How many of you baws already have your same-day tickets for ‘Barbieheimer’ double viewing?

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Hype around upcoming blockbusters Barbie and Oppenheimer is already juicing box office sales, spawning memes and generating fan-made merchandise.

Moviegoers are so determined to see both films that many are making plans to cram both in on the same day—sparking debate online about the “correct” order in which to watch the wildly different movies.

Demand for the double feature—which has become known as “Barbieheimer”—has already been feeding into box office sales ahead of the movies’ July 21 release date.

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Theater chain AMC said in an email that more than 20,000 members of its AMC Stubs loyalty program had already booked to see Barbie and Oppenheimer on the same day.

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Christopher Nolan’s three-hour war epic Oppenheimer is projected to make more than $40 million at the domestic box office in its opening weekend, according to the Hollywood Reporter.

Meanwhile, Greta Gerwig’s twist on the classic Mattel doll—which has had a huge pre-release marketing campaign—is expected to earn between $70 million and $80 million at the U.S. box office over the July 21–23 weekend.

That would give Barbie at least the seventh highest-grossing opening weekend in the U.S. this year, while Oppenheimer would rank at least as the 13th biggest opening weekend at the domestic box office, according to data from IMDb’s Box Office Mojo.

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