Hollywood studios now scouring Reddit for the next great story

quote:

---

As Hollywood appears poised to pivot to digitally native creatives like Parsons and Obsession director Curry Barker, Reddit is emerging as a focus point for agents and execs seeking the Next Big Thing. Indeed, one agency veteran says that assistants at their agency have identified “a bunch” of subreddits and short stories that they think could lead to compelling ideas.

The platform, which was founded in 2005 and now counts the Newhouse family as its largest individual investor, has become a place to gauge fandoms and increasingly where studios, writers and directors can even uncover new IP and talent. “It’s almost a real-time IP incubator of sorts, with moderators and communities that are cultivating these spaces where stories and fandoms can grow organically,” says Squires.

---