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Hoodie
Donaldsonville, LA
Member since Dec 2019
395 posts

Metallica Whiskey/Hetfield in Rehab
A reporter recently pressed Metallica guitarist Kirk Hammett on something that's puzzled me for a bit: How do Metallica reconcile marketing their own brand of whiskey considering frontman James Hetfield's past and present struggles with alcohol? Hammett said...

"You can't compare the two things. James' struggle to get dry is a completely personal matter mentally and emotionally.

"The fact that we produce, bottle, and sell alcohol is totally independent of this.

"It is completely up to you whether you drink or not. And I think I can sell what I want. If I were a diabetic, that wouldn't mean that I couldn't sell sweets."

An interesting take. I'm a fan of the band and recognize their right to do as they please, but the whiskey tie-in did strike me as odd given Hetfield's issues. What's your take on this?


Saint Alfonzo
Syracuse Fan
Member since Jan 2019
7587 posts
 Online 

re: Metallica Whiskey/Hetfield in Rehab
I have 37 and 1/2 kids by 28 baby mamas. That's why I use Pinhole Condoms. If you gonna put your whole peen in da hole, trust Pinhole.
This post was edited on 9/15 at 3:25 pm


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67
High C
USA Fan
viewing the fall....
Member since Nov 2012
34676 posts

re: Metallica Whiskey/Hetfield in Rehab
They should definitely be marketing a non-alcoholic whiskey brand.


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17
Big Scrub TX
LSU Fan
Austin
Member since Dec 2013
23719 posts

re: Metallica Whiskey/Hetfield in Rehab
quote:

An interesting take. I'm a fan of the band and recognize their right to do as they please, but the whiskey tie-in did strike me as odd given Hetfield's issues. What's your take on this?
I drink a lot of whiskey and James Hetfield is inarguably my favorite person of all time...and this never even crossed my mind until opening this thread.

Kirk has it right. They aren't related, IMO. If anything, it makes Hetfield even more bad ass.


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102
Cdawg
Houston Astros Fan
TigerFred's Living Room
Member since Sep 2003
54645 posts

re: Metallica Whiskey/Hetfield in Rehab
It's just branding. Whoopty-do. Ask Gene Simmons what's his take on it.


Motorboat
LSU Fan
At the camp
Member since Oct 2007
20055 posts

re: Metallica Whiskey/Hetfield in Rehab
quote:

What's your take on this?


I couldn't give less of a frick what aging rockers do with their spare time and money. I hope they make a good product and it brings them happiness.


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60
Ace Midnight
LSU Fan
Between sanity and madness
Member since Dec 2006
76583 posts

re: Metallica Whiskey/Hetfield in Rehab
Metallica went from the most Alpha and relevant heavy band in the world (despite boasting 2 certified pansies on the roster) to irrelevant by:

1. Declaring war on their fans using some bizarre, archaic 20th Century notions about IP, and

2. Making that awful "we never should have done this" documentary film which exposed the warts that never should have been exposed during their active period

I haven't really considered them a musical force since then, other than the occasional playing of the One video on Youtube when the mood strikes me.

What they do to make money now is beyond irrelevant.


Saint Alfonzo
Syracuse Fan
Member since Jan 2019
7587 posts
 Online 

re: Metallica Whiskey/Hetfield in Rehab
quote:

I haven't really considered them a musical force since then, other than the occasional playing of the One video on Youtube when the mood strikes me.


The Black album pretty much ended my fandom of Metallica.


Blizzard of Chizz
Auburn Fan
Member since Apr 2012
15627 posts

re: Metallica Whiskey/Hetfield in Rehab
Blackened Whiskey launched in 2018 and by mid to late 2019 Hetfield was in rehab. Before that he was previously sober for 15 plus years. Now I’m not saying the 2 are related but there are a couple tuning room videos of him enjoying their product.


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30
Ace Midnight
LSU Fan
Between sanity and madness
Member since Dec 2006
76583 posts

re: Metallica Whiskey/Hetfield in Rehab
quote:

The Black album pretty much ended my fandom of Metallica.


I guess because I was slow to warm up to them - I didn't really get it until ...And Justice for All, so I was okay with the Black album and even Load/Reload, Garage, Inc., S&M - I was cool with all of that. They got older and the music evolved - I didn't consider that selling out, I don't guess.

Lars' crusade against Napster, Some Kind of Pussies and St. Anger were the final 3 nails in their coffin for many folks.


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Zappas Stache
Utility Muffin Research Kitchen
Member since Apr 2009
29779 posts

re: Metallica Whiskey/Hetfield in Rehab
They are a corporation and corporations exist to make money. Whiskey is very trendy so slapping their name on it potentially brings in a lot of money. I doubt the band members had much input on the development or branding of the whiskey other than to look at it in a meeting in a conference room.


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31
Saint Alfonzo
Syracuse Fan
Member since Jan 2019
7587 posts
 Online 

re: Metallica Whiskey/Hetfield in Rehab
quote:

I guess because I was slow to warm up to them - I didn't really get it until ...And Justice for All, so I was okay with the Black album and even Load/Reload, Garage, Inc., S&M - I was cool with all of that. They got older and the music evolved - I didn't consider that selling out, I don't guess. Lars' crusade against Napster, Some Kind of Pussies and St. Anger were the final 3 nails in their coffin for many folks.


I was a fan since Ride the Lightning. With the Black album, they lost any sort of edge they had. It's a commercial pop record.


RockAndRollDetective
LSU Fan
Baton Rouge
Member since Mar 2014
4168 posts

re: Metallica Whiskey/Hetfield in Rehab
quote:

Ask Gene Simmons what's his take on it.

He probably has a line of Kiss Chastity Belts and Purity Rings.


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10
Saintsisit
LSU Fan
Member since Jan 2013
1868 posts

re: Metallica Whiskey/Hetfield in Rehab
I've been a fan since I saw the Puppets tour on a VCR in 6th grade. I can't really get into the Black Album either but I really like The Outlaw Torn and Bleeding me off of Load. Other good tracks on there too and Death Magnetic is solid.


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20
Big Scrub TX
LSU Fan
Austin
Member since Dec 2013
23719 posts

re: Metallica Whiskey/Hetfield in Rehab
quote:

1. Declaring war on their fans using some bizarre, archaic 20th Century notions about IP, and
Nah. Do you even know the context of which you speak?

quote:

2. Making that awful "we never should have done this" documentary film which exposed the warts that never should have been exposed during their active period
Who gives a shite about that. Either the product is good or it isn't. And Death Magnetic is great.


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40
sig2608
New Orleans Saints Fan
Member since May 2010
430 posts

re: Metallica Whiskey/Hetfield in Rehab
It’s good whiskey


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14&Counting
Hawaii Fan
Manhattan Beach, CA
Member since Jul 2012
24542 posts

re: Metallica Whiskey/Hetfield in Rehab
quote:

An interesting take. I'm a fan of the band and recognize their right to do as they please, but the whiskey tie-in did strike me as odd given Hetfield's issues. What's your take on this?


I'm thinking Heatfield is fine with cashing the checks
This post was edited on 9/15 at 8:53 pm


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10
TigrrrDad
Member since Oct 2016
4963 posts

re: Metallica Whiskey/Hetfield in Rehab
Yeah, I get it. Sad But True is total commercial pop.

Moron.


Saint Alfonzo
Syracuse Fan
Member since Jan 2019
7587 posts
 Online 

re: Metallica Whiskey/Hetfield in Rehab
quote:

Yeah, I get it. Sad But True is total commercial pop. Moron.


Lol. Oh, I see the butt hurt Metallitard has arrived.
This post was edited on 9/15 at 11:20 pm


SEClint
New Orleans Saints Fan
New Orleans, LA/Portland, OR
Member since Nov 2006
36274 posts

re: Metallica Whiskey/Hetfield in Rehab
quote:

What's your take on this?


If it makes dollars, it makes sense.


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