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Apparently the Pels are teaming up with RARE Design for future Uniform updates

Posted on 10/3/22 at 11:24 am
Posted by Fun Bunch
New Orleans
Member since May 2008
115736 posts
Posted on 10/3/22 at 11:24 am
quote:

The NBA jersey-reveal season is almost over, and the New Orleans Pelicans have yet to issue an official release. However, the team is starting to embrace its history since the Hornets' days. It would not be surprising to see more localized touches on future jerseys.

The Pelicans again have partnered with RARE Design, the studio that brought the original Pelicans rebrand to life.

Designer Harry Richardson of Hattiesburg's RARE Design explained the process of weaving a brand into a community and its culture.

RARE Design was founded by one of the industry's most respected artists, and the team carries Rodney Richardson's legacy today.

Rodney is Harry's father and opened RARE Design in Hattiesburg in 1999 after several years at Nike. Since then, his client list includes the Atlanta Hawks, New Orleans Pelicans, Houston Texans, Charlotte Hornets, Sacramento Kings, NASCAR, Minnesota Timberwolves, Milwaukee Brewers, and Southern Miss Golden Eagles.



Just an fyi, this is not a well done article in my opinion and is basically just a puff piece for the owner of RARE to spout long word salads with corporate lingo. And it really doesn't mention anything on what they are working on etc. But here it is.

LINK
Posted by Jwho77
cyperspace
Member since Sep 2003
76660 posts
Posted on 10/3/22 at 11:27 am to
quote:

The Pelicans again have partnered with RARE Design, the studio that brought the original Pelicans rebrand to life.
Posted by Fun Bunch
New Orleans
Member since May 2008
115736 posts
Posted on 10/3/22 at 11:28 am to
Yeah that is certainly disturbing
Posted by PP7 for heisman
New Orleans
Member since Feb 2011
5342 posts
Posted on 10/3/22 at 11:30 am to
Their website

The Timberwolves "city" jerseys are awful. Their work with the Brewers and Kings are much, much better imo. Better than anything we've put out, outside of our city editions last year.
Posted by saints5021
Louisiana
Member since Jul 2010
17472 posts
Posted on 10/3/22 at 11:47 am to
All they did for the Brewers and the Kings is update an older logo ... we don't have an older logo to update, so it will probably be shite.
Posted by purplepylon
NOLA & Laffy
Member since Nov 2005
7770 posts
Posted on 10/3/22 at 11:54 am to
Anything we do needs to either lose the dark blue or significantly spice it up. Needs to feature the metallic gold that we used as the trim in the white NOLA ones from last season.

Might be impossible, but I'd love to see them incorporate the background lighting they are using in these media day photoshoots into an actual jersey. Some type of blue and red fading into each other with a stylized NOLA on the chest.


Posted by eyeran
New Orleans
Member since Dec 2007
22096 posts
Posted on 10/3/22 at 12:08 pm to
Those original rebrand jerseys with that tiny arse font are the most pathetic jerseys i've ever seen.

The first(and only) thing Nike did when they took over was triple that font size.

I don't know if we have the worst jerseys in the league, but they're definitely the most boring.
Posted by Fun Bunch
New Orleans
Member since May 2008
115736 posts
Posted on 10/3/22 at 12:37 pm to
We have had them for almost 10 years now. It’s time for a refresh. They are just boring.

Last year’s cities are awesome.
Posted by SouthMSReb
Member since Dec 2013
4419 posts
Posted on 10/3/22 at 12:49 pm to
Full time Mardi Gras on white please.
Posted by iwyLSUiwy
I'm your huckleberry
Member since Apr 2008
34267 posts
Posted on 10/3/22 at 1:14 pm to
PLEASE GOD RARE JUST LEARN TO USE GOOGLE. IT'LL MAKE YOUR JOB EASY...

Posted by eyeran
New Orleans
Member since Dec 2007
22096 posts
Posted on 10/3/22 at 1:25 pm to
Everything about the rebrand was a dud. The name, the jerseys, the colors. Remember that disgusting beige court that they immediately got rid of? Somebody was actually paid US dollars to botch that whole thing.

I will say, to bounce back with the Pelican in the woodgrain was very solid. Although, thats kind of stale at this point too.
Posted by Bronc
Member since Sep 2018
12646 posts
Posted on 10/3/22 at 1:37 pm to
They completely overthought everything to try and be as broadly and regionally appealing as possible and as tends to happen, ended up with the most generic shite that no one loves(literally the most overused color scheme in all of sports: red and blue).

New Orleans is a city of less than half a million people, and several iconic color schemes already established( black and gold, purple and green), and several iconic touchstones to pull a name from. We did none of that lol.

I can live with Pels at this point, but gotta get some better jerseys/colors going.
This post was edited on 10/3/22 at 1:38 pm
Posted by rondo
Worst. Poster. Evar.
Member since Jan 2004
77409 posts
Posted on 10/3/22 at 1:37 pm to
quote:

The name,



Posted by saints5021
Louisiana
Member since Jul 2010
17472 posts
Posted on 10/3/22 at 1:43 pm to
If you are from Louisiana and you don't like the names Pelicans, then get fricked
Posted by 50_Tiger
Dallas TX
Member since Jan 2016
40080 posts
Posted on 10/3/22 at 1:48 pm to
Just make the NOLA ones from last year our White Jersey, Keep the Reds, and figure out something for Blue.

It really aint that complicated.



This post was edited on 10/3/22 at 1:49 pm
Posted by saints5021
Louisiana
Member since Jul 2010
17472 posts
Posted on 10/3/22 at 1:54 pm to
Every single alternate jersey we have had since the rebrand is infinitely better than the standard blue or white we currently have. Literally, just pick any of these jerseys and make it the standard.













Posted by Bronc
Member since Sep 2018
12646 posts
Posted on 10/3/22 at 2:06 pm to
Red ones aside, all those jerseys have an artistic flair and "soul" to their design.

The shite we got as everyday wear looks exactly like the shite you would get out of some cookie cutter national design house that has no roots or connection with the actual city/team and just spits out the least offensive designs to the most people....and that is exactly how the regular jerseys come across, which is boring and completely uninspired, like the jersey equivalent of a Toyota Camry.
This post was edited on 10/3/22 at 2:08 pm
Posted by Fun Bunch
New Orleans
Member since May 2008
115736 posts
Posted on 10/3/22 at 2:09 pm to
They look like a generic uniform on 2k or something.
Posted by Bronc
Member since Sep 2018
12646 posts
Posted on 10/3/22 at 2:12 pm to
Yeah, looking across their portfolio, the name "RARE Designs" comes across like unintentional irony lol
Posted by STEVED00
Member since May 2007
22375 posts
Posted on 10/3/22 at 2:19 pm to
Man I didn’t realize what all the complaining was about until you actually see it 1st hand. Pels have some awesome uniforms that stay on the side lines.
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