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re: Disney tacitly admits it made a multi-billion dollar mistake with 'Star Wars' land

Posted on 4/19/26 at 8:22 am to
Posted by TheTideMustRoll
Birmingham, AL
Member since Dec 2009
10700 posts
Posted on 4/19/26 at 8:22 am to
quote:

The article doesn’t mention the $2500 a night Star Wars hotel that no one went to. Disney lost their arse off on that.


If they had made it so that you stayed in a replica of the Death Star and got to hang out with Darth Vader and then a few times a day they had actors come and act out the Death Star escape from the original Star Wars and the Luke/Vader/Emperor confrontation from RotJ, they could have printed money.
Posted by OceanMan
Member since Mar 2010
23216 posts
Posted on 4/19/26 at 8:31 am to
quote:

To be fair to Kennedy, the idea to be forward looking is the right one.



Not sure I agree. Why spend so much in the IP? It’s worth something for a reason. You buy the IP to just create new movies, merch and experiences? The theme park could have been a revenue anchor of straight nostalgia while gambling on the movies.

Not to mention, the people buying theme park tickets is and will continue to be in the original trilogy demographic. By the time that is untrue, it will be outdated anyway. Lastly, the newest trilogy did indeed use the original characters. So being completely forward looking doesn’t make sense to me…Mario world, simpsons land, magical kingdom, harry potter world, Disney studios or whatever it’s called now…none of the current theme park themes are “forward looking” they all revolve around established IP.
Posted by dallastiger55
Jennings, LA
Member since Jan 2010
34217 posts
Posted on 4/19/26 at 8:38 am to
It’s a beautiful area and the infrastructure is there so they can change it up at any time.

I didn’t agree with the original concept but the rides are awesome. I love the area and my kids and nephew were in heaven when we went in Jan.

Hard to call it a “failure”. The parks attendance is up to pre covid numbers and both times we’ve gone in the last 18 months (DL and DW) both the Star Wars rides were an hour wait within 30 minutes of the park opening.


Posted by dallastiger55
Jennings, LA
Member since Jan 2010
34217 posts
Posted on 4/19/26 at 8:52 am to
I read a lot of books on CEOs and the Bob Iger one was fantastic

He went into full detail on the Disney sale and back and forth with Lucas. When Lucas finally came back to them, he said he will do it but only if KK is in charge and has complete control.

I always wonder how much of her decisions were straight from George or just her.


The good news is she’s gone and the new CEO ran parks and apparently was very frustrated what Iger and the board decided on many issues. This is a very promising thing on what he can change over the new few years.
Posted by CAD703X
Liberty Island
Member since Jul 2008
93300 posts
Posted on 4/19/26 at 8:55 am to
That so full of cringe I don't know where to start
Posted by imjustafatkid
Alabama
Member since Dec 2011
65820 posts
Posted on 4/19/26 at 9:21 am to
quote:

The rot of Kathleen Kennedy is slowly melting away.


She just left. I'd say it is very quickly melting away.
This post was edited on 4/19/26 at 9:24 am
Posted by imjustafatkid
Alabama
Member since Dec 2011
65820 posts
Posted on 4/19/26 at 9:23 am to
quote:

Kathleen Kennedy, who as a lot people may know was sort of George Lucas’ protégé


I've never seen or heard anyone say this before.
Posted by meansonny
ATL
Member since Sep 2012
26797 posts
Posted on 4/19/26 at 10:37 am to
quote:

quote:
Kathleen Kennedy, who as a lot people may know was sort of George Lucas’ protégé


I've never seen or heard anyone say this before.


She was literally hand picked by George.

She's been "the devil" to fans of the IP for so long, I understand the protégé part being lost.
But it is true
Posted by imjustafatkid
Alabama
Member since Dec 2011
65820 posts
Posted on 4/19/26 at 11:05 am to
quote:

She was literally hand picked by George.

She's been "the devil" to fans of the IP for so long, I understand the protégé part being lost.
But it is true


I'm sure she would have been fine as an executive running the business side of things. Maybe, from that aspect, she was a protégé of George Lucas.

She should have completely stayed out of the creative side, as she clearly does not get it. It would be difficult to see any part of her tenure at Disney Star Wars that shows her to be a creative protégé of George Lucas. If George Lucas hadn't already hired Dave Filoni, her tenure at Lucasfilm would have been a complete and total disaster with no bright spots to show for it. Even then, Jon Favreau had to bring Filoni into the live action space. Kennedy very clearly had no marketable creative vision for this property.
This post was edited on 4/19/26 at 1:52 pm
Posted by tigersaint26
In front of my computer
Member since Sep 2005
1593 posts
Posted on 4/19/26 at 11:39 am to
To be honest the 1st movie of the new trilogy piqued my interest again. Was really excited to see what would happen with Luke at the beginning of the 2nd one.

BUT… they just crapped on all that excitement at the start of the 2nd one. It just went downhill quickly from there and never recovered.
Posted by RollTide1987
Baltimore, MD
Member since Nov 2009
71148 posts
Posted on 4/19/26 at 11:48 am to
quote:

She was literally hand picked by George.



And the man regrets it now I'm sure.

From what I gather, he was under the impression that Kennedy was going to use his treatments for episodes seven, eight, and nine as a template for the sequel trilogy. Not only were they not used as a template, Kennedy quite literally threw them in the trash and started from scratch. As Bob Iger tells us in his book, Lucas was pretty irate about that.

As a logistician, the woman has no equal in modern film history. As a creative, she's one of the worst A-list film executives to ever play the game.

This post was edited on 4/19/26 at 11:50 am
Posted by Roaad
White Privilege Broker
Member since Aug 2006
83979 posts
Posted on 4/19/26 at 11:50 am to
I am glad they are finally seeing the need to re-appeal to the core fans, instead of calling us toxic for wanting the thing we love to be good.

Anyone seeing the addition of Luke, Han, and Leia as a negative are not fans at all

But. . .can we talk about Leia's fricking chola eyebrows?
Posted by Upperdecker
St. George, LA
Member since Nov 2014
33510 posts
Posted on 4/19/26 at 12:06 pm to
quote:

The right call would have been to dedicate part of the park to the sequel movies. Not the entire park.

It’s supposed to be an immersive single place. Not a bunch of different Star Wars themed places all together. That wouldn’t have worked. They also still have the Endor themed 3D ride near by that’s all OT themed
Posted by SouthEasternKaiju
SouthEast... you figure it out
Member since Aug 2021
47133 posts
Posted on 4/19/26 at 12:08 pm to
So, they admit what YouTubers have been saying for all these years?


Huh.
Posted by JasonDBlaha
Woodlands, Texas
Member since Apr 2023
4587 posts
Posted on 4/19/26 at 12:13 pm to
Regardless of when Kennedy’s influence goes away, Disney is a completely different company compared to what they were in the 2000s and early-2010s and it’s not even close. I wouldn’t trust them to salvage the Star Wars IP no matter who they brought in.

That being said, this article is completely wrong about Disney losing money from when they acquired the Star Wars IP from George Lucas. Ever since Disney bought the rights in 2012, they’ve made anywhere from $11B to $12B off the franchise from merchandise and movies. They’ve milked the absolute frick out of it and that’s kind of the driving point in how they viewed Star Wars from the get go.

Disney wasn’t the loser here. The real loser was the millions of dumbasses who actually bought tickets to see the sequel films.
This post was edited on 4/19/26 at 12:25 pm
Posted by Porter Osborne Jr
Member since Sep 2012
43759 posts
Posted on 4/19/26 at 1:42 pm to
Maybe start by getting the ride to work. I tried three times in one day and it broke down each time before I could ride it
Posted by imjustafatkid
Alabama
Member since Dec 2011
65820 posts
Posted on 4/19/26 at 1:53 pm to
quote:

They also still have the Endor themed 3D ride near by that’s all OT themed


You might as well have said you've never been.
Posted by imjustafatkid
Alabama
Member since Dec 2011
65820 posts
Posted on 4/19/26 at 1:57 pm to
quote:

Ever since Disney bought the rights in 2012, they’ve made anywhere from $11B to $12B off the franchise from merchandise and movies.


1. Looking solely at revenue is a losers game.
2. Even if we took this at face value, they still lost out on much more revenue by not giving the fans what they wanted.
Posted by Upperdecker
St. George, LA
Member since Nov 2014
33510 posts
Posted on 4/19/26 at 2:08 pm to
LINK
Still there
Posted by imjustafatkid
Alabama
Member since Dec 2011
65820 posts
Posted on 4/19/26 at 2:09 pm to
quote:

Still there


You just proved what I said.

ETA: Please triple down.
This post was edited on 4/19/26 at 2:10 pm
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