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Interesting analysis of the major shift of TV network programming in early 70s

Posted on 9/25/26 at 1:38 pm
Posted by udtiger
Over your left shoulder
Member since Nov 2006
117966 posts
Posted on 9/25/26 at 1:38 pm


I was a young cub when this change happened. While the voice over is AI (there's one ppint where it is very apparent), it is interesting.
Posted by Tiger1242
Member since Jul 2011
33436 posts
Posted on 9/25/26 at 1:49 pm to
I imagine a version of this with media happens every 15-20 years as one generation of people age out the desired marketing bracket and another group age in.

It’s why everyone over a certain age thinks new music sucks, it’s no longer made for people like them
Posted by SUB
Silver Tier TD Premium
Member since Jan 2009
26672 posts
Posted on 9/25/26 at 2:03 pm to
Sounds like they are trying to copy the narrator from Wonder Years or the Sandlot.
Posted by TigerBlitz03
New Iberia
Member since Nov 2008
1457 posts
Posted on 9/25/26 at 2:31 pm to
Just wish trump would bring back Saturday morning cartoons....
Posted by cypresstiger
The South
Member since Aug 2008
14632 posts
Posted on 9/25/26 at 2:49 pm to
Just wish trump would bring back Saturday morning cartoons....
---Do you get MeTV?
Posted by TheFonz
Somewhere in Louisiana
Member since Jul 2016
23671 posts
Posted on 9/25/26 at 3:03 pm to
quote:

Just wish trump would bring back Saturday morning cartoons....


Ah, those were the days. All three networks showed them, and you memorized what shows came on at what time on which channel. If there were two shows on that you liked at the same time on different channels, you were just shite out of luck. It was an early introduction to "Life's a bitch. Deal with it."
Posted by Bard
Definitely NOT an admin
Member since Oct 2008
60582 posts
Posted on 9/25/26 at 3:06 pm to
quote:

I imagine a version of this with media happens every 15-20 years as one generation of people age out the desired marketing bracket and another group age in.


I think the change is a bit more gradual these days. What they did back then was not just axe a bunch of shows, they axed a bunch of shows millions were still watching (since there were only 3 networks at that time) all within a year or two of one another.

Posted by RollTide1987
Baltimore, MD
Member since Nov 2009
71844 posts
Posted on 9/25/26 at 3:15 pm to
quote:

It’s why everyone over a certain age thinks new music sucks, it’s no longer made for people like them



That is an oversimplification.

Posted by TigerBlitz03
New Iberia
Member since Nov 2008
1457 posts
Posted on 9/25/26 at 3:21 pm to
Fonz is right. the days man... just a recap of the show you missed via hallway conversation or on the playground at recess.
Posted by RobbBobb
Member since Feb 2007
34517 posts
Posted on 9/25/26 at 3:49 pm to
quote:

I imagine a version of this with media happens every 15-20 years as one generation of people age out the desired marketing bracket and another group age in.


Except for the fact that rap music was being propped up by USAID money. Rolling Stone wrote that the accusation was just a racist trope. They should have done their research. A PBS story that ran in 2014 documented exactly what USAID money was doing to our culture

PBS.com
quote:

PBS News Hour

Behind USAID's failed attempt to infiltrate Cuban hip-hop

Media and music has always been moved by hidden figures trying to influence the culture
Posted by WaltWhite504
Member since Sep 2021
2224 posts
Posted on 9/25/26 at 3:56 pm to
quote:

Just wish trump would bring back Saturday morning cartoons....


Trump is a Saturday morning cartoon
Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
38797 posts
Posted on 9/25/26 at 4:05 pm to
They punched Paul Henning in the gut. Today it would be as if the networks cancelled all of Dick Wolf's shows at once.

Hee Haw made the genius move of opting for syndication. The perfect bridge show between Saturday afternoon's Porter Wagoner and Mutual of Omaha's Wild Kingdom.
Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
38797 posts
Posted on 9/25/26 at 4:11 pm to
quote:


I imagine a version of this with media happens every 15-20 years as one generation of people age out the desired marketing bracket and another group age in.
It wasn't the audience aging out. The rural shows were still popular. CBS just made the decision to be the "Tiffany Network" and have smart shows following their upper-class CBS News with Walter Cronkite and 60 Minutes. Luckily Norman Lear and Grant Tinker could produce those more upper-class comedies.
Posted by Jimbeaux
Member since Sep 2003
22058 posts
Posted on 9/25/26 at 4:14 pm to
All in….
The Family was brought in that same year….
Posted by udtiger
Over your left shoulder
Member since Nov 2006
117966 posts
Posted on 9/25/26 at 5:02 pm to
quote:

All in….
The Family was brought in that same year….


There it is.

Posted by jp4lsu
Member since Sep 2016
7519 posts
Posted on 9/25/26 at 5:22 pm to
I was born early 70's and remember the transition to us Gen Xers in the late 70's and 80's. The sitcoms became cheesy and age appropriate for my age as a kid. Then you had a ton of detective shows that were geared to my age with cool cars, trucks, etc. It seemed like the early to mid 80's really aimed for my bracket with the sitcoms and 1 hour long detective shows.
The 70's seemed like the shows were still geared to baby boomers and more adult focused material.
Posted by Kafka
I am the moral conscience of TD
Member since Jul 2007
159744 posts
Posted on 9/25/26 at 6:04 pm to
This video doesn't mention The Virginian/Men From Shiloh, which was 18th in the ratings but still cancelled

This symbolized the replacement of the western by the urban cop/detective show as the TV action genre
Posted by Kafka
I am the moral conscience of TD
Member since Jul 2007
159744 posts
Posted on 9/25/26 at 6:16 pm to
quote:

I imagine a version of this with media happens every 15-20 years as one generation of people age out the desired marketing bracket and another group age in
This wasn't the usual generational change. This was a complete shift in marketing strategy.

There had tentative steps toward this for some time. In 1967 the sitcom He and She dealt with a yuppie couple (the wife worked) in NYC who were, significantly, childless. This would be the precursor of The Mary Tyler Moore Show.

We are still feeling the ramificitions of this purge. It would be a major step in making network prime time female, a process which was speeded up by the advent of basic cable in the '80s.
Posted by witty alias
Member since Nov 2012
2525 posts
Posted on 9/25/26 at 6:27 pm to
quote:

Ah, those were the days


So, are you saying that was better than now?
This post was edited on 9/25/26 at 6:27 pm
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