that's it.
Posted on 11/23/25 at 7:51 am to Joshjrn
quote:
It would sell like gangbusters if we had a magic battery that allowed it to have all day battery life. We don’t, and it doesn’t, so it doesn’t. In the mobile tech world, you can have thin and light, powerful, and long battery life. But you can only have two on any given device.
But it doesn’t even use the premiere battery technology that we do have (silicon carbon batteries)
Posted on 11/23/25 at 7:54 am to Hester Carries
Apple's idea of innovation today is to tinker with sizes and weight, not function
Posted on 11/23/25 at 7:54 am to Geekboy
When Jobs died, the creative innovation side of the company went away.
Their product is secure no doubt and better than Microsoft. But they’re going to be making aesthetic changes going forward.
Everything they do upgrades the cameras on the phone currently. It’s very obvious that they want to become a production company that makes its own cameras.
Their product is secure no doubt and better than Microsoft. But they’re going to be making aesthetic changes going forward.
Everything they do upgrades the cameras on the phone currently. It’s very obvious that they want to become a production company that makes its own cameras.
Posted on 11/23/25 at 7:55 am to Hester Carries
quote:
But it doesn’t even use the premiere battery technology that we do have (silicon carbon batteries)
Premier in multiple facets, but not in all. I wonder if its expansion/contraction behavior would cause problems in such a thin enclosure.
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