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re: Article: Start of Zion era creating hardships too quickly for some Season ticket holders

Posted on 2/18/20 at 11:42 am to
Posted by Lester Earl
3rd Ward
Member since Nov 2003
285226 posts
Posted on 2/18/20 at 11:42 am to
quote:

They have bet on the mass appeal of Zion. Its a solid bet.


Betting on him now is premature especially when you are at risk of losing ticket holders. You see the response. They have to win. There is no other way to justify this.

Basic premise for an indifferent fan base like this one: There has to be a demand for tickets in order for New Orleans to respond. That simply isn’t there yet.

Build the fan base on cheaper tickets. Sell a good product. Raise prices. This is exactly what the saints did & there have been no complaints
Posted by ThanosIsADemocrat
The Garden
Member since May 2018
9395 posts
Posted on 2/18/20 at 12:18 pm to
quote:

Build the fan base on cheaper tickets


Based on your own logic this hasn’t worked.

Secondly why should the team keep prices low when the Zion affect has already shown a price increase?

Why would a team keep prices low when their product is being sold by STH and scaplers for profit?

If STH are making a profit off selling their tickets, then yes, absolutely the Pels can afford to give an 8% bump on prices.

Posted by Lester Earl
3rd Ward
Member since Nov 2003
285226 posts
Posted on 2/18/20 at 12:25 pm to
quote:

Based on your own logic this hasn’t worked.


Ticket sales have spiked after winning seasons

quote:

Secondly why should the team keep prices low when the Zion affect has already shown a price increase?



Because you’re talking a 9 game sample size & asking people to pay more for 41 games of tickets based on that. Who makes an investment based on that lol? Like I said, it’s extremely premature

And I hope we’re not using the information based on road ticket sales


quote:

Why would a team keep prices low when their product is being sold by STH and scaplers for profit?



They aren’t even selling out man. That’s how I know this is a complete overstatement
Posted by SCP
Baton Rouge
Member since Mar 2016
1337 posts
Posted on 2/18/20 at 12:30 pm to
Anecdotally, there are some low priced tickets that have been sold on Seatgeek and Stubhub to a number of games for double the face value. I'm guessing that these are the tickets that are increasing in price for high percentages.

As for my tickets, I am rarely able to sell them for the face value. Perhaps, for a Lakers game, I can get close to the face value. My tickets only went up 3 to 4 percent in price. I am getting a better deal on the concession/Pels gear card that makes up for the difference.

If the Pels don't win, none of this will matter in the long run.
Posted by ThanosIsADemocrat
The Garden
Member since May 2018
9395 posts
Posted on 2/18/20 at 12:41 pm to
quote:

They aren’t even selling out man. That’s how I know this is a complete overstatement




& yet time and time again, people profit or break even for half the season.

It’s not an overstatement at all. It’s economics. It’s their product, they have been selling it so cheaply that consumers can profit reselling half of the supply of their product.

They have a top 3 marketable player in the NBA right now(check the endorsements), for the first time ever.

This is an absolute no brainer and justifiable.

And again, if you’re complaining, sit in the nosebleeds. It will still be cheap af.
Posted by Lester Earl
3rd Ward
Member since Nov 2003
285226 posts
Posted on 2/18/20 at 12:47 pm to
quote:

yet time and time again, people profit or break even for half the season.


Again, who?

How many people?

You do realize how easy it still is to get into a Pelicans game, right? There is still a lack of demand.

You can’t justify a price increase based on Zion’s marketability. You have to win. You’ll see when they back track on this.


Posted by Andynola
Member since Aug 2014
738 posts
Posted on 2/18/20 at 12:49 pm to
quote:

Why would a team keep prices low when their product is being sold by STH and scaplers for profit?

If STH are making a profit off selling their tickets, then yes, absolutely the Pels can afford to give an 8% bump on prices.


THIS!!

The data from the electronic resale of tickets is used by the NBA to determine the actual street value of tickets. Pelicans are taking back the profits from scalpers.

DO THE MATH -

This past season I paid $1000 for 2 seats.

If i sold ONLY the 2 Lakers games, i get half my money back - I still have 39 games for $500.

If i sell 2 Rockets Games i get half of that back and i still have 37 games for $250.

GSW - $100

Celtics - $0

NOW I HAVE 35 games remaining - And my investment has been refunded by just reselling 6 of the 41 games

Lets say i resold all those tickets for $20 each x 2 for 35 games

Thats a conservatively estimated $1,400 profit off ticket resale. Add in the Zion Factor and that price is going to jump up to over $2,500 profit.

FACT - Many of those cheap seats were being resold - NBA knows where those seats are and how much profit the scalpers were getting. Pelicans are reclaiming the value of those seats. And i approve cause rather than going in someones pocket, i see the money on the court.









This post was edited on 2/18/20 at 12:51 pm
Posted by NOSHAU
Member since Feb 2012
13104 posts
Posted on 2/18/20 at 1:24 pm to
quote:

Why would a team keep prices low when their product is being sold by STH and scaplers for profit?
Huh? I cannot even get my discounted season ticket holder price for the few games I have had to sell because I could not attend.
Posted by ThanosIsADemocrat
The Garden
Member since May 2018
9395 posts
Posted on 2/18/20 at 1:54 pm to
quote:

You can’t justify a price increase based on Zion’s marketability.


Lol. It’s like you don’t follow the NBA. He’s a marquee name for the band wagoners and casuals. He already drives the price up in the secondary market.

The same way the secondary market drives the price of marquee names around the league...except the Pels finally have one of those guys in their uniform.

Easy concept to understand.
This post was edited on 2/18/20 at 2:26 pm
Posted by Lester Earl
3rd Ward
Member since Nov 2003
285226 posts
Posted on 2/18/20 at 2:31 pm to
I understand the nba, but I understand New Orleans even better. I had hornets season tickets & pelican season tickets for 8years lol. Saints season tickets for 20. I’ve feel the pulse, and I’ve been this this situation before.


This is going to backfire and they are starting to sense that with the feedback.

All Zion marketability aside, They need to win.

Zion will still be marketable next year, and the year after & many years after.

Right now tho? Focus on winning. You then solicit people to back your product at a higher price.
Posted by NOFOX
New Orleans
Member since Jan 2014
10076 posts
Posted on 2/18/20 at 2:40 pm to
quote:


This is going to backfire and they are starting to sense that with the feedback.


The negative feedback is from a minority of STH’s that are low on the totem pole (the lowest priced seats in the NBA). If they don’t want to renew, so be it. The organization has massively invested in the Pels recently and they know and are betting that if Zion is healthy (and that’s why they paid so much for Nelson & facility upgrades) then ticket demand will be there.
Posted by ThanosIsADemocrat
The Garden
Member since May 2018
9395 posts
Posted on 2/18/20 at 3:23 pm to
quote:


The negative feedback is from a minority of STH’s that are low on the totem pole (the lowest priced seats in the NBA). If they don’t want to renew, so be it. The organization has massively invested in the Pels recently and they know and are betting that if Zion is healthy (and that’s why they paid so much for Nelson & facility upgrades) then ticket demand will be there.


This. It’s a vocal minority.

Price is always dictated on talent(& perhaps the expected coaching change) future bets.

But the Griffin era has 100% been focused on winning, both long term and short term.

Unfortunately, some fans (see above) look at short term at all times & justify terrible takes.

Stars dictate pricing in the NBA. This isn’t the NFL.
Posted by 504Voodoo
New Orleans
Member since Aug 2012
13710 posts
Posted on 2/18/20 at 4:35 pm to
quote:

Huh? I cannot even get my discounted season ticket holder price for the few games I have had to sell because I could not attend.


There are many times I have to work late and cant make a game and have tried to sell my tix as low as 4-5 bucks a seat and they won't sell
Posted by GOP_Tiger
Baton Rouge
Member since Jan 2005
19988 posts
Posted on 2/18/20 at 4:59 pm to
quote:

You’ll see when they back track on this.


I think that will depend on whether or not they make the playoffs.
Posted by ThanosIsADemocrat
The Garden
Member since May 2018
9395 posts
Posted on 2/18/20 at 5:26 pm to
quote:

There are many times I have to work late and cant make a game and have tried to sell my tix as low as 4-5 bucks a seat and they won't sell


Lol
What section and row?
Posted by 504Voodoo
New Orleans
Member since Aug 2012
13710 posts
Posted on 2/18/20 at 6:24 pm to
Obviously if I am selling that low I am in the nosebleeds. Section 309 row 17
Posted by LesGeaux45
Member since Nov 2009
9232 posts
Posted on 2/18/20 at 7:35 pm to
One thing worth mentioning is that the secondary market price for Pelicans ticket isn't very different than other small market teams. If you look at Memphis, Indiana, OKC, etc. on Seat Geek, the "get in" price for the vast majority of their games is $10-$15 or under. I know that gets brought up a lot like it's an isolated Pelicans thing, but it seems to be more of the norm for teams in similar situations.
Posted by htran90
BC
Member since Dec 2012
31459 posts
Posted on 2/18/20 at 8:51 pm to
Those are the season tickets that scalpers have in the edge seats or bad sides.

Essentially they're banking on the usual STH to keep the seats, and honestly they're not wrong. Wouldn't you keep the seats knowing you have zion?
Posted by J_Hingle
LA
Member since Jun 2013
5312 posts
Posted on 2/19/20 at 11:41 am to
quote:

You can’t justify a price increase based on Zion’s marketability.


You can but honestly it might be a bad bet. Sure he is exciting right now being a shiny new toy but honestly he really isn’t that exciting of a player. He catches a couple of lobs every game but mostly he’s a low post bruiser. Maybe his game changes and evolves to where he becomes that floor running ball handler but who knows
Posted by xXLSUXx
New Orleans, LA
Member since Oct 2010
10427 posts
Posted on 2/19/20 at 12:14 pm to
Honestly, I see both sides.

As a fairly new STH, the ONLY reason I got in was because of last's years nosebleed discount price. Those are the prices that are going up the most - which makes sense because honestly the organization likely lost money on those after accounting for benefits.

They are banking on being able to sell those tickets individually for more per game next season, without having to contribute benefits for the single game buyers. This is the point of contention - because as those of us who sat in those sections saw: you couldn't. At least not this season. There were very few games that I sold that I could even break even on. Most went unsold, even for less than $5 per ticket. The organization is just hoping that they can fill those seats to individual buyers as we become a playoff contender next season, without the add on of the benefits.

If you're like me - and want to continue going - your best bet is to just move to a better section that is in line with your new pricing, which is what I did.
This post was edited on 2/19/20 at 2:38 pm
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