Disney Hiking Prices Across All Disney+, Hulu and ESPN+ Stand-Alone Plans

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Here comes another round of “streamflation”: Disney is raising the prices for all stand-alone tiers of Disney+, Hulu and ESPN+ in the U.S. this fall, as well as for bundles that include the three streamers.

The higher prices, which go into effect Oct. 17, are of course aimed at boosting Disney’s top-line streaming revenue and, ideally, their profitability. At the same time, the Mouse House is leaving the prices of its Disney+/Hulu bundles unchanged, along with the recently introduced Disney+/Hulu/Max combo offered in partnership with Warner Bros. Discovery — making them look even more attractive to consumers relative to the pricier stand-alone versions.

Disney, in announcing the price hikes Tuesday, said that beginning Sept. 4, Disney+ subscribers will have access to the ABC News Live streaming channel and a playlist focused on preschool content. Disney+ Premium (no ads) subs will have access to four additional curated playlists later in the fall.

The announcement of the playlist features and addition of ABC News Live seems intended to try to soften the blow of the across-the-board price hikes for the streaming packages. The ad-supported version of Disney+ is rising $2 monthly, to $9.99; Disney+ Premium (no ads) is also going up by two bucks, to $15.99. Hulu with ads will now cost $9.99/month (up $2) and the ad-free Hulu is going up a dollar, to $18.99/month.

Also increasing by $2 per month are the Disney triple-play bundles with Disney+, Hulu and ESPN+. (A chart with the company’s updated streaming pricing is below.) In the U.S., Disney last raised rates for the ad-free tiers of Disney+ and Hulu, as well as ESPN+, in October 2023.

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